The influences on shoppers’ behavior are complex and vast. By exploring the path to purchase, and pinpointing the moments that have the greatest impact, we can uncover new opportunities for your brand.

By drawing on a range of methodologies, we provide rich insights about how your current and target customers shop the category across different channels. What products do they currently buy? What are the motivations that are driving these purchases? And what does the decision-making process look like?

By providing a detailed picture of the key influences on purchase behavior, as well as the barriers to conversion, we can help you maximize sales in-store and online.

The impact shopper research can have on your business:

Refine your packaging

Guided by a rich understanding of the motivations that drive purchase, we can help you improve your packaging so that it better resonates with target customers.

Increase the effectiveness of your point of sale materials

We’ll work with you to determine the role your in-store marketing plays, finding ways to maximize its impact.

Optimize your position in-store

By understanding how shoppers navigate the store, we can find the best place for your brand.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

In 2005, Nintendo was teetering on irrelevance in the UK. Once a dominant force, the gaming giant had been eclipsed by Sony’s PlayStation and Microsoft’s Xbox, holding a mere 5% market share in a space increasingly dominated by high-powered consoles and competitive gaming. Gaming had become synonymous with young, tech-savvy male audiences – a niche […]

Blog

The Marketing Teams of the Future.

The marketing department, as we know it, is obsolete. Generative AI develops millions of personalized ads in milliseconds. Consumers shape brand narratives in real-time. Predictive algorithms anticipate needs before customers even recognize them. The traditional marketing playbook isn’t just outdated; it’s collapsing. Legacy teams, built on rigid hierarchies and campaign cycles, are being outpaced by […]

Blog

Why Brand Loyalty is Turning Into Tribalism.

Brand loyalty is no longer about what you buy – it is about who you are. Consumers do not just choose brands; they pledge their allegiance. Jeep Wrangler owners – called Jeepers, Apple users, Patagonia advocates, and Nike loyalists are not just customers – they are tribes bonded by shared values, identity, and purpose. A […]

Blog

Fast Food Enters the Subscription Era as Brands Bet on Customer Loyalty.

In early 2022, Panera Bread introduced its Unlimited Sip Club, a subscription service granting customers unlimited self-serve beverages for a monthly fee. It was among the first major fast-food chains to test a subscription-based model, shifting from traditional loyalty programs to a strategy aimed at securing recurring revenue and increasing customer visits. Subscription models are […]

Trusted by