Education market research.

From EdTech platforms and universities to schools, publishers and education charities, we help you understand the students, parents and educators at the heart of learning. We turn that understanding into the products, campaigns and strategies that move your organization forward.

Education Banner Image

Who we work with

  • EdTech and e-learning platforms
  • Universities and higher education institutions
  • Schools (primary and secondary)
  • Educational publishers and content providers
  • Assessment and certification bodies
  • Education charities and not-for-profits
  • Government and education policy bodies

Education market research that reaches every audience

We've spent years getting under the skin of the education sector, across primary and secondary schooling, higher education, and professional and lifelong learning. Students, parents, teachers, academics and administrators don't fit in a box, and neither does our approach - we design studies that reach them, build genuine rapport, and do it ethically and safely, including with children and young people.

That's how we've helped education brands launch and refine EdTech products, understand enrollment and course-choice decisions, test learning content, measure brand and campaign performance, and size new market opportunities. Whatever the question, we connect the dots - turning student, parent and consumer insights into the elevated decisions that move your organization forward.

Why choose Kadence for your education market research?

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Reaching the audiences others can't

Students, parents, teachers, academics and decision makers worldwide, including the hard-to-reach. We're known for excelling when other agencies stumble.

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Ethical research with young people

Child-protection-led design and the right consents, handled with genuine care.

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Global reach, local understanding

With offices across the Americas, Europe and Asia-Pacific, we bring real on-the-ground insight to every market.

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From data to decisions

Clear, decision-ready recommendations that turn insight into action, not just data

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Traditional methods, modern tools

Qualitative, quantitative and advanced analytics under one roof, marrying proven approaches with the latest techniques.

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Specialists in how education decisions get made

Learners, parents, educators and budget-holders rarely want the same thing. We map the full decision-making picture across the education sector, so you understand not just what people think, but how the choice actually happens.

Tailored research approaches for education

  • Student and learner communities and panels
  • Teacher and educator research
  • Parent and family decision-journey studies
  • EdTech product, concept and usability testing
  • Curriculum and learning-content testing
  • Brand, advertising and campaign effectiveness
  • Market sizing and opportunity identification for new education products and markets
Our Results

Our mission is to raise the impact of research – and we're delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.

Senior Marketing Executive
Arla Foods

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions.  The impact of the work is still being felt now, several years later.

Customer Intelligence Director
Wall Street Journal

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

Performance Marketing Analytics Director
Treatwell

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Other sectors we serve

Our market research capabilities extend beyond education. With over 30 years of experience in market research, we have a wealth of expertise and in-depth knowledge across various sectors.

Whether you’re in retail, tech, healthcare, or food and beverage, Kadence applies the same level of dedication and insight to help you meet your unique objectives.

Education sectors we specialise in

Higher education

we run higher education market research for universities, business schools and providers worldwide, from proposition and course development to the international student recruitment journey, student experience, and brand and reputation. We understand how funding, rankings and cultural context shape decisions in each market.

Schools (primary and secondary)

We help schools, school groups and those selling into them understand teachers, school leaders, parents and pupils, always with child-protection-led design and the right consents.

EdTech and e-learning

Our EdTech market research supports products across the lifecycle: concept and usability testing, pricing, launch tracking and ongoing optimisation, drawing on insight from both learners and educators.

Educational publishing and content

We test learning content, formats and curricula with the people who use them, so your materials land with teachers and learners alike.

Certification and assessment

We research the providers, employers and learners behind qualifications and professional development, helping certification and assessment bodies stay relevant and trusted.

Our approach to education research

Education audiences are rarely straightforward to reach, and the decisions they make are high-stakes. We combine qualitative depth and quantitative scale, design studies around the realities of classrooms, campuses and households, and apply rigorous ethical standards whenever we work with children and young people. Through our global office network we run multi-market studies that account for how learning systems, funding and culture differ from one country to the next - bringing global reach with genuine local understanding.

What's shaping education research now

The education landscape is moving fast, from the role of AI in teaching and learning and shifting attitudes to AI across East and West to the rapid growth of international and Asian education markets. We help clients stay ahead of these shifts with insight that connects the dots between what is changing and what to do about it.

Advertising
Advertising
Agriculture
Agriculture
Animal Health
Animal health
Automotive
Automotive
Consumer Goods
Consumer goods
Ecommerce
Ecommerce
Financial Services
Financial services
Food and beverage
Food and beverage
Kids and youth
Kids and youth
Media
Media
Technology
Technology
Telecommunications
Telecommunications

FAQs

What is education market research?

Education market research is how you build a clear picture of the people and decisions that shape learning - students, parents, teachers, academics and administrators. It helps you understand their needs, behaviors and perceptions, so you can design better products, content, campaigns and strategy with confidence.

Why is market research important in the education sector?

Education decisions are high-stakes and involve multiple audiences with different priorities. Education sector research removes the guesswork from product development, enrolment and brand strategy, helping organizations invest in what genuinely works for learners and educators.

How do you carry out research with students and children safely?

We take a child-protection-led approach, with appropriate parental and guardian consent, age-suitable methods and trained researchers. All work follows relevant ethical and data-protection standards for research involving young people.

What types of education organizations do you work with?

We partner with EdTech platforms, universities, schools, publishers, certification bodies, education charities and government bodies - across primary and secondary schooling, higher education and lifelong learning.

Which research methods do you use for education clients?

We combine qualitative and quantitative methods, including communities and panels, in-depth interviews, surveys, product and content testing, and advanced analytics, chosen to fit the question and the audience.

Can you run education research internationally?

Yes. Through our global offices, we run multi-market education research, accounting for the way learning systems, funding and culture differ between countries.

Do you carry out higher education market research?

Yes. We run higher education market research for universities and other providers worldwide, from proposition and course development to enrolment journeys, student experience and brand positioning, with the cultural nuance that international student recruitment demands.

How do you research EdTech products?

Our EdTech market research supports products across the lifecycle. From concept and usability testing to launch tracking and ongoing optimization, we draw on insight from both learners and educators.

Please select the type of enquiry