Knowledge hub.

Understanding the definition, purpose, historical context, and benefits of CATI helps researchers and organizations make informed decisions about their data collection strategies.

A car clinic involves setting up a venue where participants can inspect, test, and provide feedback on vehicles.

CAPI (Computer-Assisted Personal Interviewing) is a modern and efficient method for conducting face-to-face interviews. By leveraging technology, it enhances data accuracy, reduces errors, and speeds up the data collection process.

Accompanied shopping is a powerful market research tool that offers rich, contextual insights into consumer behavior. By observing and interacting with shoppers in their natural environment, researchers and brands can gain a deeper understanding of the shopping experience, leading to more informed decisions and improved customer satisfaction.

Access panels are also known by other names such as research panels, online panels, or survey panels. While the terms may vary, the core concept remains the same—maintaining a ready pool of respondents for market research purposes.

Do you really understand your customers? Most brands think they do, but the truth is often far from it. Customers are more than just data points and statistics. They have thoughts, feelings, and experiences that shape their behavior. To truly understand them, you need to dig deeper. This is where empathy maps come in. Empathy […]

Digital media consumption has become a significant part of our daily lives. Understanding on-demand entertainment and streaming trends is now more crucial than ever.  As we continue to embrace the convenience and diversity offered by streaming platforms, it’s important to delve into the patterns and preferences shaping this category. Our latest comprehensive report, “Next Wave […]

Imagine launching a new product and knowing exactly how your target audience will react before it even hits the market. The secret? Not just any participants but those who precisely mirror your ideal customers. Mastering market research recruitment can unlock this advantage, providing organizations deep insights into consumer motivations, needs, and expectations. This precision ensures […]

The global pet care market is booming, driven by a profound shift in how people view and care for their pets. Pets are increasingly considered family members, leading to higher investments in their health and well-being. This trend is reflected in the market’s impressive growth, valued at USD 304.4 billion in 2023 and projected to […]

Many brands risk falling behind in the rapidly evolving e-commerce sector. With the e-commerce industry moving beyond just selling products online to crafting comprehensive, personalized shopping experiences, this shift” focuses on bridging the digital and physical worlds gap.  In this next-level e-commerce phase, success hinges on integrating digital commerce at the core of business operations, […]