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Luxury brands represent the pinnacle of quality, exclusivity, and prestige. They are often associated with high prices, limited availability, and a sense of sophistication that sets them apart from mainstream products. However, the perception of what constitutes a luxury brand is not static; it evolves influenced by cultural, economic, and societal changes. Understanding how and […]

We live in a world where our furry friends can enjoy all the luxuries and milestones that we do. Welcome to the era where Barkday Parties light up the lives of our canines with festive celebrations, and Doga (Dog Yoga) sessions offer a serene bonding experience for pets and their owners. It’s a time when […]

You might associate Japan more with tea ceremonies than coffee pots, but recent trends reveal a complex and evolving coffee culture that might surprise you. According to the comprehensive 2024 “Coffee Survey” conducted by our sister company, Cross Marketing Inc., which involved men and women aged 20 to 69 across all 47 prefectures, the dynamics […]

In recent years, Singapore has witnessed a notable paradox in financial behaviors. While credit card billings have declined, credit card and other unsecured debts continue to rise. According to recent studies, this trend is particularly pronounced among the younger generations, signaling a shift in their financial attitudes and practices. This juxtaposition of reduced spending alongside […]

Brands are constantly seeking innovative approaches to stand out from the crowd. One powerful tool that has gained significant traction is artificial intelligence. With its ability to analyze vast amounts of data, interpret consumer behavior, and automate processes, AI has become an invaluable asset for shaping and enhancing brand strategies. Whether streaming or brewing coffee, […]

Introduction Have you ever been in a meeting where you felt everyone was on the same page, only to discover later that each person had a completely different vision of the idea? This common issue stems from the fact that we all have unique mental images and interpretations. A powerful solution to this problem is […]

We live in a “post-factual” world, where facts often take a back seat to emotions and personal beliefs. Ralph Keyes introduced this concept, known as the “post-truth era,” highlighting how emotional appeal can overshadow factual accuracy. Social media and alternative news sources have accelerated this shift, making it a significant force in society today. This […]

Over the past decade, the research industry has undergone significant transformation. Traditionally, research was divided into two primary methodologies: qualitative and quantitative. Through focus groups and interviews, qualitative research focuses on understanding the underlying reasons, opinions, and motivations. On the other hand, quantitative research emphasizes statistical analysis and numerical data, often through surveys and structured […]

One of the most groundbreaking advancements in recent years is the advent of generative artificial intelligence. Generative AI refers to algorithms that can generate new content—such as text, images, and even videos—from scratch, based on the data they’ve been trained on. Unlike traditional AI, which analyzes data to make decisions or predictions, generative AI creates […]

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers have generally favorable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]