Knowledge hub

Volvo’s recent announcement to revise its ambitious plan for an all-electric lineup by 2030 has raised eyebrows across the automotive industry.  Instead of committing to a fully electric fleet, the company instead aims to “electrify” 90% of its vehicles, incorporating a mix of fully electric, hybrid, and plug-in hybrid models. This pivot begs the question: […]

Imagine navigating every city transit option through a single app that plans your route, books your ride, and manages your payments.  This is the evolving reality of Mobility-as-a-Service. As urban centers expand globally, the demand for scalable, efficient transportation solutions intensifies, positioning MaaS as a pivotal innovation in urban mobility. It integrates multiple transport options—trains, […]

Imagine a shoe company where customers design sneakers from scratch—choosing everything from material to laces—and have them printed and delivered within 24 hours. What was once a futuristic dream, thanks to 3D printing technology, is now a reality. 3D printing is just one of many innovations reshaping industries, illustrating the rapid evolution of the manufacturing […]

Brand loyalty is now more fragile than ever. Microsoft’s State of Global Customer Service Report revealed that 61% of consumers have stopped doing business with a brand due to poor customer service. At a time when alternatives are abundant and competitors are just a click away, a single negative interaction can erode years of customer […]

Imagine this: You’re a global brand with a Net Promoter Score (NPS) of 40 in the United States, but that same metric drops to 10 in Japan. Should you be concerned? This disparity isn’t just a statistical quirk—it’s a window into how culture and market dynamics shape customer loyalty. The Net Promoter Score hailed as […]

Customer reviews are pivotal in guiding purchase decisions, especially for bargain-conscious shoppers. Platforms like Amazon, eBay, and AliExpress drive online bargain shopping and rely heavily on customer feedback to influence purchasing behavior.  For budget-conscious shoppers, reviews serve as more than just product insight—they establish trust, offer social proof, and ensure assurance in a marketplace where […]

B2B or business-to-business market research is no longer confined to traditional surveys and focus groups. Over the past few years, the field has undergone a significant transformation, driven by rapid technological advancements and the ever-changing needs of businesses. What was once a process reliant on historical data and broad trends has become a dynamic and […]

Picture this: a 12-year-old toggling between a Roblox game, editing a TikTok video, and browsing the latest skincare trends. She asks her mother for Robux money, a limited-edition Stanley Cup she saw trending, a skincare fridge, and a trip to Korea to experience K-pop culture firsthand. This child represents the emerging Zalphas—those born between the […]

Over the past decade, unboxing has evolved from a quirky online trend into a vital marketing touchpoint. What was once simply about revealing a product is now a carefully crafted experience that can make or break a brand’s first impression. Once seen purely as functional, packaging has become an essential part of the consumer journey—one […]