Knowledge hub

In 2024, the world turned to Google not just for answers but for a glimpse into the collective zeitgeist. The search engine’s annual trending report reveals key topics that dominated global attention. From Liam Payne’s reemergence in pop culture to the aesthetic allure of “Coastal Granddaughter” lifestyles, the year’s top searches reveal more than fleeting […]

In a survey by the American Marketing Association, 60% of marketers admitted that despite access to advanced analytics, they often struggle to translate data into actionable strategies. Numbers reveal what is happening but rarely explain why. For decades, traditional market research focused on quantifying trends, assuming consumers acted as rational decision-makers. But real-world consumer behavior […]

In India, a financial revolution is quietly taking shape. Over two-thirds of Gen Z and Millennials in India now use neo-banks—digital-only platforms built for a mobile-first world—demonstrating a major shift in youth banking habits. Data from our study, “Gen Z and Millennials’ Trust in Neo-Banks Across Southeast Asia,” conducted in partnership with PureSpectrum, indicates that […]

Electric vehicles (EVs) are no longer a niche segment of the automotive industry. Once viewed as a futuristic alternative, EVs are now a central pillar in the strategic roadmaps of legacy automakers and startups alike. The industry is experiencing unprecedented transformation, driven by consumer demand for sustainable solutions, government policies targeting net-zero emissions, and technological […]

Emerging economies now drive 59% of global GDP growth, with markets like India, Indonesia, and Nigeria reshaping the global economic order. But these opportunities come with a complexity that global brands often underestimate. Success depends on navigating fragmented data systems, informal economies, and fast-changing consumer behavior. Digital adoption is one of the most transformative forces […]

The ecommerce industry, a cornerstone of modern retail, is entering a new phase of transformation. As technology evolves and consumer behavior shifts, businesses are under increasing pressure to adapt quickly and stay competitive. With the rise of AI, social commerce, faster logistics, and the push for sustainability, the ecommerce landscape is rapidly changing. Companies must […]

The consumer goods industry is at a pivotal moment, driven by evolving consumer preferences, new technologies, and growing sustainability concerns. As consumers become more empowered by digital tools and increasingly focused on environmental and social responsibility, the traditional methods of doing business are being rapidly redefined. From personalized products to new digital-first experiences, these changes […]

The B2B landscape is undergoing a profound transformation, driven by rapid advancements in technology, evolving customer expectations, and global market shifts. As the world becomes more interconnected and digital-first, B2B companies must adapt quickly to maintain relevance and drive growth. Traditional sales and marketing methods are giving way to more innovative, data-driven strategies that can […]

The automotive industry stands at a pivotal moment in history. Innovation is radically reshaping how vehicles are designed, powered, and utilized, creating a future that’s more sustainable, efficient, and connected. As consumer demands shift toward cleaner, smarter, and more flexible mobility options, automakers face mounting pressure to evolve or risk becoming obsolete. From reducing carbon […]