The Definitive Guide to Gen-Z
Generation Z or Zoomers is now the largest generation with more than 2.5 billion. These individuals, born between 1997 and 2009, represent about 30% of the total global population—and it's predicted that by 2025, Gen Z will make up about 27% of the workforce.
Quickly entering the consuming class, Gen Z have a unique set of wants and needs from brands.
The 50+ page guide looks at how Gen Z is different from previous generations.