Knowledge hub

Fear is a negative emotional response to the presence of danger or threat. Speculative fear is a negative emotional response to the anticipation of danger or threat, which may or may not occur. Humans are hardwired to look for things to fear, forming a necessary part of our survival instinct from birth.  The human response […]

India is a diverse country with 29 States and seven Union Territories covering more than 600 districts, roughly 8,000 towns, and more than 0.6 million villages. The villages are spread over 3.2 million square kilometers supporting 65 percent of India’s total population. There is vast heterogeneity in population characteristics due to socio-cultural factors, caste-based divisions, […]

The pace at which consumers are adopting EVs varies in different countries. This time, our local team members from across our Southeast Asia offices(Thailand, Indonesia, Philippines, and Vietnam) introduced the latest situation. Let's catch up by watching the recordings below!

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Arpan Jhingran Position: Project Manager Kadence Office: New Delhi, India I joined the Kadence […]

From one of the world’s poorest and most isolated nations, Vietnam has emerged as a force to reckon with for international investors. Now a middle-income country with a young population, Vietnam provides a wealth of opportunities for brands entering the country. Owing to a rising middle class and a boost in manufacturing and exports, an […]

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Shiraz Haider Position: Associate Project Director Kadence Office: New Delhi, India I joined the […]

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Mary Ann Tarnate-Lamigo Position: Senior Project Manager Kadence Office: Philippines When did you join […]

You’ve likely heard the term “agile decision making” in the business world, but what does it mean with reference to market research? Agile market research is gathering consumer feedback quickly by utilizing technology at any point so you can discover, experiment, understand, and make decisions with more reliable and quick data.  An agile market research […]

Why do people camp outside Apple stores to be the first to access newly launched iPhones? Why do consumers pay more for branded products than for non-branded ones? It has everything to do with consumer perception or brand equity. When consumers favor your brand over a competitor’s brand and show loyalty to your brand over […]

Doing good doesn’t have to be at odds with profit. Organizations focused on their triple line in today’s marketplace will outperform their less socially conscious competitors.  So what is the triple line? And what does Corporate Social Responsibility (CSR) entail? In economics, the triple bottom line (TBL) explains how organizations should commit to focusing on […]