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A Summary of Our Latest Report: The Modern Millennial.

For years, millennials have been painted with broad, often misleading strokes—labeled lazy, entitled, and financially irresponsible. But is that the real picture? Our latest report, The Modern Millennial, aims to shatter these stereotypes and reveal the truth about how millennials approach work, spending, and their values. As millennials move into their peak earning years, they’re […]

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How to Measure Customer Satisfaction Across Generations.

Measuring customer satisfaction across generations is complex. Brands must navigate evolving consumer preferences, shaped not just by age but by the unique values and experiences of each generation. Baby Boomers value direct communication and reliability, while Millennials and Gen Z demand instant responses and seamless digital experiences.  Recognizing these differences is essential because a blanket […]

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Generation X: The Silent Disruptors Shaping the Future.

In the quiet corners of boardrooms and the backend of tech startups, Generation X is quietly shaping the world we live in today. Often sandwiched between the vocal Baby Boomers and the digitally dominant Millennials, Gen X has earned the nickname “the forgotten generation.” Yet, despite the lack of spotlight, this generation is at the […]

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The Secret Sauce to Beating Market Saturation.

In cities across the U.S., a familiar pattern is playing out: new burger chains sprout up, only to shutter within a few short years. Despite a crowded field, entrepreneurs continue to invest in these ventures, driven by a belief that they can carve out their niche. Yet, the reality is harsh—many fail, overwhelmed by an […]

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The Allure and Challenges of Emerging Markets.

Emerging markets present a compelling opportunity for brands seeking growth beyond saturated developed economies. Countries like China, India, Brazil, and several African nations offer significant potential due to their rapid economic development, expanding middle classes, and increasing consumer demand.  For example, India’s GDP growth rate has consistently outpaced that of many developed nations, making it […]

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Bridging Opportunity Gaps in the Philippines with Hybrid Work.

In the Philippines, the gap between opportunities in Metro Manila and the rest of the country is as vast as the sprawling urban skyline. Historically, the capital has been the epicenter of economic, educational, and professional growth, leaving rural areas in its shadow. However, the COVID-19 pandemic catalyzed a profound shift in how work and […]

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Unlocking Indonesia’s Healthcare Potential Through Online Pharmacies.

Indonesia is on the brink of a healthcare revolution fueled by the rapid rise of online pharmacies. With a population exceeding 275 million, the country presents a significant market for digital health solutions. Combining vast geography and increasing digital adoption creates unique opportunities and challenges for enhancing healthcare access. Online pharmacies are redefining how Indonesians […]

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How Global Brands Leverage Online Panels for Consumer Insights.

Brands need more than surface-level insights to maintain a competitive edge—they need a continuous, in-depth understanding of their consumers. Traditional, one-time surveys only provide snapshots of opinion, often missing the nuanced shifts in behavior and sentiment that unfold over time. This is where online panels come into play, offering a unique approach to gathering real-time […]

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How Concept Testing Helps Brands Avoid Costly Product Launch Mistakes.

In the high-stakes world of product development, even the most brilliant ideas can fall flat without proper validation. Enter concept testing—a powerful tool that helps brands bridge the gap between imagination and market reality. Concept testing is a critical checkpoint where innovative ideas face their toughest judges: consumers. By gauging real consumer reactions before committing […]