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Southeast Asia has emerged as a global frontrunner in fintech adoption, setting the stage for a transformative shift in the region’s financial services.  The trend can be attributed to various factors, including a sizable, tech-savvy population, burgeoning e-commerce and digital payments ecosystems, widespread mobile internet connectivity, and proactive government support. These elements have propelled Southeast […]

Our latest market research study, The Green Brand, offers key insights into how eco-conscious adults view and respond to sustainability across major global regions. This research is a must-read for brands looking to tap into the growing interest in environmental responsibility. Who We Studied We focused on adults aged 18 and up in key areas: […]

Vietnam is experiencing the peak of its demographic dividend, boasting a sizable youthful population —the driving force behind its consumer class. McKinsey & Company forecasts an additional 36 million individuals joining the consuming class by 2030, signaling a surge in disposable income and purchasing power. Projections indicate that more than half of Vietnam’s population will […]

Thailand, a key player in the global automotive industry and the 10th largest auto manufacturing economy, is making significant strides in its electric vehicle (EV) sector.  Thailand’s EV market is expected to experience an annual growth rate (CAGR 2024-2028) of 5.06%, resulting in a projected market volume of US$1,344.0m by 2028. Based on a Reuters […]

Consider this: A recent study revealed that marketing leaders utilize only 58% of their available data when making decisions. This statistic highlights the abundance of data and underscores a critical conundrum – the gap between data collection and data utilization. In a world awash with information, the real challenge lies not in acquiring more data […]

Around the world, few cultural celebrations hold as much sway as the Chinese New Year. This time-honored festival, celebrated by billions around the globe, has transcended its origins as a traditional Chinese holiday to become an international phenomenon with far-reaching implications for businesses worldwide. As we look ahead to 2024, brands would be wise to […]

The streets of Milan during Fashion Week echo the vibrancy of an industry that never ceases to evolve. The fashion industry, constantly on the move, shapes and reshapes the way we perceive style, leaving an indelible mark with each new trend. It’s a world where the bold lead and the rest follow, where what was […]

Imagine the year 2030. As you walk down the aisles of your grocery store, a noticeable transformation unfolds before your eyes. Once laden with products bearing long lists of artificial ingredients, the shelves now boast an array of organic options. This change is more than a trend; it’s a testament to a global shift in […]

In our latest feature for the People in Research series at Kadence International, we’re thrilled to present an insightful conversation with Adhistya Febriani, Associate Research Director at our Indonesia office. Adhistya Febriani is the driving force behind many of Kadence International’s successes in Indonesia. Her journey in market research began in 2012 when she joined Kadence.  […]

Have you ever wondered why obtaining a bank loan isn’t as easy as shopping online? Or why selecting a health insurance policy isn’t as quick as booking a hotel? The modern consumer has higher expectations and is increasingly asking these questions. Brands that cater to these expectations stand to beat the competition and garner customer […]