Product testing.

Optimize your products and services to set your brand up for success.

Developing or launching a new product or service is never easy. Competition is fierce; gaining market share from established players is tough. We help you understand your target audience’s priorities. Our product testing approach helps you stay ahead.

We believe that understanding consumer preferences and needs is paramount to developing a winning product or service. That’s why we work closely with brands throughout the entire product development process, providing valuable feedback and insights to help improve your offerings before they hit the market.

At Kadence, we specialize in providing comprehensive product testing services and research solutions. We understand the challenges brands face when introducing new products or services into the market. With our expertise and insights, we can help you navigate these challenges and maximize your chances of success.

Our approach combines advanced quantitative techniques with qualitative research to gain a deep understanding of your target audience. By utilizing state-of-the-art tools and methodologies, we can pinpoint the attributes that have the highest correlation with product appeal. This allows your research and development (R&D) team to focus their efforts on the most influential areas, ensuring that your product or service resonates with consumers.

Quantitative research forms the backbone of our product testing approach. Through surveys, questionnaires, and statistical analysis, we collect data from a representative sample of your target market. This data provides valuable insights into consumer preferences, purchase intent, and overall satisfaction. By analyzing the quantitative data, we can identify key trends and patterns that inform strategic decision-making.

However, we don’t stop there. To gain a deeper understanding of your product or service, we complement our quantitative research with qualitative methods. This involves conducting in-depth interviews, focus groups, and user testing sessions. These qualitative insights help us uncover nuanced consumer preferences, motivations, and pain points that are often missed in quantitative surveys alone. By combining both approaches, we can provide you with a holistic understanding of your target audience and valuable recommendations for improvement.

But understanding consumer preferences is just the first step. To truly stand out from the competition, your product or service needs to offer a unique and compelling user experience. That’s where our design team comes in. Our talented designers are experienced in creating visually appealing and user-friendly product designs. They can transform your ideas into captivating mock-ups that effectively communicate your vision to consumers.

We believe in the power of iteration and continuous improvement. That’s why we involve consumers throughout the design process. We gather feedback from potential customers on the mock-ups, allowing us to refine and iterate the designs based on their preferences and needs. This iterative approach ensures that your product or service is not only visually appealing but also meets the functional requirements and expectations of your target audience.

At Kadence, we are committed to delivering actionable insights and practical recommendations to help you develop successful products and services. Our product testing services provide you with a competitive edge by understanding what matters most to consumers and refining your offerings based on their needs and preferences.

So, whether you’re a startup looking to launch your first product or an established brand aiming to innovate and expand your product line, Kadence is here to support you. Our experienced team of researchers, analysts, and designers is dedicated to helping you unlock the full potential of your product or service. Contact us today to learn more about how our product testing research can benefit your business.

The impact product testing research can have on your business:

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Launch market-leading products

By putting consumers at the heart of product development, you can design products and services that outperform the competition.

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Improve your profit margin

By understanding which attributes correlate with product appeal, we can help you understand where to focus your investment, and which elements can be sacrificed without a detrimental impact on product performance.

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Forecast future demand

By working closely with your team and harnessing your internal data, we can model the expected demand for a new product.

The global boutique for data and insight.

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Sectors we serve

With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

  • Customer and Market Understanding
    We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
  • New Product Development Research
    We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
  • Brand and Advertising Research
    We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
  • Online and Offline Fieldwork Services
    As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
  • Insight Activation
    We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.


Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

  • Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
  • Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
  • Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.


What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

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