Understanding the concerned consumer – the essential report
From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink? Are these universal or do they differ across countries? And what implications do these trends have for marketing and product innovation? Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore these questions.