Knowledge hub

Chocolate is a multi-billion dollar industry, with global sales projected to reach approximately $127.9 billion in 2024​. Our team at Kadence International researched the diverse preferences for chocolate across the APAC region, focusing on countries like Singapore, Thailand, India, Indonesia, Malaysia, Japan, Taiwan, China, and Australia. Taste: The Universal Priority Unsurprisingly, taste is the top […]

Conducting online research in the Philippines presents unique opportunities and challenges. The country has one of the highest rates of internet and social media usage globally. According to the Digital 2023 report by We Are Social and Hootsuite, Filipinos spend an average of 9 hours and 14 minutes online daily, maintaining their position among the […]

Big data has revolutionized the way marketers understand and engage with their customers. Digital technology has made it easier to gather vast amounts of data from various sources such as social media, e-commerce platforms, and mobile apps.  This data is invaluable for targeting customers with unprecedented accuracy and efficiency. By analyzing online searches, reading patterns, […]

Japanese food culture, known for its emphasis on seasonality and freshness, has a deep-rooted tradition called “shun” (旬). This tradition ensures optimal flavor and nutrition, shaping Japanese cuisine from everyday meals to elaborate kaiseki dining. Reflecting these values, our “Food Survey (2024)” by our sister company, Cross Marketing Inc. offers a contemporary snapshot of Japanese […]

Coined by cultural historian Jonathan Pontell, “Generation Jones” refers to the demographic born between 1954 and 1965. A cusp generation, they sit between the Baby Boomers and Generation X, combining the idealism of the Boomers with the pragmatism of Gen X. Often overshadowed by their more widely recognized generational neighbors, Generation Jones has quietly shaped […]

As inflation continues to surge globally, its ripple effects are being felt acutely by brands, particularly in their marketing operations. Rising media buying, production, and consumer outreach costs have placed marketing budgets under unprecedented pressure. What once was possible within a fixed budget now demands recalibration to maintain effectiveness. This is not a regional issue; […]

Imagine starting your day with a favorite playlist, attending back-to-back virtual meetings, and unwinding with a podcast without ever removing your headphones. This increasingly common scenario brings a significant risk: hearing loss. In the 2024 Ear Survey conducted by our sister company, Cross Marketing Inc. (CMG Inc.), we explored the growing concern about hearing loss […]

The electric vehicle revolution is not just a global phenomenon—it’s driving full speed into the Philippines. According to the Electric Vehicle Association of the Philippines (EVAP), the number of electric vehicles in the country is set to soar to 6.6 million by 2030, with a staggering 3.6 million electric motorcycles and 300,000 private electric cars […]

Imagine Maria, a 24-year-old from Manila, scrolling through Instagram one evening. She stops at a captivating reel by Rei Germar, a popular Filipino beauty influencer, showcasing a new blush from Issy & Co. Cosmetics. Enthralled by the seamless application and glowing review, Maria immediately heads to Shopee and adds the blush to her cart. Within […]

Walking into your local Starbucks, you face a staggering reality: there are over 170,000 ways to customize your drink. This incredible range of choices, while appealing, has become a significant challenge for the company. Managing such complexity has turned a simple coffee run into a logistical maze, leading to slower service and growing frustration among […]