Knowledge hub.

Stay up to date with our latest thinking and access useful resources to support you in your role

Filter

Showing 11-20 of 455
Blog

Elevating Market Research Insights Through Visual Communication.

Strategic decision-making based on data is key to achieving competitive advantage in global business. Yet, the journey from raw data to actionable insight is often fraught with challenges, especially when ensuring these insights resonate with and engage key organizational stakeholders.  Drawing from my experience working with brands across various industries, I’ve observed a common hurdle: […]

Blog

Navigating the UK’s Consumer Landscape: Millennials to Retirees, Who Wants What?

The significance of understanding diverse consumer segments in the United Kingdom’s consumer market cannot be overstated. The UK, a unique amalgamation of cultures and preferences spanning England, Northern Ireland, Scotland, and Wales, presents a dynamic landscape for marketers and brands.  Recent data from the Office for National Statistics highlights that consumer spending in the UK […]

Karlo Angelo Lazaro, Market Researcher Philippines
Blog

People In Research – Karlo Angelo Lazaro.

Step into the world of Karlo Angelo Lazaro, the dynamic Project Manager at Kadence International’s Philippines office. With a career marked by evolution and resilience, Karlo brings a unique blend of experience and passion to market research.  From navigating data analysis to leading groundbreaking projects, his journey shows the transformative power of dedication and curiosity […]

filippino-consumer
Blog

Unraveling Filippino Purchase Behavior.

In the heart of Southeast Asia lies the Philippines, a nation where purchasing decisions are as vibrant and complex as its archipelago of over 7,000 islands. Home to over 100 million people, this market is shaped by a unique blend of cultural depth, economic growth, and technological integration, where traditional and modern shopping habits intertwine.  […]

Stay ahead

Get regular insights

Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.

beauty-brands and Gen z and Gen Alpha
Blog

How Legacy Beauty Brands Adapt to Win Over Gen Z.

Gen Z and Alphas, born between the mid-1990s and the early 2010s, are wielding unprecedented influence over market trends, challenging legacy beauty brands to rethink their strategies and embrace a new era of authenticity and purpose. Latest findings spotlight Gen Z as a powerhouse in the US economy, pouring a whopping $143 billion into the […]

neobanks
Blog

The Rise of Neobanks and the Impact on Traditional Banking.

There is a new kid on the financial block. Neobanks are brand new players challenging traditional banking models that have dominated for decades. Defined as digital-only, mobile-first financial institutions, neobanks are disrupting the banking scene with their innovative approaches to financial services.  Understanding Neobanks Neobanks, challenger banks, or digital banks are financial institutions that operate […]

fintech-southeast-asia
Blog

The Fintech Boom in Southeast Asia.

Southeast Asia has emerged as a global frontrunner in fintech adoption, setting the stage for a transformative shift in the region’s financial services.  The trend can be attributed to various factors, including a sizable, tech-savvy population, burgeoning e-commerce and digital payments ecosystems, widespread mobile internet connectivity, and proactive government support. These elements have propelled Southeast […]

The Green Brand
Blog

The Green Brand Report: A Summary. 

Our latest market research study, The Green Brand, offers key insights into how eco-conscious adults view and respond to sustainability across major global regions. This research is a must-read for brands looking to tap into the growing interest in environmental responsibility. Who We Studied We focused on adults aged 18 and up in key areas: […]

Vietnamese-consumer-trends
Blog

The Evolution of the Vietnamese Consumer in 2024.

Vietnam is experiencing the peak of its demographic dividend, boasting a sizable youthful population —the driving force behind its consumer class. McKinsey & Company forecasts an additional 36 million individuals joining the consuming class by 2030, signaling a surge in disposable income and purchasing power. Projections indicate that more than half of Vietnam’s population will […]