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Blog

What’s Cooking in the Philippines After Milk Tea and Samgyupsal.

Milk tea isn’t just a drink. It is a social signal. Samgyupsal isn’t just a meal — it has become a weekend ritual. Few food trends have achieved what these did: mass appeal across socioeconomic classes, viral traction across platforms, and real estate-level impact in malls and high streets nationwide. Their success offers a blueprint […]

Blog

Why Students Are Choosing New Education Hubs Over the West.

For decades, pursuing a prestigious degree meant a one-way ticket to the West. The United States, United Kingdom, Canada, and Australia stood as the undisputed giants of international education, drawing millions of students eager to secure world-class credentials and global career opportunities. But the equation is shifting. A growing number of students are rethinking the […]

Blog

What the Grocery Aisle Tells Us About the Global Economy.

The fastest way to read the economy might be through a grocery receipt. In the United States, a staple as simple as frozen pizza has become a financial strategy, signaling how households manage cost, comfort, and consistency. And the US isn’t alone. Across markets, pantry staples are doubling as economic sensors. In the UK, a […]

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Blog

Industrial Tech Firms Feel the Heat as ESG Transparency Goes Mainstream.

Blueprints and performance specs no longer tell the full story. With buyers and stakeholders demanding greater transparency, industrial tech firms are under increasing pressure to disclose more than just technical capabilities. Procurement teams across sectors are asking deeper questions – about carbon emissions, labor conditions, and lifecycle impact. European disclosure mandates and US reporting proposals […]

thrift-shopping-trends
Blog

Luxury Retail Faces Reckoning as Gen Z Embraces Thrift.

Luxury retail is hitting a generational speed bump. Once buoyed by the spending power of older millennials and Gen X, high-end fashion and beauty brands are now facing a slowdown, with Gen Z opting out of traditional luxury splurges.  Most recently, global markets from Paris to Shanghai have reported sluggish sales, prompting concerns across the […]

AI and market research
Blog

Why AI Will Not Replace Human Researchers (Yet).

AI is transforming market research at breakneck speed. It can analyze vast datasets in seconds, extract sentiment from global conversations, and generate predictive insights that shape business decisions. The efficiency is undeniable. But AI alone is not enough. Despite its advancements, AI will not replace human researchers. It operates within the confines of its training […]

e-commerce-to-physical-stores
Blog

Ecommerce Brands Reenter Physical Spaces to Build Loyalty.

Once dismissed as retail relics, physical storefronts are making a surprising comeback – this time, powered by digital-first brands. From pop-ups to permanent flagships, online-native companies are opening brick-and-mortar locations not out of necessity but by design. Amazon Style offers shoppers curated fashion based on browsing history. Warby Parker’s clean, minimalist stores blend seamlessly into […]

Blog

How AI Is Rewriting the Consumer Journey.

The consumer journey used to begin with intent. A need arose, a search began, and brands vied for attention on the results page. That digital arena, structured around keywords, ads, and SEO, rewarded whoever best spoke the search engine’s language. That model is losing ground. AI is altering not only what consumers see but also […]

protein-trend
Blog

The Rise of Protein in a Health-Driven Economy.

Protein has slipped out of the gym and into everyday life. It’s no longer the domain of weightlifters or meal-prep obsessives, but something far more ordinary and far more widespread. In Britain, it now turns up in desk drawers, schoolbags, glove compartments, and corner shop fridges. It’s being stirred, shaken, squeezed, and snackified. And, crucially, […]