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The second-hand goods market in Japan has seen extraordinary growth over the past decade, more than doubling in value since 2010. This surge reflects a shift in consumer behavior toward more sustainable and economical choices, driven by the rising popularity of second-hand goods platforms and a cultural focus on quality and reuse. Our sister company, […]

A pair of limited-edition sneakers sells out in seconds. A countdown timer warns shoppers to buy now—or miss out. An influencer teases an exclusive event, restricted to a select few. Despite a surplus of consumer choices, brands are making products deliberately harder to buy. Scarcity, urgency, and FOMO—the fear of missing out—have become core strategies […]

When Miguel and Mikayla Reyes launched Quesadilla Gorilla in Visalia, California, they weren’t just selling quesadillas – they were tapping into a growing demand for customization. By letting customers build their meals with fresh ingredients and signature salsas, they transformed a small local shop into a rapidly expanding chain. Fast food chains are no longer […]

A billion people depend on India’s wheat harvests. What happens when the heat rises too fast for crops to survive? Export bans. Soaring grain prices. A scramble for alternatives. Across Asia and beyond, food systems are under strain as extreme weather makes staple crops increasingly unpredictable. In response, scientists in China have developed drought-resistant rice […]

B2B marketers have traditionally relied on account-level intent data, measuring company-wide engagement signals – website visits, content downloads, and webinar attendance – to identify potential buyers. But as decision-making power fragments across multiple stakeholders, these broad indicators are proving unreliable. Marketers aren’t just missing key players in the buying process; they’re wasting valuable resources targeting […]

They don’t fit into a neat generational box, yet they are shaping the future of commerce, content, and connectivity. Meet Gen C – Generation Connected, a powerful psychographic group that defies traditional demographics. Unlike millennials, Gen X, or Gen Z, they aren’t defined by birth years but by behavior: always-on, digitally fluent, and community-driven. For […]

In Brazil’s Cerrado Mineiro region, coffee farmer Marcelo Montanari is redefining what it means to grow coffee in a changing climate. By interplanting native trees with his coffee crops and reducing chemical use, he’s not just nurturing healthier soil – he’s building resilience against the unpredictable swings of climate change. This shift hasn’t gone unnoticed. […]

Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favor on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]

Alexa, which stores have the best deals right now?  Once a futuristic notion, this question is now a reality for millions of consumers who rely on voice-activated devices for shopping lists, product recommendations, and more. As conversational AI becomes an integral part of daily life, voice-first commerce is reshaping brand engagement, challenging traditional marketing approaches, […]