Knowledge hub

Stay up to date with our latest thinking and access useful resources to support you in your role

Filter

Showing 11-20 of 565
Blog

Zillennials: Bridging the Gap Between Millennials and Gen Z.

As Zillennials—born between 1992 and 1998—enter their prime spending years, their influence on the retail landscape is becoming impossible to ignore.  Positioned at the intersection of Millennials and Gen Z, this micro-generation embodies a unique mix of traits that distinguishes them from both. They grew up with early digital experiences like Millennials. Still, they matured […]

Blog

Unlocking the Power of Retail Media Networks with Shopper Insights.

“Data is the new oil,” as coined by Clive Humby, highlights how data, much like oil, has become a valuable resource that fuels modern economies.  According to Harvard Business Review, by 2025, global data creation is projected to reach 175 zettabytes, driven largely by consumers’ increasing digital interactions. For retailers and brands, shopper data has […]

cost-of-living-crisis
Blog

Unveiling UK’s Cost of Living Study: A Summary.

The cost-of-living crisis in the UK has emerged as a significant challenge, impacting the daily lives and prospects of countless individuals.  Our latest report delves into this pressing issue, revealing the struggles the UK population faces, their coping mechanisms, and their perceptions of government initiatives.  But there’s more to this story. Download our full report […]

Stay ahead

Get regular insights

Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.

Blog

Sustainable Sips or Consumerism Trap?

In the Philippines, increasing environmental consciousness has spurred individuals and corporations to actively seek ways to reduce their carbon footprint. A significant step toward a greener future involves embracing reusable alternatives for daily essentials. Walking into a bustling coffee shop, you might notice customers with their reusable mugs and insulated tumblers, encouraged by discounts and […]

Blog

Kadence International Celebrates 33 Years of Excellence in Market Research.

Commemorating more than Three Decades of Global Impact with Fresh Programs and Celebrations Kadence International, a leading international market research agency, is celebrating its 33rd anniversary. Founded in London in September 1991, Kadence International has since expanded its global footprint. Today, the agency helps brands make data-driven decisions across the world. Over the past 33 […]

chocolate-preferences-around-asia
Blog

Taste of chocolate around Asia.

Chocolate is a multi-billion dollar industry, with global sales projected to reach approximately $127.9 billion in 2024​. Our team at Kadence International researched the diverse preferences for chocolate across the APAC region, focusing on countries like Singapore, Thailand, India, Indonesia, Malaysia, Japan, Taiwan, China, and Australia. Taste: The Universal Priority Unsurprisingly, taste is the top […]

Blog

How to Conduct Online Research in the Philippines

Conducting online research in the Philippines presents unique opportunities and challenges. The country has one of the highest rates of internet and social media usage globally. According to the Digital 2023 report by We Are Social and Hootsuite, Filipinos spend an average of 9 hours and 14 minutes online daily, maintaining their position among the […]

Blog_Image
Blog

How to use primary research to humanize data

Big data has revolutionized the way marketers understand and engage with their customers. Digital technology has made it easier to gather vast amounts of data from various sources such as social media, e-commerce platforms, and mobile apps.  This data is invaluable for targeting customers with unprecedented accuracy and efficiency. By analyzing online searches, reading patterns, […]