Market research recruitment.

Secure the right people to take part in your market research projects.

To remain relevant, organizations need to have a deep understanding of their current and target customers. But tracking these people down and encouraging them to take part in market research can be challenging.

Whether you’re looking for an engineer to take part in a telephone interview, or early adopters to join a focus group, we can recruit respondents for all manner of projects.

Our market research recruitment capabilities span both B2C and B2B audiences, with a particular focus on hunting down hard-to-reach respondents. From CMOs and CFOs to miners and machinery dealers, if you’re looking for a market research headhunter, you can trust us to deliver the respondents you need, helping you obtain rich insights that would otherwise go uncovered.

We think creatively about how to reach and incentivize people to take part in research, harnessing panels, desk research as well as telephone and digital methodologies. This means we’re able to meet tough quotas and timelines that other agencies might shy away from. What’s more, with our focus on finding engaged respondents, you’ll be able to obtain the rich and comprehensive data you need to inform your strategy development.

Effective market research relies heavily on engaging the right people who can provide valuable insights and contribute to the success of your projects. We provide expertly curated market research recruitment that offers a deep understanding of your consumers and market sector. Our recruitment strategy is built on having a thorough understanding of your brand’s objectives and market nuances. We ensure that respondents are not only representative of your target demographic but are also insightful, engaged, and articulate. With our proprietary database of diverse, high-quality respondents, we bring a broad range of perspectives to your research, allowing you to uncover emerging trends and gain actionable insights. Partnering with us means gaining a comprehensive, data-driven view of your market to drive informed, successful decisions.

We’re more than just a market research recruitment agency, we’re experts across every area of market research. This deep expertise enhances our ability to effectively recruit the right participants, ensuring you get the insights you need with precision and reliability.

The impact our market research recruitment services can have on your business:

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Get closer to customers

By giving you access to the right respondents, we’ll help you to understand more about your current and target customers and their needs and expectations.

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See the bigger picture

By hunting down industry experts, you’ll be able to understand the wider context and identify the trends to watch in your industry.

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Test and refine new ideas

Securing the involvement of your customers in research gives you the opportunity to test new products or campaigns to shape your future strategy.

The global market research agency for data and insight.

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

  • Customer and Market Understanding
    We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
  • New Product Development Research
    We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
  • Brand and Advertising Research
    We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
  • Online and Offline Fieldwork Services
    As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
  • Insight Activation
    We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.


Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

  • Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
  • Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
  • Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.


What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

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