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Blog February 17, 2021

Online market research: a comprehensive guide

As internet penetration has increased across the world, online market research has seen rapid growth. The COVID-19 pandemic acted as a catalyst for further adoption as restrictions on face-to-face contact meant that businesses had to embrace new research approaches. The result? Many companies experiencing the advantages of online research for the first time. What’s more, […]

Blog February 11, 2021

What is market entry strategy?

A market entry strategy is a way of maximizing your chances of success when moving into a new market. This article looks at some of the reasons to consider moving to a new market, the differences between domestic and international markets, and some of the strategies you can use.

Blog Glossary February 11, 2021

What is quantitative research?

Quantitative research is a crucial part of market research that relies on numerical data. This article explores quantitative research, why it’s important, and how to use it effectively.

Blog Glossary February 5, 2021

What is market entry?

This article provides a detailed explanation of what market entry is, as well as some of the challenges involved in market entry and how to succeed at it.

Blog Glossary February 5, 2021

What is market size and why is it important?

Market size is a an often discussed metric in the business world but what exactly is it? This article will explore the basics of market size and show you how to determine yours and differentiate it from some other concepts.