Mall intercept interviews are a market research technique where interviewers approach and survey shoppers in a shopping mall or similar public location. This method allows researchers to gather immediate feedback from a diverse group of consumers in a natural shopping environment.
Definition
Mall intercept interviews involve interviewers who stand in high-traffic areas of malls and randomly select shoppers to participate in surveys. These surveys can cover a range of topics, including product preferences, shopping habits, and brand perceptions. The data collected is used to inform marketing strategies, product development, and consumer behavior analysis.
Historical Context Mall intercept interviews became popular in the mid-20th century as shopping malls emerged as central hubs of consumer activity. This method provided a convenient way to access a large and diverse group of shoppers. Over time, it has remained a staple in market research due to its ability to capture real-time consumer insights.
Alternative Terms Mall intercept interviews are also known as:
Mall Intercepts
Shopping Center Interviews
Street Intercepts (when conducted outside mall settings)
Who Uses Mall Intercept Interviews?
Mall intercept interviews are utilized by various organizations, including:
Market Research Firms: To gather consumer feedback and insights.
Retailers: To understand shopper behavior and preferences.
Consumer Goods Companies: To test new products and concepts.
Advertising Agencies: To evaluate the effectiveness of marketing campaigns.
What is the Purpose of Mall Intercept Interviews?
The primary purpose of mall intercept interviews is to collect immediate, in-person feedback from a diverse group of consumers. It helps in:
Product Testing: Assessing consumer reactions to new products or concepts.
Customer Satisfaction: Gauging shopper satisfaction with products, services, or retail environments.
Market Trends: Identifying trends and preferences among different consumer segments.
Advertising Effectiveness: Measuring the impact of marketing and advertising efforts on shoppers.
When are Mall Intercept Interviews Used?
Mall intercept interviews are particularly useful in situations requiring:
Immediate Feedback: When quick, on-the-spot insights are needed.
Diverse Sample: When targeting a broad and varied consumer base.
Natural Setting: When it is beneficial to observe and interact with consumers in a real shopping environment.
Exploratory Research: For initial exploratory studies before more extensive research.
Why are Mall Intercept Interviews Important?
Mall intercept interviews offer several benefits that make them a valuable tool in data collection:
Real-Time Data: Provides immediate feedback from respondents.
High Response Rates: Engages a high volume of participants due to the high foot traffic in malls.
Cost-Effective: More economical than large-scale surveys or focus groups.
Direct Interaction: Allows researchers to clarify responses and probe deeper into consumer attitudes.
How are Mall Intercept Interviews Conducted?
Conducting mall intercept interviews involves several key steps:
Location Selection: Choosing high-traffic areas within shopping malls.
Recruitment: Approaching and inviting shoppers to participate in the survey.
Survey Administration: Conducting the survey on the spot, using paper forms or digital devices.
Data Collection: Recording responses accurately and securely.
Data Analysis: Analyzing the collected data to draw insights and conclusions.
Example of Mall Intercept Interviews
Suppose a retail company wants to test consumer reactions to a new line of organic snacks. They might use mall intercept interviews as follows:
Location Selection: Set up interviewing stations in popular shopping malls.
Recruitment: Approach shoppers and ask if they would like to participate in a brief survey.
Survey Administration: Provide samples of the snacks and ask participants for their feedback on taste, packaging, and price.
Data Collection: Collect responses using tablets to facilitate quick data entry and analysis.
Data Analysis: Analyze the feedback to determine consumer preferences and potential improvements.
Limitations of Mall Intercept Interviews
While mall intercept interviews are useful for quick and diverse data collection, they have limitations, including:
Sampling Bias: The sample may not be representative of the broader population, as it only includes mall shoppers.
Limited Depth: Responses may be less detailed due to the brief nature of the interaction.
Interviewer Influence: The presence and behavior of the interviewer can influence respondents’ answers.
In conclusion, mall intercept interviews are an effective method for collecting immediate, in-person feedback from a diverse group of consumers.
Stay ahead
Get regular insights
Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.
At Kadence, it’s our job to help you with every aspect of your research strategy. We’ve done this with countless businesses, and we’d love to do it with you. To find out more, get in touch with us.
Judgement sampling, also known as purposive sampling, is a non-probability sampling technique where the researcher selects participants based on their judgement about who would be most useful or representative for the study. This method relies on the researcher’s expertise and knowledge of the population to choose subjects that best meet the objectives of the research.
Definition
Judgement sampling involves the deliberate choice of participants based on the qualities or characteristics they possess. The researcher uses their expertise to decide which individuals or groups are most appropriate for the study, ensuring that the sample is well-suited to the research purpose.
Historical Context The use of judgement sampling has been prevalent in qualitative research since the early 20th century. It gained traction as researchers sought more targeted and insightful data collection methods that allowed for a deeper understanding of specific phenomena. Over the years, judgement sampling has become a staple in fields requiring detailed and focused study, such as social sciences, market research, and healthcare.
Alternative Terms Judgement sampling is also referred to as:
Purposive Sampling
Expert Sampling
Selective Sampling
Who Uses Judgement Sampling?
Judgement sampling is utilized by various organizations, including:
Market Research Firms: For targeted studies requiring specific expertise or consumer profiles.
Healthcare Providers: To select patients with particular conditions for medical studies.
Academic Researchers: For qualitative research and case studies.
Government Agencies: To gather data from specific groups or communities.
What is the Purpose of Judgement Sampling?
The primary purpose of judgement sampling is to select participants who are most likely to provide valuable and relevant information for the study. It helps in:
Targeted Insights: Focusing on specific characteristics or expertise needed for the research.
Detailed Understanding: Gathering in-depth data from selected individuals who meet the research criteria.
Efficiency: Reducing the time and resources needed by focusing on a smaller, more relevant sample.
When is Judgement Sampling Used?
Judgement sampling is particularly useful in situations requiring:
Expert Opinions: When the study needs insights from individuals with specific knowledge or expertise.
Rare Populations: When studying populations that are difficult to access or have unique characteristics.
Exploratory Research: When initial insights are needed to inform larger, more comprehensive studies.
Case Studies: When in-depth analysis of particular cases is required.
Why is Judgement Sampling Important?
Judgement sampling offers several benefits that make it a valuable tool in data collection:
Focused Data: Ensures that the data collected is highly relevant and specific to the research objectives.
Cost-Effective: Reduces costs by focusing on a smaller, more targeted group of participants.
Flexibility: Allows researchers to adapt the sample based on emerging findings and research needs.
Depth of Insight: Provides rich, qualitative data that can offer deeper insights into the subject matter.
How is Judgement Sampling Conducted?
Conducting a judgement sampling survey involves several key steps:
Define Criteria: Establishing clear criteria for selecting participants based on the research objectives.
Identify Participants: Using expert knowledge to identify and select individuals or groups that meet the criteria.
Recruit Participants: Contacting and recruiting the chosen participants for the study.
Collect Data: Gathering data through interviews, surveys, or other methods suited to the research.
Analyze Data: Analyzing the collected data to draw meaningful conclusions and insights.
Example of Judgement Sampling
Suppose a researcher wants to study the impact of leadership styles on employee performance in tech startups. They might use judgement sampling to:
Define Criteria: Identify criteria such as experience in tech startups, specific leadership roles, and company size.
Identify Participants: Select CEOs and managers from successful tech startups who fit the criteria.
Recruit Participants: Reach out to these leaders and invite them to participate in interviews.
Collect Data: Conduct in-depth interviews to gather insights on their leadership styles and their impact on employees.
Analyze Data: Analyze the responses to understand common themes and differences in leadership approaches.
Limitations of Judgement Sampling
While judgement sampling is useful for targeted research, it has limitations, including:
Subjectivity: The selection of participants is based on the researcher’s judgement, which can introduce bias.
Limited Generalizability: Findings may not be generalizable to the broader population due to the non-random selection of participants.
Potential Bias: The method may lead to overrepresentation or underrepresentation of certain groups.
In conclusion, judgement sampling is a purposeful and efficient method for selecting participants who are most relevant to the research objectives.
Stay ahead
Get regular insights
Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.
At Kadence, it’s our job to help you with every aspect of your research strategy. We’ve done this with countless businesses, and we’d love to do it with you. To find out more, get in touch with us.
A Hall Test, also known as a Central Location Test (CLT), is a market research method where respondents are invited to a central location to participate in product testing, sensory evaluations, or other forms of consumer research. This controlled environment allows researchers to gather immediate and in-depth feedback from participants.
Definition
A Hall Test involves setting up a temporary research facility in a central location, such as a shopping mall, conference center, or community hall. Respondents are recruited to visit the location, where they interact with products or services and provide feedback through surveys, interviews, or focus groups.
Historical Context Hall Tests originated in the mid-20th century as a practical way to conduct controlled product testing and sensory evaluations. They became popular in the consumer goods industry, especially for testing new food and beverage products. Over time, Hall Tests have evolved to include various types of consumer research, benefiting from advancements in data collection and analysis technologies.
Alternative Terms Hall Tests are also known as:
Central Location Tests (CLTs)
Location-Based Testing
Who Uses Hall Tests?
Hall Tests are utilized by various organizations, including:
Market Research Firms: To conduct product testing and gather consumer feedback.
Consumer Goods Companies: For sensory evaluations and product development.
Healthcare Providers: To test medical devices and health-related products.
Retailers: To evaluate new store layouts and product displays.
What is the Purpose of a Hall Test?
The primary purpose of a Hall Test is to gather immediate and detailed feedback from consumers in a controlled setting. It helps in:
Product Testing: Assessing consumer reactions to new or existing products.
Sensory Evaluation: Evaluating the sensory attributes of products, such as taste, smell, and texture.
Marketing Research: Understanding consumer preferences and behaviors to inform marketing strategies.
Usability Testing: Testing the usability and functionality of products or services.
When is a Hall Test Used?
Hall Tests are particularly useful in situations requiring:
Controlled Environment: When a controlled setting is needed to eliminate external influences on consumer feedback.
Immediate Feedback: When quick and in-depth feedback is needed from participants.
Product Launches: To test new products before they are launched in the market.
Sensory Studies: For detailed sensory evaluations of food, beverages, and other consumable products.
Why is a Hall Test Important?
Hall Tests offer several benefits that make them a valuable tool in data collection:
Controlled Environment: Ensures consistency and reduces external variables that could influence results.
In-Depth Feedback: Allows for detailed and immediate feedback from participants.
Flexibility: Can be used for a wide range of products and research objectives.
High Engagement: Engages participants more effectively than remote surveys or online tests.
How is a Hall Test Conducted?
Conducting a Hall Test involves several key steps:
Location Selection: Choosing a central and accessible location for the test.
Recruitment: Recruiting participants who match the target demographic for the study.
Setup: Setting up the testing environment, including product displays, testing stations, and data collection tools.
Data Collection: Administering surveys, interviews, or focus groups to gather feedback from participants.
Analysis: Analyzing the collected data to identify trends, preferences, and areas for improvement.
Example of a Hall Test Suppose a beverage company wants to test a new flavored drink. The company organizes a Hall Test:
Location Selection: They choose a busy shopping mall as the test location.
Recruitment: They recruit shoppers who are willing to participate in the taste test.
Setup: They set up tasting stations with the new drink and provide survey forms.
Data Collection: Participants taste the drink and fill out the survey, providing feedback on taste, packaging, and overall impression.
Analysis: The company analyzes the feedback to decide whether to launch the drink or make improvements.
In conclusion, Hall Tests (Central Location Tests, CLTs) are an effective method for conducting controlled product testing and gathering in-depth consumer feedback.
Stay ahead
Get regular insights
Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.
At Kadence, it’s our job to help you with every aspect of your research strategy. We’ve done this with countless businesses, and we’d love to do it with you. To find out more, get in touch with us.
Convenience sampling is a non-probability sampling technique where samples are selected based on their accessibility and ease of recruitment. This method is commonly used in exploratory research where the focus is on obtaining quick and readily available data rather than ensuring a representative sample.
Definition
Convenience sampling involves choosing respondents who are easiest to reach. This method is often used when time, cost, or logistical constraints make it difficult to conduct a random sampling of the population.
Historical Context Convenience sampling has been used for many decades as a practical solution for early-stage research and pilot studies. It gained popularity due to its simplicity and speed, making it a go-to method for initial data collection in various fields, including market research, social sciences, and healthcare.
Alternative Terms Convenience sampling is also known as:
Accidental Sampling
Opportunity Sampling
Haphazard Sampling
Who Uses Convenience Sampling?
Convenience sampling is utilized by various organizations, including:
Market Research Firms: For exploratory studies and preliminary research.
Academic Researchers: For pilot studies and classroom experiments.
Healthcare Providers: For initial assessments and quick surveys.
Businesses: For customer feedback and informal surveys.
What is the Purpose of Convenience Sampling?
The primary purpose of convenience sampling is to gather data quickly and efficiently when there are constraints on time, budget, or resources. It helps in:
Exploratory Research: Gathering preliminary insights and identifying trends or patterns.
Pilot Studies: Testing survey instruments and research designs before large-scale studies.
Immediate Feedback: Collecting quick feedback from easily accessible participants.
When is Convenience Sampling Used?
Convenience sampling is particularly useful in situations requiring:
Time-Sensitive Data Collection: When immediate data is needed for decision-making or preliminary insights.
Limited Budget: When financial constraints prevent more rigorous sampling methods.
Early-Stage Research: When the focus is on hypothesis generation rather than hypothesis testing.
Why is Convenience Sampling Important?
Convenience sampling offers several benefits that make it a valuable tool in data collection:
Speed: Allows for quick data collection, providing immediate insights.
Cost-Effective: Reduces costs associated with recruiting participants and conducting surveys.
Ease of Implementation: Simple to administer without the need for complex sampling plans or logistics.
How is Convenience Sampling Conducted?
Conducting a convenience sampling survey involves several steps:
Identifying Accessible Respondents: Selecting participants who are readily available and willing to take part in the survey.
Administering the Survey: Collecting data through various means, such as in-person interviews, online surveys, or phone calls.
Analyzing Data: Interpreting the collected data while acknowledging the limitations in representativeness and potential biases.
Example of Convenience Sampling Suppose a researcher wants to study the eating habits of college students. Instead of randomly sampling students from the entire university, the researcher uses convenience sampling:
Identifying Accessible Respondents: The researcher chooses to survey students who are in the university cafeteria during lunch hours.
Administering the Survey: The researcher approaches students in the cafeteria and asks them to fill out a short questionnaire.
Analyzing Data: The researcher analyzes the responses while noting that the sample may not represent the entire student population.
Limitations of Convenience Sampling
While convenience sampling is useful for quick and preliminary data collection, it has limitations, including:
Lack of Representativeness: The sample may not accurately represent the entire population, leading to biased results.
Limited Generalizability: Findings from convenience samples may not be applicable to broader populations.
Potential Bias: The method may introduce selection bias, as certain groups may be overrepresented or underrepresented.
In conclusion, convenience sampling is a practical and efficient method for collecting preliminary data.
Stay ahead
Get regular insights
Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.
At Kadence, it’s our job to help you with every aspect of your research strategy. We’ve done this with countless businesses, and we’d love to do it with you. To find out more, get in touch with us.
A chatbot survey is a method of data collection where respondents interact with an automated chatbot to complete surveys. These surveys are typically conducted through messaging platforms, websites, or mobile apps, utilizing natural language processing (NLP) and artificial intelligence (AI) to engage with respondents in a conversational manner.
Definition of a Chatbot Survey
A chatbot survey involves using a programmed chatbot that delivers survey questions and records responses through a text-based or voice-based interface. This method leverages AI to create a seamless and interactive survey experience, mimicking human-like conversations.
Historical Context Chatbot surveys emerged with advancements in AI and NLP technologies in the early 21st century. Initially used for customer service and support, chatbots have been adapted for market research to provide a more engaging and efficient way to collect data. With the rise of messaging apps and social media platforms, chatbot surveys have become increasingly popular for reaching diverse and tech-savvy audiences.
Alternative Terms Chatbot surveys are also known as:
Conversational Surveys
AI-Driven Surveys
Automated Surveys
Who Uses Chatbot Surveys?
Chatbot surveys are utilized by various organizations, including:
Market Research Firms: For interactive and engaging data collection.
Businesses: To gather customer feedback and insights.
Healthcare Providers: For patient satisfaction and health assessment surveys.
Educational Institutions: To collect feedback from students and staff.
What is the Purpose of a Chatbot Survey?
The primary purpose of a chatbot survey is to enhance the survey experience and improve response rates by using an interactive and conversational approach. It helps in:
Engaging Respondents: Conversational interfaces make surveys more engaging and less tedious.
Increasing Efficiency: Automated interactions speed up the survey process and reduce manual effort.
Enhancing Data Quality: Real-time data validation and logic ensure consistent and accurate responses.
When is a Chatbot Survey Used?
Chatbot surveys are particularly useful in situations requiring:
High Engagement: When it is important to keep respondents engaged and motivated to complete the survey.
Quick Feedback: For gathering immediate feedback from customers or event participants.
Mobile Accessibility: When targeting respondents who primarily use mobile devices and messaging apps.
Complex Surveys: When the survey includes branching logic and needs real-time adaptation to respondent answers.
Why is a Chatbot Survey Important?
Chatbot surveys offer several benefits that make them a valuable tool in data collection:
Interactive Experience: Creates a more natural and engaging interaction for respondents.
Accessibility: Easily accessible through multiple platforms, including websites, apps, and social media.
Real-Time Interaction: Provides immediate feedback and clarification to respondents, improving data quality.
Scalability: Can handle multiple respondents simultaneously, making it ideal for large-scale surveys.
How is a Chatbot Survey Conducted?
Conducting a chatbot survey involves several key steps:
Survey Design: Creating a conversational flow with questions and responses that the chatbot will use.
Chatbot Development: Programming the chatbot using AI and NLP technologies to understand and interact with respondents.
Integration: Integrating the chatbot with platforms such as websites, messaging apps, or mobile apps.
Pilot Testing: Running a test survey to ensure the chatbot functions correctly and provides a smooth user experience.
Data Collection: Deploying the chatbot to interact with respondents and collect their answers in real-time.
Data Analysis: Analyzing the collected data, which is stored electronically for immediate processing.
In conclusion, chatbot surveys are an innovative and effective method for conducting interactive and engaging surveys. By leveraging AI and NLP technologies, chatbot surveys enhance respondent engagement, improve data quality, and streamline the data collection process.
Stay ahead
Get regular insights
Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.
At Kadence, it’s our job to help you with every aspect of your research strategy. We’ve done this with countless businesses, and we’d love to do it with you. To find out more, get in touch with us.
A car clinic is a market research method used by automotive manufacturers to evaluate consumer preferences, perceptions, and opinions about current or prototype vehicles. This research technique involves inviting a group of potential customers to a controlled environment where they can interact with and provide feedback on various car models.
Definition of Car Clinics
A car clinic involves setting up a venue where participants can inspect, test, and provide feedback on vehicles. These events are meticulously organized to gather detailed consumer insights that can inform vehicle design, features, marketing strategies, and overall customer satisfaction.
Historical Context
The concept of car clinics dates back to the mid-20th century when automotive manufacturers began seeking more structured and systematic ways to gather consumer feedback. Initially, these clinics were small-scale and localized, but they have evolved into sophisticated events often involving hundreds of participants and multiple vehicle models.
Alternative Terms
Car clinics are sometimes referred to as:
Automotive Clinics
Vehicle Clinics
Product Clinics (in the context of automotive products)
Who Uses Car Clinics?
Car clinics are primarily used by:
Automotive Manufacturers: To gain insights into consumer preferences and refine vehicle designs.
Market Research Firms: To provide detailed reports and recommendations to automotive clients.
Automotive Suppliers: To understand consumer perceptions of components and features.
What is the Purpose of a Car Clinic?
The main purpose of a car clinic is to gather in-depth feedback from potential customers on various aspects of a vehicle. This includes:
Design and Aesthetics: Evaluating consumer reactions to the exterior and interior design.
Features and Functionality: Assessing the usability and appeal of various features and technologies.
Comparative Analysis: Comparing the client’s vehicles against competitor models to identify strengths and weaknesses.
Purchase Intentions: Understanding factors that influence buying decisions and willingness to pay.
When is a Car Clinic Used?
Car clinics are used at various stages of the vehicle development and marketing process, including:
Prototype Testing: Evaluating early-stage designs and concepts before mass production.
Pre-Launch: Gaining final consumer feedback before a new model is officially launched.
Post-Launch: Gathering feedback on recently launched models to inform future improvements and updates.
Competitor Benchmarking: Comparing new models against competitors to understand market positioning.
Why are Car Clinics Important?
Car clinics are crucial for the automotive industry due to several reasons:
Consumer-Centric Design: Ensures that vehicles are designed with consumer preferences and needs in mind.
Risk Mitigation: Identifies potential issues and areas for improvement before a vehicle reaches the market.
Competitive Advantage: Provides insights into how a vehicle compares with competitors, helping to position it more effectively.
Marketing Insights: Informs marketing strategies by understanding what features and messages resonate most with consumers.
How are Car Clinics Conducted?
Conducting a car clinic involves several key steps:
Recruitment: Selecting a diverse group of participants that represent the target market demographic.
Venue Setup: Preparing a controlled environment where vehicles can be displayed and evaluated.
Survey Design: Creating detailed questionnaires and feedback forms to gather structured data from participants.
Interactive Sessions: Allowing participants to interact with the vehicles, ask questions, and provide feedback.
Data Analysis: Analyzing the collected data to identify trends, preferences, and areas for improvement.
Reporting: Compiling the findings into detailed reports with actionable recommendations for the client.
In conclusion, a car clinic is a vital market research tool in the automotive industry that provides comprehensive insights into consumer preferences and perceptions. By understanding the definition, purpose, historical context, and benefits of car clinics, automotive manufacturers and researchers can make informed decisions to enhance vehicle design, marketing strategies, and overall customer satisfaction.
Stay ahead
Get regular insights
Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.
At Kadence, it’s our job to help you with every aspect of your research strategy. We’ve done this with countless businesses, and we’d love to do it with you. To find out more, get in touch with us.
Computer-assisted personal interviewing (CAPI) is a data collection method in which an interviewer uses a computer or tablet to guide the interview process and record responses. This technique streamlines the interviewing process, enhances data accuracy, and facilitates real-time data entry and validation.
Definition of CAPI
CAPI involves an interviewer conducting face-to-face interviews with respondents using a computerized questionnaire. The interviewer reads questions from the computer screen and inputs the respondent’s answers directly into the device. This method replaces traditional paper-and-pencil interviews, offering numerous advantages in terms of efficiency and data quality.
Historical Context The concept of CAPI emerged in the late 20th century as computers became more portable and accessible. Early CAPI systems were bulky and limited, but advances in technology have made the process more efficient and user-friendly. Today, CAPI is widely used in market research, social science research, and public opinion polling.
Alternative Terms CAPI is sometimes referred to as:
Computer-Assisted Personal Interviewing
Tablet-Assisted Personal Interviewing (when using tablets specifically)
Electronic Personal Interviewing
Who Uses CAPI?
CAPI is used by a wide range of organizations, including:
Market Research Firms: To gather detailed consumer insights and preferences.
Government Agencies: For census data collection and public opinion surveys.
Academic Researchers: To conduct social science research and behavioral studies.
Healthcare Organizations: For patient surveys and health-related research.
What is the Purpose of CAPI?
The primary purpose of CAPI is to improve the efficiency and accuracy of data collection through personal interviews. It helps in:
Reducing Errors: Automated data entry minimizes manual errors associated with paper surveys.
Enhancing Data Quality: Real-time validation and skip logic ensure consistency and completeness.
Saving Time: Streamlined processes reduce the time needed for data collection and processing.
When is CAPI Used?
CAPI is particularly useful in situations requiring:
Complex Questionnaires: Where skip patterns, branching, and real-time validations are needed.
Large-Scale Surveys: Such as national censuses or large market research studies.
Sensitive Topics: Where face-to-face interaction helps in building rapport and trust with respondents.
Why is CAPI Important?
CAPI offers several benefits that make it a valuable tool in data collection:
Efficiency: Speeds up the data collection process by eliminating the need for paper-based data entry and subsequent digitization.
Accuracy: Reduces the likelihood of data entry errors and ensures that all responses are captured accurately.
Flexibility: Allows for complex questionnaire designs with automated skip patterns and branching logic.
Real-Time Data: Enables immediate data validation and storage, facilitating faster analysis and reporting.
How is CAPI Conducted?
Conducting a CAPI survey involves several steps:
Questionnaire Design: Creating a computerized questionnaire with necessary skip patterns, validations, and branching logic.
Interviewer Training: Training interviewers on how to use the CAPI system and conduct the interviews effectively.
Data Collection: Interviewers conduct face-to-face interviews, entering responses directly into the computer or tablet.
Data Validation: Real-time validation checks ensure data completeness and accuracy during the interview.
Data Analysis: Collected data is immediately available for analysis, reducing the time between data collection and reporting.
In conclusion, CAPI (Computer-Assisted Personal Interviewing) is a modern and efficient method for conducting face-to-face interviews. By leveraging technology, it enhances data accuracy, reduces errors, and speeds up the data collection process. Understanding the definition, purpose, historical context, and benefits of CAPI helps researchers and organizations make informed decisions about their data collection strategies.
Stay ahead
Get regular insights
Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.
At Kadence, it’s our job to help you with every aspect of your research strategy. We’ve done this with countless businesses, and we’d love to do it with you. To find out more, get in touch with us.
Accompanied shopping, also known as shopper shadowing or in-store observation, is a qualitative market research technique where a researcher follows and observes a shopper during their shopping experience. This method provides valuable insights into consumer behavior, decision-making processes, and interactions with products and store environments.
Definition of Accompanied Shopping
Accompanied shopping involves a researcher accompanying a consumer during a shopping trip to observe and record their behavior, preferences, and interactions. The goal is to understand the consumer’s shopping habits, motivations, and challenges in a natural setting.
Accompanied shopping has its roots in ethnographic research methods, where researchers immerse themselves in the participant’s environment to gather qualitative data. This technique gained popularity in market research as retailers and brands sought more accurate and detailed insights into consumer behavior. The method has evolved with technological advancements, incorporating tools like mobile devices and cameras for more comprehensive data collection.
Alternative Terms
Accompanied shopping is also referred to as:
Shopper Shadowing
In-Store Observation
Shopping Ethnography
Who Uses Accompanied Shopping?
Accompanied shopping is used by market researchers, retailers, and brands looking to gain a deeper understanding of consumer behavior. It is particularly valuable for:
Retailers: To optimize store layouts, product placements, and customer service.
Brands: To gain insights into how consumers interact with their products and competitors’ products.
Market Research Firms: To provide clients with detailed qualitative data on consumer behavior.
What is the Purpose of Accompanied Shopping?
The primary purpose of accompanied shopping is to gather in-depth insights into the consumer’s shopping experience. It helps researchers understand:
Shopping Patterns: The routes consumers take, the time spent in different sections, and the sequence of their shopping activities.
Decision-Making Processes: How consumers make choices, the factors influencing their decisions, and their interactions with products and promotions.
Pain Points and Motivations: The challenges consumers face, their needs, and the motivations behind their purchases.
When is Accompanied Shopping Used?
Accompanied shopping is used in various contexts, including:
New Product Launches: To understand how consumers discover and react to new products.
Store Redesigns: To evaluate the effectiveness of changes in store layout and design.
Promotional Campaigns: To assess the impact of in-store promotions and marketing activities.
Competitor Analysis: To compare consumer interactions with the brand’s products versus competitors’ products.
Why is Accompanied Shopping Important?
Accompanied shopping is important because it provides:
Real-World Insights: Observing consumers in a natural shopping environment offers more authentic insights than controlled experiments or surveys.
Contextual Understanding: Researchers can see the context in which decisions are made, providing a deeper understanding of consumer behavior.
Immediate Feedback: Researchers can ask follow-up questions and gather immediate feedback from consumers during the shopping trip.
How is Accompanied Shopping Conducted?
Conducting accompanied shopping involves several steps:
Recruitment: Selecting participants who match the target demographic for the study.
Preparation: Briefing participants on the process and obtaining their consent for observation.
Observation: The researcher accompanies the participant on their shopping trip, taking notes and recording observations.
Interaction: Engaging with the participant to ask questions and clarify behaviors and decisions.
Analysis: Analyzing the collected data to identify patterns, insights, and actionable recommendations.
Benefits for Brands and Retailers
For brands and retailers, accompanied shopping offers several benefits:
Enhanced Customer Experience: By understanding consumer pain points and preferences, brands can improve the overall shopping experience.
Optimized Store Layout: Insights into shopping patterns help retailers design more effective store layouts and product placements.
Informed Marketing Strategies: Detailed observations of consumer interactions with products and promotions inform more targeted and effective marketing strategies.
Competitive Advantage: Understanding how consumers interact with competitors’ products provides valuable insights for product development and positioning.
In conclusion, accompanied shopping is a powerful market research tool that offers rich, contextual insights into consumer behavior. By observing and interacting with shoppers in their natural environment, researchers and brands can gain a deeper understanding of the shopping experience, leading to more informed decisions and improved customer satisfaction.
Stay ahead
Get regular insights
Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.
At Kadence, it’s our job to help you with every aspect of your research strategy. We’ve done this with countless businesses, and we’d love to do it with you. To find out more, get in touch with us.
Indonesia, the world’s fourth most populous country, boasts the largest economy among the 10 ASEAN nations. With a population of 280 million, it presents a vast and rapidly expanding market for consumer products. Favorable demographics suggest Indonesia’s consumer market will continue to experience robust growth. It is projected to surpass $1 trillion in 2024, making it one of the most promising emerging markets globally.
With a young, digitally savvy population and a rapidly expanding middle class, Indonesia provides numerous opportunities for brands seeking to increase their presence in Southeast Asia. Understanding the intricacies of consumer trends in this diverse market is essential for business leaders and corporations looking to take advantage of its potential.
Key facets of Indonesia’s market at a glance
Population: Over 275 million people, making it the fourth most populous country in the world.
GDP Growth: Consistent annual GDP growth rate of around 5% over the past decade (World Bank, 2023).
Digital Economy: Expected to reach $146 billion by 2025, driven by e-commerce, fintech, and digital services (Google, Temasek, Bain & Company, 2023).
Despite these promising figures, Indonesia’s market is characterized by unique challenges and opportunities that require a deep understanding of consumer behavior and preferences.
The key consumer trends shaping Indonesia’s market landscape provide insights on how brands can effectively navigate and leverage these trends for sustainable growth.
Demographic Shifts
Population Growth and Urbanization
Indonesia’s population is growing rapidly, with a significant shift towards urbanization. Since the 1960s, Indonesia has seen a consistent increase in urbanization, fueled by the movement of people from rural to urban areas. Today, over half of the Indonesian population lives in urban centers. This shift has played a crucial role in the nation’s economic stability, with poverty rates in Indonesia decreasing by 50% in the last twenty years.
Key Statistics:
Urban Population Growth: Projected to reach 208 million by 2030 (United Nations, 2023).
Major Urban Centers: Jakarta, Surabaya, Bandung, and Medan.
Urbanization has led to mega-cities’ development with increased demand for housing, transportation, and consumer goods. Brands must adapt to the needs of urban consumers who prioritize convenience and accessibility. For example, the rise in apartment living has boosted the demand for compact furniture and smart home devices.
Opportunities:
Real Estate: Development of affordable housing and smart living solutions.
Retail: Expansion of urban retail spaces, including malls and convenience stores.
Strategies:
Localized Market Research: Conduct detailed market research to understand the specific needs and preferences of urban consumers in different cities.
Partnerships with Local Developers: Collaborate with real estate developers to create integrated retail and residential solutions.
Smart City Initiatives: Invest in technologies contributing to smart city developments, such as IoT and smart infrastructure.
Indonesia is at the threshold of an Aging Population
While Indonesia’s population is predominantly young, with a median age of 30.2, the proportion of elderly citizens is increasing.
By 2045, it is estimated that 15% of the population will be aged 60 and above, compared to just 9% in 2020
-Statistics Indonesia, 2023
This demographic shift presents opportunities in the healthcare, wellness, and retirement sectors.
Key Statistics:
Elderly Population Growth: The elderly population (age 60+) will grow from 10.1% in 2020 to 18.0% in 2040, with the female proportion higher than the male proportion.
Healthcare Spending: Projected to grow at an annual rate of 10% (Deloitte, 2023).
The aging population will demand more healthcare services, from primary care to specialized geriatric care. There is also a growing market for wellness products for seniors, such as nutritional supplements and fitness programs designed for older adults.
Opportunities:
Healthcare Services: Expansion of healthcare facilities and services for the elderly.
Wellness Products: Growing demand for health supplements, fitness programs, and wellness retreats.
Strategies:
Healthcare Innovation: Develop innovative healthcare solutions, such as telemedicine services, to cater to the elderly.
Product Customization: Customize products to meet the specific health and wellness needs of the elderly population.
Community Engagement: Engage with elderly communities through workshops and wellness programs to build brand loyalty.
Digital Transformation
Internet Penetration and Mobile Usage
Indonesia has one of the fastest-growing internet user bases in the world. As of 2023, there are over 205 million internet users, with mobile devices being the primary mode of access (Hootsuite, We Are Social, 2023). This high mobile penetration rate reshapes how Indonesians shop, communicate and consume content.
Key Statistics:
Internet Users: With more than 210 million internet users, Indonesia is one of the countries with the highest number of internet users in the world. As of January 2023, the country ranked fourth after China, India, and the United States. (Statista)
Mobile Penetration Rate: 77% of the population (Statista, 2023).
Average Daily Internet Usage: 8 hours (Hootsuite, We Are Social, 2023).
Mobile internet usage is driven by affordable smartphones and competitive data plans. As a result, brands must prioritize mobile-friendly websites and applications to reach Indonesian consumers effectively.
Trends:
Mobile Commerce (M-commerce): 73% of e-commerce transactions are made via mobile devices (Statista, 2023).
Social Commerce: Growing trend of shopping directly through social media platforms.
Strategies:
Mobile Optimization: Ensure websites and apps are optimized for mobile use, with fast loading times and easy navigation.
Social Media Integration: Integrate e-commerce platforms with social media for seamless shopping experiences.
Mobile Marketing: Utilize SMS marketing, push notifications, and mobile ads to engage consumers.
E-commerce Boom
Indonesia’s e-commerce market is experiencing exponential growth, driven by increasing internet penetration and a growing middle class.
E-commerce sales are expected to reach $82 billion by 2025 (Google, Temasek, Bain & Company, 2023), making it a critical channel for retailers and brands.
Popular E-commerce Platforms:
Tokopedia: Leading local marketplace.
Shopee: Dominant player with a strong regional presence.
Bukalapak: Focus on underserved markets and smaller cities.
Changing Consumer Behavior: The Quest for Value in Indonesia
Rise of the Middle Class
Indonesia’s expanding middle class is driving significant changes in consumer behavior. With increased disposable income, this demographic is spending more on lifestyle and aspirational products.
Key Statistics:
Middle-Class Population: Expected to reach 141 million by 2030 (World Bank, 2023).
Spending Power: Annual household consumption expenditure to exceed $2.5 trillion by 2030 (McKinsey & Company, 2023).
Consumer Preferences:
Premium Products: Higher demand for branded and premium products.
Experiential Purchases: Increased spending on travel, dining, and entertainment.
The growing middle class is also more conscious of quality and brand reputation. Brands should focus on building strong brand identities and offering high-quality products to capture this segment.
Indonesian Consumer Behaviors:
Preference for Mobile Shopping: 73% of e-commerce transactions are made via mobile devices (Statista, 2023).
Top Product Categories: Electronics, fashion, beauty products, and groceries.
Opportunities:
Retail Expansion: Development of premium retail outlets and lifestyle centers.
Luxury Goods: Increased demand for luxury brands and high-end products.
The Quest for Value Deepens
Since 2022, persistent inflation has led Indonesian consumers to hunt for cheaper alternatives. However, the response in actual purchase volumes varies. Consumers have maintained their purchasing volumes in Indonesia, demonstrating resilience and continued demand despite economic pressures.
Key Trends:
Value Seeking: Increased focus on finding value for money and affordable alternatives without compromising quality.
Brand Loyalty: Despite the search for value, strong brand loyalty persists among Indonesian consumers, particularly for trusted and well-established brands.
Consumer Behaviors:
Price Sensitivity: Growing sensitivity to price changes, consumers actively seeking promotions and discounts.
Bulk Buying: A trend towards bulk buying to take advantage of lower per-unit costs.
Strategies:
Brand Positioning: Position your brand as a premium choice through strategic marketing and quality assurance.
Customer Experience: Enhance customer experience through personalized services and loyalty programs.
Product Differentiation: Differentiate your products by emphasizing unique features and superior quality.
Promotional Campaigns: Develop targeted promotional campaigns to attract value-seeking consumers. Utilize discounts, bundle offers, and loyalty rewards to retain customer interest.
Affordable Alternatives: Introduce more affordable product lines or value packs to cater to price-sensitive segments while maintaining brand quality.
Transparency in Pricing: Ensure transparent pricing strategies to build trust and maintain consumer confidence during economic fluctuations.
Omni-channel Approach: Integrate online and offline channels for seamless customer experiences.
Logistics and Delivery: Invest in efficient logistics to meet fast delivery expectations.
Data Analytics: Use data analytics to personalize marketing and improve inventory management.
E-commerce in Indonesia is characterized by intense competition among local and international players. Brands must leverage data analytics to understand consumer preferences and offer personalized shopping experiences.
According to a 2023 McKinsey report, the vast majority—an estimated 85% of merchants in Indonesia’s flourishing digital economy are resellers or distributors, while only 15 % of merchants sell their own products
These micro, small, and medium-size enterprises (MSMEs) occupy a large share of Indonesia’s e-commerce marketplace. The country’s overall e-commerce adoption spiked during the pandemic and is expected to continue its rapid expansion, with 60 to 90% of consumers intending to continue shopping online (McKinsey & Company, 2023).
Opportunities:
MSME Engagement: Support and engage MSMEs to expand product offerings and enhance customer reach.
Reseller Programs: Develop reseller support programs to address their needs and challenges.
By addressing these unmet needs, brands and e-commerce platforms can tap into the significant growth potential within Indonesia’s reseller segment, driving both economic development and market expansion.
Social Media Influence
Social media is a powerful tool in Indonesia, with platforms like Instagram, Facebook, and TikTok shaping consumer preferences and driving purchasing decisions. Influencer marketing is particularly effective, with 78% of consumers indicating they trust recommendations from social media influencers (Edelman, 2023).
Popular Social Media Platforms:
Instagram: Widely used for product discovery and influencer marketing.
Facebook: Popular among older demographics.
TikTok: Rapidly growing platform, especially among younger users.
Influencer Marketing:
Micro-Influencers: Increasing the effectiveness of influencers with smaller, highly engaged audiences.
User-Generated Content: Leveraging consumer content for authentic brand promotion.
Brands can harness the power of social media by collaborating with influencers and creating engaging content that resonates with Indonesian consumers. Monitoring social media trends and consumer feedback is essential for staying relevant.
Strategies:
Content Marketing: Create valuable and shareable content that aligns with consumer interests.
Social Listening: Analyze social media conversations to understand consumer sentiment and trends.
Influencer Partnerships: Collaborate with influencers to reach targeted demographics and build trust.
Health and Wellness Focus
There is a growing emphasis on health and wellness among Indonesian consumers. This trend is reflected in the rising popularity of organic foods, fitness regimes, and wellness products.
Trends:
Organic and Natural Foods: Increasing demand for organic fruits, vegetables, and health supplements.
Fitness and Wellness: Growth in fitness centers, yoga studios, and wellness retreats.
Key Statistics:
Organic Food Market Growth: Expected to grow at a CAGR of 15% by 2025 (Allied Market Research, 2023).
Fitness Industry Revenue: Projected to reach $3 billion by 2025 (Statista, 2023).
Consumers are becoming more health-conscious, seeking products and services that promote a healthy lifestyle. Brands in the food, fitness, and wellness sectors should emphasize the health benefits of their offerings and adopt transparent marketing practices.
Strategies:
Health-Oriented Marketing: Highlight health benefits and use clear, transparent labeling.
Community Engagement: Build communities around health and wellness initiatives through workshops and social media groups.
Product Innovation: Develop new products that cater to health-conscious consumers, such as low-calorie snacks and fitness supplements.
Sustainability and Ethical Consumption
Indonesian consumers are becoming more environmentally conscious, with a growing demand for sustainable and ethically sourced products. Brands that prioritize sustainability are gaining favor among consumers.
Consumer Expectations:
Sustainable Packaging: Preference for eco-friendly and recyclable packaging.
Ethical Sourcing: Demand for transparency in sourcing and production practices.
Key Statistics:
Sustainable Products Market: Expected to grow at a CAGR of 10% by 2025 (Grand View Research, 2023).
Consumer Willingness to Pay More: 62% of consumers are willing to pay more for sustainable products (Nielsen, 2023).
Brands must integrate sustainability into their core operations and communicate their efforts effectively. This includes adopting eco-friendly practices, reducing carbon footprints, and ensuring ethical supply chains.
Strategies:
Sustainability Certifications: Obtain certifications to build consumer trust.
Corporate Social Responsibility (CSR): Engage in CSR activities to demonstrate commitment to sustainability.
Transparent Communication: Clearly communicate sustainability efforts and achievements to consumers.
Technological Advancements
Adoption of Fintech Solutions
The fintech sector in Indonesia is booming, with digital payment solutions and banking services becoming increasingly popular. This trend is driven by the need for financial inclusion and convenience.
Key Statistics:
Digital Payment Users: 58% of the population used digital payment methods in 2023 (Statista, 2023).
Popular Fintech Platforms: GoPay, OVO, and Dana.
Trends:
Mobile Wallets: High adoption of mobile wallets for everyday transactions.
Online Banking: Growing use of digital banking services for savings and investments.
Fintech solutions are making financial services more accessible, especially in underserved areas. Brands can leverage fintech to enhance customer experience and streamline payment processes.
Strategies:
Partnerships with Fintech Providers: Collaborate with fintech companies to offer seamless payment solutions.
Security and Trust: Invest in robust security measures to protect consumer data and build trust.
Financial Literacy Programs: Educate consumers on the benefits and usage of digital payment solutions.
Smart Home and IoT Devices
The smart home market in Indonesia is on the rise, with consumers adopting connected devices for convenience and security. This trend is creating opportunities for tech companies and service providers.
Popular Devices:
Smart Speakers: Increasing use of voice-activated devices like Google Home and Amazon Echo.
Home Security Systems: Growing demand for smart security cameras and alarms.
Key Statistics:
Smart Home Market Growth: Expected to grow at a CAGR of 17% by 2025 (MarketsandMarkets, 2023).
Consumer Adoption Rate: 23% of households expected to own at least one smart home device by 2025 (Statista, 2023).
Smart home devices are becoming more affordable and user-friendly, driving higher adoption rates. To meet consumer demands for smart living solutions, brands need to focus on innovation and integration.
Strategies:
Product Integration: Ensure compatibility with other smart home devices and platforms.
Consumer Education: Provide clear instructions and support for setting up and using smart devices.
After-Sales Service: Offer reliable after-sales service to address consumer issues and enhance satisfaction.
Entertainment and Media Consumption
Streaming Services
Streaming services are rapidly replacing traditional media in Indonesia with a preference for on-demand content. Platforms like Netflix, Disney+, and local players like Vidio are gaining popularity.
Key Statistics:
Streaming Subscribers: Over 40 million subscribers by 2024 (Statista, 2023).
Popular Genres: Drama, reality TV, and local content.
Streaming platforms offer a wide range of content tailored to local tastes, driving their adoption. Brands must consider partnerships with streaming services for targeted advertising and content placement.
Strategies:
Targeted Advertising: Utilize data analytics to target ads based on viewer preferences and behaviors.
Content Sponsorships: Partner with streaming platforms to sponsor popular shows and movies.
Original Content: Collaborate with local content creators to produce exclusive content that resonates with Indonesian audiences.
Gaming Industry
The gaming industry in Indonesia is thriving, particularly in the mobile gaming segment. The rise of esports is also contributing to this growth.
Key Statistics:
Mobile Gamers: 95 million mobile gamers in 2023 (Newzoo, 2023).
Esports Audience: Expected to reach 25 million by 2024 (Statista, 2023).
Mobile gaming is driven by affordable smartphones and free-to-play models. Brands can tap into this market through in-game advertising and sponsorships.
Strategies:
In-Game Advertising: Place ads within popular mobile games to reach a large, engaged audience.
Esports Sponsorships: Sponsor esports teams and events to build brand visibility.
Game Development Partnerships: Collaborate with game developers to create branded content and experiences.
Travel and Tourism
Domestic vs. International Travel Trends
Post-pandemic, Indonesians have a marked preference for domestic travel. Local destinations are seeing a surge in popularity as international travel remains uncertain.
Popular Destinations:
Bali: Consistently top destination for both domestic and international tourists.
Yogyakarta and Bandung: Popular for cultural and natural attractions.
Key Statistics:
Domestic Travel Growth: 30% increase in domestic travel bookings in 2023 (Traveloka, 2023).
Tourism Revenue: Domestic tourism revenue is expected to reach $40 billion by 2025 (World Travel & Tourism Council, 2023).
The trend toward domestic travel presents opportunities for local tourism operators and brands to offer unique and immersive experiences.
Strategies:
Local Partnerships: Partner with local tourism operators to offer exclusive travel packages.
Experiential Marketing: Create immersive marketing campaigns that highlight unique local experiences.
Sustainable Tourism: Promote eco-friendly travel options and sustainable practices.
Rise of Experiential Travel
There is a growing demand for unique and immersive travel experiences. Consumers are seeking personalized and off-the-beaten-path adventures.
Trends:
Eco-Tourism: Increasing interest in sustainable and nature-based travel.
Cultural Experiences: Demand for authentic cultural interactions and activities.
Key Statistics:
Experiential Travel Growth: Expected to grow at a CAGR of 12% by 2025 (Allied Market Research, 2023).
Consumer Preferences: 55% of travelers prefer experiential travel over traditional vacations (Booking.com, 2023).
Experiential travel allows brands to create meaningful and memorable interactions with consumers.
Strategies:
Curated Experiences: Offer curated travel experiences that cater to specific interests and preferences.
Storytelling: Use storytelling to highlight the unique aspects of travel experiences.
Customer Feedback: Collect and analyze customer feedback to continuously improve and innovate travel offerings.
The popularity of Motorcycles in Indonesia
Motorcycles play a crucial role in Indonesia’s transportation landscape, serving as the primary mode of transport for millions of people. Given the country’s challenging traffic conditions and the need for affordable and efficient mobility solutions, motorcycles’ significance in Indonesians’ daily lives cannot be overstated.
Key Statistics:
Motorcycle Ownership: Over 115 million motorcycles were registered in Indonesia as of 2022 (Statista, 2023).
Primary Transport Mode: Motorcycles are the main mode of transportation for 85% of households in urban areas (Indonesia Ministry of Transportation, 2023).
Market Growth: The motorcycle market in Indonesia is projected to grow at a CAGR of 4% through 2025 (ResearchAndMarkets, 2023).
Motorcycles are favored for their affordability, fuel efficiency, and ability to navigate congested urban areas. The rise of motorcycle-based services, such as ride-hailing and delivery, has further cemented their importance in the economy.
Trends:
Electric Motorcycles: Increasing interest in electric motorcycles due to environmental concerns and government incentives for electric vehicle adoption.
Ride-Hailing Services: Growth of motorcycle ride-hailing services like Gojek and Grab, which offer convenient transportation and delivery options.
Customization and Accessories: Growing demand for motorcycle customization and aftermarket accessories, reflecting consumers’ desire for personalized and stylish rides.
Strategies:
Electric Vehicle Promotion: Brands should focus on developing and promoting electric motorcycles, leveraging government incentives and growing environmental awareness.
Partnerships with Ride-Hailing Companies: Collaborate with ride-hailing services to offer fleet solutions and maintenance services, tapping into a large and consistent user base.
Market Research: Conduct targeted market research to understand the preferences and needs of motorcycle users, particularly in urban areas, to develop tailored products and services.
Motorcycles will continue to be an integral part of Indonesia’s transportation system, presenting numerous opportunities for brands to innovate and cater to this significant market segment.
Regional Variations
Urban vs. Rural Consumer Trends
There are significant differences in consumer behavior between urban and rural areas in Indonesia. Urban consumers are more digitally connected and have higher purchasing power, while rural consumers are gradually adopting modern retail formats.
Urban Consumer Characteristics:
Higher Spending Power: More disposable income for lifestyle and premium products.
Digital Savvy: High adoption of e-commerce and digital services.
Rural Consumer Characteristics:
Traditional Shopping Habits: Preference for local markets and traditional retail.
Gradual Digital Adoption: Slow but steady increase in online shopping and digital payments.
Key Statistics:
Urban Retail Growth: Expected to grow at a CAGR of 8% by 2025 (Euromonitor International, 2023).
Rural Retail Growth: Expected to grow at a CAGR of 5% by 2025 (Euromonitor International, 2023).
Brands must tailor their strategies to cater to the distinct needs and preferences of urban and rural consumers.
Strategies:
Localized Marketing: Develop marketing campaigns that resonate with local cultures and preferences.
Tiered Product Offerings: Offer different product tiers to cater to varying purchasing powers.
Education and Awareness: Educate rural consumers on the benefits of modern retail and digital services.
Cultural Influences
Indonesia’s diverse cultural landscape influences consumer behavior across regions. Brands must be culturally sensitive and tailor their marketing strategies accordingly.
Key Considerations:
Cultural Sensitivity: Understanding regional customs and preferences.
Localized Marketing: Adapting messaging and campaigns to resonate with local audiences.
Key Statistics:
Cultural Diversity: Indonesia has over 300 ethnic groups and 700 languages (Statistics Indonesia, 2023).
Cultural diversity requires brands to adopt a nuanced approach to marketing and product development.
Strategies:
Cultural Insights: Conduct in-depth research to gain insights into regional cultures and preferences.
Localized Content: Create content that reflects local traditions and values.
Inclusive Marketing: Develop inclusive marketing campaigns that celebrate cultural diversity.
Future Outlook
Predicted Trends for the Next 5-10 Years
As Indonesia continues to develop, several key trends are expected to shape the consumer market.
Key Predictions:
Digital Dominance: Continued growth in digital services and e-commerce.
Health and Sustainability: Increased focus on health, wellness, and sustainable consumption.
Technological Integration: Greater adoption of smart technologies and fintech solutions.
Key Statistics:
Digital Economy Growth: Expected to reach $146 billion by 2025 (Google, Temasek, Bain & Company, 2023).
Health and Wellness Market Growth: Expected to grow at a CAGR of 10% by 2025 (Allied Market Research, 2023).
Strategies for Brands to Stay Ahead
To succeed in Indonesia’s dynamic market, brands must stay agile and responsive to emerging trends.
Recommendations:
Continuous Market Research: Regularly update consumer insights to stay relevant.
Local Partnerships: Collaborate with local companies and influencers to build trust and credibility.
Innovation and Adaptation: Invest in innovation to meet evolving consumer needs and preferences.
Strategies:
Consumer-Centric Approach: Prioritize consumer needs and preferences in product development and marketing.
Agile Business Models: Adopt agile business models to quickly respond to market changes.
Sustainability Integration: Integrate sustainability into core business operations and communicate efforts transparently.
Indonesia’s consumer market is teeming with opportunities for brands that can navigate its complexities and leverage its growth potential. By understanding and adapting to key consumer trends, brands can position themselves for long-term success in this vibrant market. Engaging with local partners, prioritizing sustainability, and staying attuned to digital transformation will be crucial strategies for thriving in Indonesia’s ever-evolving landscape.
Imagine you’re on the brink of launching an app that promises to revolutionize how people manage their daily tasks. The team has poured months into development, coding, and design, pushing toward a product they believe will stand out in a crowded market. Your beta test plan is ready to roll out, aiming to capture a wide range of user experiences and make those final adjustments before the grand launch. In your plan, you’ve covered this crucial step where real users outside the company get their hands on the product for the first time, providing feedback on everything from usability to bug reports.
But have you considered the step before beta, the alpha testing phase?
It’s a stage often overlooked or rushed by many companies eager to push their product into the hands of users as quickly as possible. However, skipping thorough alpha testing is like setting sail in unknown waters without a map. Alpha testing, conducted in-house with a select group of internal testers, is your opportunity to catch critical issues before they reach your end users. It’s your controlled environment to experiment, tweak, and observe how the product performs, ensuring the foundations are solid before widening the audience to beta testers.
While beta testing offers invaluable insights into user experience and satisfaction, alpha testing focuses on the product’s core functionalities, stability, and overall performance under controlled conditions. This phase ensures the ship is seaworthy before inviting passengers for a beta test.
Both alpha and beta testing are important in the new product development lifecycle. Skipping or undervaluing either phase can risk the product’s integrity and the company’s reputation. By embracing both phases, brands can maximize feedback for product improvement, ensuring a smoother launch and a better chance at market success.
Whether you’re a seasoned product developer or at the helm of your first startup, understanding and implementing these phases effectively can differentiate between a product that merely launches and one that soars.
Understanding Alpha and Beta Testing
In the product development lifecycle, alpha and beta testing are critical in ensuring a product’s quality and market readiness. Despite their shared goal of improving the product through feedback and corrections, they differ significantly in their methods, objectives, and participants.
Below, we detail these differences and outline the objectives of each phase.
Alpha Testing
Beta Testing
Definition
Alpha testing is a type of acceptance testing conducted primarily by internal staff in a controlled environment. It is often one of the first times the software is tested for bugs, performance issues, and other defects.
Beta testing involves real users testing the product in a real-world environment. It follows alpha testing and aims to identify issues not previously caught.
Participants
Primarily internal employees, including developers and QA staff.
End users or real users who are not part of the organization developing the product.
Environment
Controlled, often within the development site.
Real-world user environments without the direct oversight of the development team.
Focus
Technical functionality, identifying bugs, performance issues, and major problems with the software.
Usability, user satisfaction, and feedback on how the product fits into the user’s daily routines or workflows.
Feedback Loop
Direct and immediate, often through internal communication channels.
Collected indirectly through surveys, forums, or direct feedback tools, and can take longer to integrate into development cycles.
Objectives of Each Phase
Alpha Testing Objectives:
Identifying bugs: The primary goal is to find and fix bugs not discovered during unit testing or initial development phases. This includes both minor and major bugs that could affect functionality.
Verifying functionality: Alpha testing ensures the product functions according to its design specifications. Testers verify every feature to make sure it works as intended.
Usability assessments: Although not as focused on the end user’s experience as beta testing, alpha testing still assesses the product’s usability to some extent, especially in basic user interaction and interface design.
Beta Testing Objectives:
Evaluating user satisfaction: The main focus is how real users perceive and interact with the product. This includes assessing user satisfaction, ease of use, and the overall user experience.
Understanding real-world usage: Beta testing provides insights into how the product fits into the user’s daily life, including use case scenarios that the development team may not have anticipated.
Gathering feedback from a broader audience: This phase collects feedback on a wider scale, identifying issues across diverse user environments and use cases. It is also valuable for gathering suggestions for future improvements or additional features.
The Importance of Alpha and Beta Testing in Product Development
Alpha and beta testing are not merely the final steps in the development process but critical components of a successful product strategy. These phases are essential for risk mitigation, refining the product based on user feedback, and validating the product in the actual market before a full-scale launch.
Risk Mitigation
Early Detection of Issues: One of the primary benefits of conducting thorough alpha and beta testing is the early identification of issues. This proactive approach allows development teams to address problems before they escalate into more significant concerns. For example, a bug that might seem minor during development could have catastrophic effects in a live environment, potentially leading to data loss, security vulnerabilities, or other critical failures.
Cost Savings: Fixing issues discovered during alpha testing is generally less expensive than those found in later stages, as changes can be made before the product is built on a larger scale or more deeply integrated with other systems. Similarly, addressing feedback during beta testing can prevent costly recalls or widespread customer dissatisfaction that could tarnish the brand’s reputation and lead to financial losses.
Reduces Risks: By identifying and addressing these issues early, companies can avoid the risks of releasing a faulty product, including legal liabilities, customer trust issues, and negative press. These testing phases act as a safety net, ensuring the product is as close to error-free as possible before reaching the end users.
User Feedback and Improvement
Refining the Product: User feedback is invaluable for refining the product to meet market needs better. During the beta testing phase, real users interact with the product in their environments, providing insights that internal tests might not uncover. This feedback can highlight usability issues, feature requests, or product aspects that users appreciate more, which might not have been initially obvious to the developers.
Iterative Improvement: Alpha and beta testing allow for an iterative approach to product development. Developers can make adjustments, add features, or remove unnecessary elements based on the feedback received. This process ensures the final product is functional and aligns with user expectations and preferences.
Enhances User Experience: Incorporating user feedback leads to a better user experience. A product that has been fine-tuned based on actual usage scenarios is more likely to satisfy customers, leading to higher adoption rates, positive reviews, and word-of-mouth recommendations.
Market Validation
Testing Market Readiness: Beta testing is an essential form of market validation. Companies can gauge its reception by allowing potential customers to use the product before the official launch and determine whether it meets the target audience’s needs.
Building Anticipation and Demand: Successful beta tests can generate buzz around the product. As beta testers share their experiences and spread the word about the product, it can build anticipation and demand in the market, creating a smoother and more successful launch.
Adjusting Marketing Strategies: Feedback from beta testing can inform product development and marketing strategies. Understanding how real users perceive the product and which features they value most can help tailor marketing messages to highlight its strengths and appeal directly to the target audience’s needs and desires.
Types of Beta Testing
Open Beta Testing
Open Beta Testing invites an unlimited crowd of users eager to test and provide feedback on your product or app. Anyone interested can simply sign up with the organization or download the app, like the Google Chrome Beta. This approach allows for a broad range of feedback, enhancing the product’s market readiness.
Closed Beta Testing
In contrast, Closed Beta Testing offers an exclusive experience, limiting access to a select group of users who receive specific invitations. This method ensures focused and detailed feedback from a targeted user base. An example is Google Tasks Mate, which, despite being publicly listed, requires an invite from Google for access and testing.
Technical Beta Testing
Technical Beta Testing is designed for the tech-savvy, often involving participants within the organization who deeply understand technology. The goal is identifying complex bugs that might elude less technical testers, providing the engineering team with high-quality insights. Participants in this testing phase are equipped to handle minor issues, focusing on uncovering significant, hidden bugs.
Focused Beta Testing
When a team seeks in-depth feedback on a particular feature, Focused Beta Testing comes into play. By releasing the product or feature to the market, the team can gather specific insights and user experiences directly related to the area of interest.
Marketing Beta Testing
The primary goal of Marketing Beta Testing is to generate buzz and capture the media’s attention. This strategy assesses the effectiveness of marketing channels and strategies, ensuring that the product meets user expectations and makes a significant impact upon release.
Planning and Implementing Effective Alpha Testing
Alpha testing is a critical phase in the development process, providing an early opportunity to assess the product’s functionality and stability. A well-planned and implemented alpha testing phase is essential to maximize its benefits. Here’s a guide to setting objectives, selecting participants, structuring the testing process, and analyzing results for effective alpha testing that significantly contributes to the product’s stability, performance, and overall quality.
Setting Objectives
Define clear, measurable goals: Define what you aim to achieve with alpha testing. Objectives can include identifying and fixing bugs, assessing the product’s stability under various conditions, and evaluating its performance. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART).
Prioritize key areas for testing: While it’s important to test the product as a whole, prioritizing key areas or features based on complexity, user interaction frequency, and criticality to the product’s overall functionality can help focus the testing efforts where they are most needed.
Establish success criteria: For each objective, establish clear success criteria. This could be a specific number of bugs to be identified and fixed, performance benchmarks to be met, or usability standards to achieve. Having clear criteria will help in evaluating the success of the alpha testing phase.
Selecting Participants
Choose a diverse group of internal testers: Selecting participants from various departments can provide various perspectives. Include members from development, quality assurance, product management, and even marketing or customer support. This diversity can help uncover different types of issues, from technical bugs to usability problems.
Include stakeholders with different skill levels: Ensure that the group of testers includes individuals with varying technical expertise, from advanced users who can push the product to its limits to less technical staff who can assess its intuitiveness and ease of use.
Ensure commitment and availability: Participants should be able and willing to dedicate sufficient time to testing. Make sure they understand the importance of their contribution to the product’s development and are committed to providing detailed feedback.
Structuring the Testing Process
Develop a detailed testing plan: Create a plan that outlines what to test, how to test it, and the expected outcomes. This plan should include detailed test cases or scenarios that cover a wide range of functions and possible user actions.
Set a realistic timeline: Allocate enough time for thorough testing, considering the product’s complexity and your testing team’s availability. Include time for analyzing feedback and making necessary adjustments.
Implement feedback mechanisms and issue tracking: Set up systems for testers to easily report issues, provide feedback, and suggest improvements. Use issue-tracking software to organize, prioritize, and track the progress of resolving reported problems.
Analyzing Results
Collect and consolidate feedback: Gather all feedback, bug reports, and performance data. Organize this information to make it accessible and actionable for the development team.
Analyze feedback for patterns and insights: Look for trends or common issues reported by multiple testers. Prioritize issues based on severity, frequency, and impact on the user experience.
Measure against objectives and success criteria: Evaluate the results of alpha testing against the predefined objectives and success criteria. This assessment will help determine whether additional rounds of testing are needed and guide the next steps in the development process.
Communicate findings and next steps: Share the results of alpha testing with the development team and other stakeholders. Highlight key findings, areas for improvement, and the planned actions to address these issues.
Case Study: How Slack’s Alpha Testing Program Launched New Features with User Insight
Slack, the Swedish-based communication and collaboration platform, is known for its sleek design and powerful features that enhance team collaboration. Slack’s strategic use of alpha testing to refine new features and enhancements before their broader release is central to this commitment to user-centricity and excellence in innovation.
Understanding the importance of real-user feedback in the development process, Slack established an alpha testing program that invited users. This program granted early access to the latest bells and whistles; it was an invitation to participate in shaping Slack’s future. By applying to join this exclusive group, users got a firsthand look at potential changes to both desktop and mobile apps, playing a critical role in the development cycle.
Utilizing tools like Intercom and UserVoice, Slack created a seamless channel for communication between its development team and alpha testers. This setup was crucial for gathering actionable insights and fostering community among its most engaged users.
Among the standout features tested through this program was “Threads,” a sophisticated addition that allowed users to reply to specific messages within a conversation, effectively creating sub-conversations. This feature aimed to tackle maintaining coherent dialogue threads in busy chat environments—a common pain point on team communication platforms.
Image credit: Slack
Another significant area of focus was a comprehensive redesign of Slack’s desktop app. The aim was to enhance navigation and organization, making it easier for users to find channels, direct messages, and shared files. Slack gathered valuable feedback on usability, design aesthetics, and overall functionality by testing these changes with alpha testers.
The results of alpha testing
The insights from Slack’s alpha testing program were instrumental in refining these features to meet user expectations better. The feedback on “Threads,” for example, helped Slack balance the feature’s complexity with its usability, ensuring it added value without overwhelming users.
Similarly, the desktop app redesign was fine-tuned to balance a fresh look and familiar usability, ensuring a seamless transition for users.
This meticulous approach to alpha testing shows Slack’s commitment to innovation driven by user feedback. It was not merely about adding new features but enhancing the overall user experience, ensuring that Slack remained a tool that teams loved to use.
Executing a Successful Beta Testing Campaign
Beta testing is a vital phase where real users outside the company test the product in real-world conditions. This stage is crucial for identifying issues overlooked during alpha testing, understanding user satisfaction, and gathering actionable feedback to refine the product before its public release. A well-executed beta testing campaign involves careful planning in recruitment, communication, and feedback management to improve your product’s final version significantly.
Recruitment of Beta Testers
Strategies for finding and selecting testers:
Leverage existing customer base: Reach out to your existing customers through email newsletters or social media channels. They are likely to be interested in participating, given their existing relationship with your brand.
Use social media and online communities: Post calls for beta testers on social media platforms and relevant online communities. Target groups or forums related to your product’s industry to find potential testers who are already interested in such products.
Offer incentives: Provide incentives such as free access to the final product, exclusive features, or branded merchandise to encourage participation.
Set selection criteria: Depending on your product, you may need testers from specific demographics, with certain technical skills, or with particular interests. Define these criteria clearly in your recruitment materials.
Ensure diversity: Aim for a diverse group of beta testers to get a wide range of feedback. Consider factors like age, gender, location, tech savviness, and professional background.
Communication and Feedback Collection
Here’s how to effectively communicate with beta testers:
Welcome packet: Send a welcome packet or email outlining the beta testing process, expectations, timelines, and how to give feedback. This helps set the stage for productive engagement.
Regular updates: Keep testers informed about what’s happening behind the scenes, such as updates on known issues being fixed or new features to test. Transparency fosters trust and keeps testers motivated.
Responsive support: Provide a clear channel for testers to ask questions or report urgent issues. Quick responses to queries or problems encourage continued participation and show that their feedback is valued.
Setting Up Channels for Feedback Collection:
Dedicated feedback tools: Use tools designed for collecting and organizing feedback, such as online surveys, feedback widgets on the product itself, or dedicated email addresses.
Structured surveys: Structured surveys can help collect targeted feedback for specific features or updates. Use open-ended questions to gather detailed insights.
Forums or discussion groups: Create a community space where testers can share their experiences, report bugs, or suggest improvements. This can also foster a sense of community among testers.
Managing and Implementing Feedback
Here’s a guide on managing the feedback process:
Organize and prioritize feedback: Use a system to categorize feedback by type (e.g., bug, feature request, usability issue) and priority. This organization is crucial for efficiently addressing the most critical issues first.
Act on feedback: Acknowledge receipt of feedback, especially for bug reports or major concerns. Keep testers updated on the status of their feedback, including any actions taken or planned.
Iterative testing and updates: Based on feedback, make necessary adjustments to the product and, if applicable, release updated versions to beta testers for further testing. This iterative process helps refine the product based on real user insights.
Implementing Changes Based on Beta Tester Input:
Collaborate with the development team: Work closely with your developers to implement changes based on feedback. Ensure a clear understanding of what needs to be addressed and why.
Review the impact of changes: After implementing feedback, review the impact of those changes with your beta testers. This can involve additional testing or surveys to ensure the changes have addressed the initial concerns positively.
Document learnings: Keep a record of feedback received, actions taken, and the outcomes. This documentation can be invaluable for future development cycles and a better understanding of your users.
Case Study: How Nike Fit Used Beta Testing
Imagine the frustration of ordering your favorite pair of sneakers online, only to find they don’t fit when they finally arrive. Nike recognized this common customer pain point and responded with an innovative solution: Nike Fit.
Image Courtesy: Gearmoose
This augmented reality feature within the Nike app uses the smartphone’s camera to scan the user’s feet and recommend the perfect shoe size for any Nike footwear.
Before rolling it out globally, Nike embarked on a comprehensive beta testing phase. The focus was not just on the technology’s accuracy but also on understanding how customers interacted with this novel feature.
The beta testing allowed Nike to refine the user interface and ensure the technology was accessible and user-friendly.
The result?
A significant enhancement in the online shopping experience, reducing the hassle of returns and exchanges and increasing customer satisfaction.
Case Study: Beta Testing Spotify’s Interactive Podcast Format
In 2020, Spotify sought to redefine podcasting with a new interactive format. Aimed at enhancing listener engagement, this innovative feature allowed users to interact directly with podcast hosts through polls and quizzes. This move wasn’t just about adding novelty; it was a strategic play to carve out a competitive edge against giants like Apple and Google Podcasts.
Image Credit: Spotify
The Beta Test
Spotify’s approach to rolling out this feature was both methodical and inclusive. By inviting a select group of podcast creators to participate in the beta testing phase, Spotify ensured the feedback loop was tight-knit and focused. Deeply embedded in the podcasting community and interested in the medium’s evolution, these creators were the perfect candidates to evaluate the new format’s potential and limitations.
The goal was clear: gather comprehensive feedback to refine the interactive elements and ensure they complemented the podcast listening experience without disrupting it.
The feedback was invaluable, highlighting the format’s strengths and areas needing improvement. It wasn’t just about fixing bugs or tweaking interfaces; it was about understanding how real users—listeners and creators—would engage with interactive content in a podcasting context.
The Launch and Beyond
A year after the beta test, Spotify was ready to launch its interactive podcast format. The feature was more than a new addition; it showed Spotify’s commitment to evolving the podcasting experience. Listeners could now engage with content on a deeper level, participating in the discourse rather than being mere consumers. This interactivity has been praised for transforming passive listening into an active, engaging experience.
The format also proved to be a boon for advertisers. The interactive elements opened new avenues for engaging with audiences, offering innovative ways to capture listener attention and gather real-time feedback. This added value for advertisers, who are always looking for more effective ways to engage with potential customers.
The success of Spotify’s interactive podcast format lies not just in its technological innovation but in its user-centric development approach. Today, the format continues to evolve, with Spotify regularly introducing new features to enhance interactivity and engagement.
Spotify’s interactive podcast format didn’t just aim to compete with existing platforms; it sought to elevate the podcasting experience for creators, listeners, and advertisers alike. Through careful planning, inclusive feedback processes, and a commitment to continuous improvement, Spotify has set a new standard in audio streaming.
Knowing When to Use Alpha vs. Beta Testing
Understanding the appropriate timing for alpha and beta testing within the product development lifecycle is crucial for leveraging these phases effectively.
These testing stages are integral to the development process, each serving distinct purposes and requiring different approaches. Below, we provide an overview of the typical stages in product development to contextualize alpha and beta testing timing, followed by guidance on when to utilize each.
When to transition between phases
Recognizing the right moment to transition from alpha to beta testing involves several factors. Key among these is achieving stability milestones where major bugs have been addressed and the product functions smoothly in controlled conditions.
Completing internal feedback cycles is also essential. Feedback from alpha testers should be systematically collected, analyzed, and implemented to improve the product.
The transition to beta testing should be considered when the product is deemed stable enough for external exposure and the team feels confident that it can handle broader user feedback without fundamental issues.
Best Practices for Maximizing Feedback
Maximizing the value of feedback during both alpha and beta testing phases is crucial for refining and enhancing the product before its market release.
Implementing best practices such as incentivizing participation, adopting iterative testing cycles, and leveraging technology can significantly improve the quality and quantity of feedback received. Here’s how to effectively engage with testers and utilize their feedback for product improvement.
Incentivizing Participation
Offer rewards: Incentives can motivate testers to participate more actively and provide detailed feedback. Rewards can range from free or discounted access to the final product exclusive access to features, or branded merchandise. The key is to offer something of value that acknowledges the time and effort testers put into the process.
Recognition and engagement: Beyond tangible rewards, recognizing testers’ contributions can be a powerful motivator. Featuring active testers in community highlights, offering them a certificate of participation, or even a simple thank you note can make testers feel valued and more likely to provide thorough and honest feedback.
Gamification: Introducing elements of gamification into the testing process, such as badges, leaderboards, and challenges, can make participation more engaging and encourage testers to explore the product more thoroughly.
Iterative Testing
Continuous improvement: Iterative testing involves repeating cycles, implementing feedback, and testing again. This cycle ensures that each round of feedback is acted upon, improving the product progressively with each iteration.
Adapt and evolve: Iterative testing allows the development team to adapt to changing user needs and technological advancements. By continuously refining the product based on tester feedback, the final version will better meet user expectations and stand up to market demands.
Engage testers over time: Keeping testers engaged throughout multiple iterations can provide continuous feedback from users who are increasingly familiar with the product. Their evolving perspectives can offer deeper insights into the user experience over time.
Leveraging Technology
Use specialized tools: Numerous tools and platforms are designed specifically for managing testing phases and collecting feedback efficiently. Platforms like TestFlight, UserTesting, or BetaList can streamline the distribution of beta versions and facilitate user feedback collection.
Feedback and issue tracking systems: Implementing a feedback and issue tracking system like Jira, Trello, or GitHub Issues helps organize and prioritize feedback. These tools can track the progress of addressing each issue, ensuring no feedback is overlooked.
Analytics and user behavior tools: Leveraging analytics tools such as Google Analytics, Mixpanel, or Hotjar can provide quantitative data on how testers use the product. Heatmaps, user recordings, and engagement metrics offer insights into user behavior, complementing the qualitative feedback collected through other means.
Final Thoughts
Alpha and beta testing are the foundation upon which successful products are built. When executed effectively, these testing phases are pivotal in transitioning from a good idea to a great product. They allow companies to delve deep into their products’ functionality, usability, and overall appeal, ensuring that every feature is polished, every bug is squashed, and every user’s voice is heard.
The path to market readiness and product excellence is paved with feedback. By embracing alpha and beta testing, brands can harness this feedback to refine their products, mitigate risks, and tailor their offerings to the precise needs of their target audience.
We’re Here to Help
As a global market research company operating in ten countries, we specialize in providing the insights and expertise necessary to conduct effective alpha and beta testing. Our services are designed to help you navigate the testing process, from participant recruitment to feedback analysis, ensuring your product is poised for success upon launch. Contact us to learn how we can assist you in your next product’s market entry and make it a breakthrough.
Stay ahead
Get regular insights
Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.
Helping brands uncover valuable insights
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive Arla Foods
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing Bridgestone
Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs Mitsubishi
Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director Wall Street Journal
Get In Touch
"(Required)" indicates required fields
We use cookies on our website to give you the most relevant experience. By clicking Accept, you consent to the use of all cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Senior Marketing Executive
Sales & Marketing
General Manager PR -Internal Communications & Government Affairs
Vital Strategies
Customer Intelligence Director