Expert interviews.
Engage with market experts to build a deeper understanding of the challenges your brand faces and how to respond.
To ensure your brand doesn’t get left behind, you need to understand how your market is evolving and growing, and what the key trends are.
We work with businesses to conduct expert interviews that allow you to engage with market leaders and industry experts one-on-one. Our team work closely with you to identify target interviewees who best meet your brief. We then set up and carry out the interviews quickly and efficiently.
By engaging experts across markets and sectors, we can build a rich understanding of the market and where it’s heading to help you future proof your business. Expert interviews also work well as in conjunction with other quantitative and qualitative approaches, allowing you to place data and insights in their rightful market context, ensuring that the business strategy we build together is fit for purpose.
Our team collaborates closely with you to identify the most relevant and influential interviewees who align with your research objectives.
Conducting expert interviews offers a distinct advantage in understanding the current market landscape and future trends. By tapping into the expertise of industry leaders, we can provide you with a comprehensive understanding of market dynamics, emerging technologies, competitive landscapes, and customer preferences. This holistic view enables you to make informed strategic decisions and future-proof your business against evolving market conditions.
Moreover, expert interviews complement quantitative and qualitative research approaches, creating a comprehensive picture of your target market. We ensure your business strategy is grounded in a real-world market context by integrating data and insights from various research methods. This holistic approach strengthens the validity and relevance of our recommendations, enabling you to develop robust strategies that are tailor-made for your industry.
Partner with us for expert interviews that deliver strategic insights, empower decision-making and fuel your business growth. Our dedication to excellence, rigorous methodology, and collaborative approach ensure you gain a competitive edge in today’s dynamic market landscape. Let us help you unlock the power of expert knowledge and drive your business toward success.
The impact expert interviews can have on your business:
Capitalize on market trends within your category
By drawing on the views of experts, we’re able to identify the trends your brand should be harnessing to drive growth.
Build a competitive edge
Through a better understanding of how your brand compares to others, we can help position your business for success.
Develop fit-for-purpose strategies
By combining these insights with other qualitative and quantitative techniques, we’ll work with you to turn understanding into an actionable strategy.
Our customers
View all case studies
Validating an internal brand proposition for SMU’s Post-Graduate Programme
A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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Hypothesizing new normals
As we cope with the fallout of a global pandemic sectors are being reshaped. We take a look at the worlds of automotive, food and beverage, education, media and retail finance, exploring the short-term changes and longer term trends to watch.
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The Definitive Guide to Concept Testing
Every marketer knows the stat: eighty percent of new products fail. Or ninety. Or ninety-five. The number changes depending on the study, but the narrative doesn’t—the majority of new ideas don’t make it. By anyone’s standards, those are brutal odds. For brands that want to innovate, compete, and stay relevant, it raises urgent questions: How […]
Southeast Asia’s Wallet Wars Are Shaping a New Consumer Economy.
Cash is disappearing from daily life across Southeast Asia. In 2019, nearly half of all transactions in Asia were made in cash. By 2027, that figure is expected to fall to just 14 percent, according to the Bank for International Settlements. Mobile wallets—once a convenience—are now overtaking physical currency as the region’s default mode of […]
Inside the Urban Shift Reshaping Consumer Demand.
In 2023, more people moved to Charlotte, North Carolina than to New York City. Once known primarily as a banking hub, Charlotte is now among the fastest-growing metropolitan areas in the United States, with its population increasing by over 15% in the past decade. Its rising appeal is part of a larger pattern: a quiet […]
How Millennial and Gen X Parents Are Shaping the Markets Targeting Their Children.
Marketers may position Generation Alpha as the next big consumer cohort, but the real power behind their spending lies firmly with their Millennial and Gen X parents. From the designer sneakers children wear to the AI-powered math apps they use, it is parents who dictate the purchases—and, by extension, the market trends. For these parents, […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director