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If you could understand and influence human emotion, could you use this ability to increase sales and identify the most compelling advertisements, the perfect price point, or the most flawless product mix?  While advertisers, psychologists, and salespeople have understood this connection for years, only a few have been able to use it to their advantage. […]

Contextual targeting is quickly becoming the go-to solution for a cookieless world.  With the evolution of technology, consumers have been exposed to various online ads, including banner and video ads. These ads have been either contextual —based on the content of a web page, or behavioral —served to a consumer based on their web-browsing behavior. […]

Imagine this: it’s the year 2033, and you’re a market researcher tasked with analyzing a massive dataset of consumer responses to a new product launch.  In the past, this would have taken you weeks, if not months, of manually sorting through surveys, analyzing focus group transcripts, and summarizing the findings. But now, with the help […]

The world is constantly changing, and the way we travel is no exception. From horse-drawn carriages to supersonic jets, the transportation industry has seen incredible innovation and evolution over the years. And with the rise of new technologies, emerging travel trends, and a growing focus on sustainability, the future of travel looks brighter and more […]

Once commonly perceived as twenty-somethings backpacking from one hostel to another, looking for a spot to plug in their laptops, the meaning of digital nomads today is not quite the same as it used to be.  Due to the rise of flexible work arrangements, a new breed of digital nomads has emerged, one that merges […]

As the world becomes more conscious of the impact of climate change and the need for sustainability, the travel industry has begun to feel pressure to adopt more eco-friendly and sustainable practices. Eco-friendly and sustainable travel is becoming more important to travelers who want to ensure their trips are not damaging the environment. In this […]

The academic and business press may have criticized customer rewards for being cheap promotional tools and short-term fads, but they have been around forever, and more brands are embracing rewards programs rather than shying away from them. Many organizations are investing millions of dollars in creating and executing innovative rewards programs, ranging from frequent flyer […]

Are you reading this on a mobile device? If you are, you’re not alone. Over 50% of global internet usage is now on mobile devices, and this number will only continue to grow.  As we spend more and more time on our phones and tablets, it’s become increasingly important for brands to ensure that their […]

The workplace is changing rapidly, and one of the most significant drivers of this change is automation. From factory floors to office cubicles, machines are taking over many tasks humans once did. While this shift has undoubtedly brought benefits in terms of efficiency and productivity, it has also raised concerns about the future of work. […]