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Communities deliver on consumer craving for connection

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

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Navigating The Pandemic – 10 Tips For Brands From A US Community

In the recent weeks we’ve been inundated with announcements by what seems like every company in America, large and small, announcing their approach to the COVID-19 pandemic. With much of the country at home, following the news, shopping online, viewing content and using social media more than before, American consumers are paying close attention to […]

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From the Ethnographer’s Desk: Unprecedented Uncertainty

In this unprecedented time of COVID-19, the world around us is changing daily, hourly, even by the minute, as news is near-instantly disseminated online and circulated via social media. In America, as in many other countries, the coronavirus has upended our economy, healthcare systems, jobs, and our daily lives. Our behaviors, feelings, needs, perceptions, attitudes, […]

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Harnessing online methodologies

In the present circumstances, many of our clients are asking us questions about online research, both in the short and the long-term, in addition to more traditional techniques. Across our offices we’re experienced in a range of methodologies including online communities, video depth interviews and digital ethnographies. In this short video our Global Head of […]