Knowledge hub.

The beauty industry is constantly evolving and growing, with global sales projected to reach $716 billion by 2025. However, in this crowded and competitive market, it is becoming increasingly challenging for brands to stand out and capture the attention of their target audience. Did you know that 75% of consumers expect personalized experiences from beauty […]

Packaging design plays a vital role in the success of food and beverage products. In today’s competitive marketplace, it’s not enough to simply have a quality product. Your packaging must also be designed to catch potential customers’ attention and communicate your product’s value in a matter of seconds. Effective packaging design can create a strong […]

In the current digital marketing landscape, social media is one of the most powerful tools for marketers to engage with their target audience. For Gen Z consumers, social media is not just a means of communication but an integral part of their lifestyle, shaping their behavior and influencing their purchasing decisions.  It’s crucial for brands […]

According to a recent survey, 73% of Gen Zers are willing to pay more for sustainable products. This statistic reveals a significant shift in consumer behavior and highlights the importance of sustainability in marketing to this eco-conscious generation. As the first generation to grow up with climate change as a defining issue, Gen Z is […]

The year is 2033, and the field of medicine has changed significantly. Wearable med-tech devices are everywhere, providing real-time monitoring of patient health and enabling healthcare providers to detect potential issues before they become serious. Innovative technologies such as artificial intelligence and robotics are used to improve diagnosis, treatment, and patient outcomes. Welcome to the […]

According to a report by MarketsandMarkets, the wearable technology market is expected to reach $54 billion by 2023. Understanding consumer behavior related to wearable technology is more important than ever. Analyzing consumer behavior can provide valuable insights for product marketing managers and research executives, enabling them to design products that meet different consumer segments’ needs […]

In today’s fiercely competitive market, brand perception plays a critical role in determining the success of a product. According to a recent survey, over 90% of consumers consider their perception of a brand when making purchasing decisions. In other words, how a customer perceives a brand can significantly impact the buying behavior and loyalty towards […]

Move over Millennials; there’s a new kid in town – Gen Z. By 2026, this demographic will account for over a quarter of the world’s population and become the largest consumer group globally, with a purchasing power of over $44 billion. As a marketer, understanding the unique characteristics of this generation is crucial in creating […]

As product marketing executives, it’s our job to create products that satisfy a need and drive sales. This is where a well-thought-out product marketing plan comes into play. So, let’s dive into the key components of a product marketing plan and learn how to create a plan that will make our new product a success. […]

In today’s world, data has become an essential asset for businesses. However, collecting data alone is insufficient; it must be analyzed and turned into meaningful insights. This is where predictive analytics comes in.  Predictive analytics is the use of statistical algorithms, machine learning, and data mining techniques to analyze historical data and make predictions about […]