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An Introduction to Data Collection in Marketing Research

Data is at the heart of all research, and marketing research is no exception. It is the eyes and ears for a brand’s marketing initiatives. The data you gather — and its quality — will make a massive difference to how successful your research is, how accurate your findings are, and the impact on your […]

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Ethics in Market Research Data Collection: The Essential Guide

Data collection comes with a host of unique challenges, and one of the most significant considerations for researchers is the topic of ethics in market research. It is essential to think about the ethical implications of your market research — are you collecting data in the right way without infringing on other people’s right to […]

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The 5 Best Data Collection Tools for Market Research

Every market research report begins with data collection, and this stage of the process influences how everything else goes. If you collect high-quality data from relevant sources and use the proper channels, you’ll boost your chances of creating a clear, accurate, and valuable report. Data collection is at the heart of market research. If you […]

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Is There a Lack of Diversity in Market Research?

Many reputed brands have made costly and avoidable mistakes by not including diversity and inclusion in their product testing and market research. These mistakes usually lead to a backlash from customers and the media, eventually becoming a PR nightmare. So how can companies prevent this from happening? By ensuring their products and campaigns are diverse, […]

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A Guide to Diversity and Inclusion in Market Research

Your business likely serves customers across various demographics, income levels, and ethnic groups, and therefore, your research should reflect that. So, how do you ensure your market research is diverse and inclusive enough?  Many companies fail to achieve diversity in market research. They rely on an overly homogenous group of research participants, drawn from the […]

Pragya Parmita Singh Kadence
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Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Pragya Parmita Singh Position: Senior […]

Pooja Mehra
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Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Pooja Mehra Position: Senior Executive- Project […]

Cheryl Houng Kadence
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Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Cheryl Houng Position: Senior Insight Executive […]