Expert interviews.

Engage with market experts to build a deeper understanding of the challenges your brand faces and how to respond.

To ensure your brand doesn’t get left behind, you need to understand how your market is evolving and growing, and what the key trends are.

We work with businesses to conduct expert interviews that allow you to engage with market leaders and industry experts one-on-one. Our team work closely with you to identify target interviewees who best meet your brief. We then set up and carry out the interviews quickly and efficiently.

By engaging experts across markets and sectors, we can build a rich understanding of the market and where it’s heading to help you future proof your business. Expert interviews also work well as in conjunction with other quantitative and qualitative approaches, allowing you to place data and insights in their rightful market context, ensuring that the business strategy we build together is fit for purpose.

Our team collaborates closely with you to identify the most relevant and influential interviewees who align with your research objectives.

Conducting expert interviews offers a distinct advantage in understanding the current market landscape and future trends. By tapping into the expertise of industry leaders, we can provide you with a comprehensive understanding of market dynamics, emerging technologies, competitive landscapes, and customer preferences. This holistic view enables you to make informed strategic decisions and future-proof your business against evolving market conditions.

Moreover, expert interviews complement quantitative and qualitative research approaches, creating a comprehensive picture of your target market. We ensure your business strategy is grounded in a real-world market context by integrating data and insights from various research methods. This holistic approach strengthens the validity and relevance of our recommendations, enabling you to develop robust strategies that are tailor-made for your industry.

Partner with us for expert interviews that deliver strategic insights, empower decision-making and fuel your business growth. Our dedication to excellence, rigorous methodology, and collaborative approach ensure you gain a competitive edge in today’s dynamic market landscape. Let us help you unlock the power of expert knowledge and drive your business toward success.

The impact expert interviews can have on your business:

Capitalise on market trends within your category

By drawing on the views of experts, we’re able to identify the trends your brand should be harnessing to drive growth.

Build a competitive edge

Through a better understanding of how your brand compares to others, we can help position your business for success.

Develop fit-for-purpose strategies

By combining these insights with other qualitative and quantitative techniques, we’ll work with you to turn understanding into an actionable strategy.

Our Customers

View all case studies

Validating an internal brand proposition for SMU’s Post-Graduate Programme

A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.

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Developing comms to deliver behavioural change for Vital Strategies

A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.

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Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

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Free Report

Redefining Beauty: Trends Shaping the Industry

This report explores the evolving global trends in the beauty and cosmetics industry, covering the rise of genderless beauty, the influence of technology like AI and AR, and the shift toward sustainability. It also highlights new direct-to-consumer brands, the booming men’s grooming market, and how beauty is embracing diversity and inclusivity.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell