In-depth interviews (IDI market research).
Engage with consumers and clients one-on-one to access detailed and nuanced insights.
By truly understanding your customers, you’re able to develop strategies that deliver on their needs.
Whether your focus is on B2B or B2C studies, our IDI research approach enables us to engage with individuals on a one-to-one basis, providing an intimate environment to uncover rich insights and explore customer needs, pain points, and perspectives within the context of your brand.
Perfect for both B2B and B2C studies, we conduct IDI market research that allows you to build a deep understanding of your customers and clients. By engaging people on a one-to-one basis, we’re able to uncover rich insights and explore customer needs, pain points and views within the context of your brand.
We can arrange and conduct in-depth interviews face-to-face, over a video call, or on the telephone. Absolutely vital to an effective IDI program is a carefully crafted discussion guide, tailored to specific audiences, and structured to deliver the deepest set of insights. Skilled interviewers also play a crucial role in the success of any IDI project. That’s why all Kadence IDIs are conducted by trained specialists in this field with the analytical skills to dig deep and uncover meaningful insights that your business can act upon.
To ensure the success of our IDI programs, we offer flexibility in conducting interviews. Whether it’s face-to-face, over a video call, or on the telephone, we adapt to the preferences and convenience of participants. Additionally, our expert team works closely with you to develop a carefully crafted discussion guide tailored to specific target audiences.
The role of skilled interviewers is paramount in achieving the objectives of any IDI project. At Kadence International, all our IDIs are conducted by trained specialists with the expertise and analytical skills to dig deep and uncover actionable insights. Our interviewers have a keen ability to facilitate open and honest conversations, ensuring that participants feel comfortable and willing to share their thoughts and experiences.
At Kadence International, we uncover profound customer insights, empower strategic decision-making, and drive business growth. Our tailored approach, experienced interviewers, and meticulous attention to detail guarantee you will receive the most valuable and actionable insights to impact your business success.
The impact IDI market research can have for your business:
Get closer to your customers
By directly engaging with your customers, you’re able to better understand and respond to their needs.
Build a detailed and nuanced view of how you can better meet market demands
By understanding the context that surrounds client and customer needs, you can optimize your offering to ensure it outperforms the competition.
Put your customers at the heart of your business strategy
The rich insights we uncover through IDI market research can be a powerful input to strategy development.
Our customers
View all case studies
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
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Can Chipotle Sell Mexican Food to Mexico?
A bold move into familiar territory – will it pay off? Chipotle’s announcement to open its first restaurant in the country, which inspired its menu, raises eyebrows and expectations. Partnering with Latin American restaurant operator Alsea, the US-based chain is entering a market where culinary authenticity isn’t a differentiator; it’s the starting point. For Chipotle, […]
Taste, Trust, or Trend? Decoding the Plant-Based Milk Movement.
In cafés from Stockholm to Singapore, something curious is happening to the humble latte. The milk has changed – but the meaning of what’s being poured has changed even more. Oat milk, once a fringe choice in vegan corners of Brooklyn and East London, now commands entire refrigerator shelves in mainstream supermarkets. In London alone, […]
Why Chocolate Sales Are Rising in a Health-Focused World.
Global demand for chocolate is rising, even as consumer concern over sugar, processed foods and wellness reaches new heights. Across the UK, the US, and key Asian markets, confectionery companies are reporting growth not just in premium segments, but also in functional and “better-for-you” formulations once considered niche. The shift reflects a broader recalibration of […]
Why Tech Buyers Are Saying ‘Not Yet.’
The global tech retail market is slowing. Consumers who once chased every new release are now holding off, thinking harder, and stretching upgrade cycles across devices – from phones to wearables to home tech. What’s changed isn’t just price sensitivity; it’s mindset. The old rhythm of new-for-new’s sake is being replaced by a more deliberate […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director