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When global icons like Bill Gates and Sir Paul McCartney extol the virtues of plant-based diets, food brands worldwide should take notice. Gates, an advocate for sustainable agriculture, has invested heavily in plant-based meat companies, while McCartney has long promoted vegetarianism for ethical and environmental reasons. Their endorsements highlight a pivotal shift in consumer preferences […]

As the climate crisis intensifies, the impact on agriculture becomes increasingly evident. Extreme weather events, shifting precipitation patterns, and rising temperatures pose significant challenges to food production worldwide.  In response, the agricultural sector is undergoing a profound transformation driven by technological advancements and sustainable practices to mitigate the effects of climate change.  Here are ten […]

In 2011, Michael Dubin uploaded a comedic YouTube video introducing Dollar Shave Club, a subscription-based razor delivery service. Their tagline included an expletive, and the video quickly went viral, garnering millions of views within days.  What started as a humorous takeover of the overpriced razor market became a major disruptor. Dollar Shave Club’s direct-to-consumer (DTC) […]

San Francisco, known for the iconic Golden Gate Bridge and historic cable cars, may soon add driverless vehicles to its list of must-see attractions.  As one of the pioneering cities in testing autonomous vehicles (AVs), San Francisco offers a glimpse into the future of urban mobility.  Tourists and residents are beginning to experience the novelty […]

Kids today don’t know a world without smartphones and the internet. They are growing up in an age where entertainment and information are always at their fingertips, so it is no surprise they spend considerable time using technology daily.  Recent studies show kids influence certain purchasing decisions regarding entertainment, which makes this segment of kids […]

Have you ever considered having a front-row seat at a major global music festival without leaving home? Thanks to live streaming, millions of viewers worldwide can have an immersive experience right from their living rooms.  These events signify a massive shift in how rapidly consumer habits are evolving. The rise of live streaming platforms such […]

Just a few decades ago, the evening news or the morning paper was most people’s primary information source. Today, in the age of smartphones and social media, how we consume news has radically transformed. According to a recent study, nearly 60% of US adults now get their news from social media, a stark contrast to […]

Chief Marketing Officers (CMOs) today face significant challenges. Marketing budgets have declined sharply, dropping from 11% of total company revenue before the pandemic to just 7.7% in 2024​​. This decrease is forcing CMOs to reassess their strategies and make difficult decisions about resource allocation. Simultaneously, the cost of digital marketing is rising. Platforms such as […]