Knowledge hub

In the not-so-distant past, department stores were the crown jewels of retail, sprawling multi-story spaces that offered everything from fashion to home goods under one roof. They were more than just places to shop; they were social hubs where families spent weekends, and holiday traditions were built. In cities like New York, London, Tokyo, and […]

In the Philippines, increasing environmental consciousness has spurred individuals and corporations to actively seek ways to reduce their carbon footprint. A significant step toward a greener future involves embracing reusable alternatives for daily essentials. Walking into a bustling coffee shop, you might notice customers with their reusable mugs and insulated tumblers, encouraged by discounts and […]

Commemorating more than Three Decades of Global Impact with Fresh Programs and Celebrations Kadence International, a leading international market research agency, is celebrating its 33rd anniversary. Founded in London in September 1991, Kadence International has since expanded its global footprint. Today, the agency helps brands make data-driven decisions across the world. Over the past 33 […]

Chocolate is a multi-billion dollar industry, with global sales projected to reach approximately $127.9 billion in 2024​. Our team at Kadence International researched the diverse preferences for chocolate across the APAC region, focusing on countries like Singapore, Thailand, India, Indonesia, Malaysia, Japan, Taiwan, China, and Australia. Taste: The Universal Priority Unsurprisingly, taste is the top […]

Conducting online research in the Philippines presents unique opportunities and challenges. The country has one of the highest rates of internet and social media usage globally. According to the Digital 2023 report by We Are Social and Hootsuite, Filipinos spend an average of 9 hours and 14 minutes online daily, maintaining their position among the […]

Big data has revolutionized the way marketers understand and engage with their customers. Digital technology has made it easier to gather vast amounts of data from various sources such as social media, e-commerce platforms, and mobile apps.  This data is invaluable for targeting customers with unprecedented accuracy and efficiency. By analyzing online searches, reading patterns, […]

Japanese food culture, known for its emphasis on seasonality and freshness, has a deep-rooted tradition called “shun” (旬). This tradition ensures optimal flavor and nutrition, shaping Japanese cuisine from everyday meals to elaborate kaiseki dining. Reflecting these values, our “Food Survey (2024)” by our sister company, Cross Marketing Inc. offers a contemporary snapshot of Japanese […]

Coined by cultural historian Jonathan Pontell, “Generation Jones” refers to the demographic born between 1954 and 1965. A cusp generation, they sit between the Baby Boomers and Generation X, combining the idealism of the Boomers with the pragmatism of Gen X. Often overshadowed by their more widely recognized generational neighbors, Generation Jones has quietly shaped […]

As inflation continues to surge globally, its ripple effects are being felt acutely by brands, particularly in their marketing operations. Rising media buying, production, and consumer outreach costs have placed marketing budgets under unprecedented pressure. What once was possible within a fixed budget now demands recalibration to maintain effectiveness. This is not a regional issue; […]

Imagine starting your day with a favorite playlist, attending back-to-back virtual meetings, and unwinding with a podcast without ever removing your headphones. This increasingly common scenario brings a significant risk: hearing loss. In the 2024 Ear Survey conducted by our sister company, Cross Marketing Inc. (CMG Inc.), we explored the growing concern about hearing loss […]