Knowledge hub

The electric vehicle revolution is not just a global phenomenon—it’s driving full speed into the Philippines. According to the Electric Vehicle Association of the Philippines (EVAP), the number of electric vehicles in the country is set to soar to 6.6 million by 2030, with a staggering 3.6 million electric motorcycles and 300,000 private electric cars […]

Imagine Maria, a 24-year-old from Manila, scrolling through Instagram one evening. She stops at a captivating reel by Rei Germar, a popular Filipino beauty influencer, showcasing a new blush from Issy & Co. Cosmetics. Enthralled by the seamless application and glowing review, Maria immediately heads to Shopee and adds the blush to her cart. Within […]

Walking into your local Starbucks, you face a staggering reality: there are over 170,000 ways to customize your drink. This incredible range of choices, while appealing, has become a significant challenge for the company. Managing such complexity has turned a simple coffee run into a logistical maze, leading to slower service and growing frustration among […]

Effective marketers understand that true brand connection comes from knowing their audience intimately. Creating detailed marketing personas is crucial for this connection, as personas provide a validated composite sketch of the target market to inform content strategy and drive engagement and revenue. However, the digital world constantly evolves, influencing audience needs, priorities, content consumption habits, […]

Insurance coverage remains alarmingly low in the Philippines—a nation renowned for its resilience in the face of adversity. With an insurance penetration rate of just 1.75%, one of the lowest in the world, most Filipinos are left vulnerable to financial turmoil when unexpected events strike.  This startling statistic reveals a critical gap in the financial […]

Hawaii, a prime example of overtourism, has taken significant measures, including removing a World War II landmark. In April 2024, the Honolulu City Government announced that the island’s famous Haiku Stairs, often referred to as the Stairway to Heaven, would be removed. This drastic measure highlights a pressing issue that many 2024 travel trend reports […]

Imagine a tech company trying to sell its latest software to a large corporation. The sales team faces a maze of decision-makers: Without a clear understanding of each stakeholder’s needs and motivations, the pitch quickly falls flat, and the deal slips away. This is where personas come into play. Developing detailed personas is crucial in […]

Indonesia provides a fertile ground for affiliate marketing, with over 270 million internet users and a high engagement rate on platforms such as Instagram, Facebook, and YouTube. Affiliate marketing platforms in Indonesia have given brands and affiliates innovative ways to monetize online traffic. Brands are constantly battling for consumer attention and loyalty among these commercial […]