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Guide to Gen Z
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The Definitive Guide to Gen-Z

Generation Z or Zoomers is now the largest generation with more than 2.5 billion. These individuals, born between 1997 and 2009, represent about 30% of the total global population—and it's predicted that by 2025, Gen Z will make up about 27% of the workforce. Quickly entering the consuming class, Gen Z have a unique set of wants and needs from brands. The 50+ page guide looks at how Gen Z is different from previous generations.

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The Asian Consumer: 4 Key Trends for the Next Normal

Asia's consuming class is growing, and their tastes are evolving, affording companies interested in leveraging these changes into massive growth. This report is designed for companies looking to grow their presence in Asia. It is based on the analysis of local experts across Kadence International's eight Asian offices: China, India, Singapore, Thailand, Vietnam, Indonesia, the Philippines, and Japan. These countries each embody a unique national and cultural identity, including purchasing trends, consumer characteristics, and brand preferences. Here we examine what drives consumer interest and engagement in individual Asian countries and the region.

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Food and Beverage trends to watch in 2022 and beyond

Today, and perhaps in 2022 and beyond, what consumers are looking for from the food and beverage industry is very different to pre-pandemic times. New preferences and habits have formed, and so have the expectations within food and beverages. This report examines the trends that will shape the food and beverage industry in 2022 and beyond.

financial services
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Digital Payments and E-Wallet Usage and Behavior in Indonesia

2021 research by Kadence International reveals the perceptions and usage of common e-wallet providers across different Indonesian markets and regions. In recent years, there has been a shift in the acceptance of contactless transactions in Indonesia fueled by the government’s active support of e-payments. The pandemic accelerated this trend towards digital services as people practiced social distancing and moved online to meet their daily needs. Kadence International recently conducted an in depth online study of e-wallet users profiles, behaviors and preferences. Download and find out more about the key findings of our research!

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Speed Bumps on the road to change in 2022

The automotive industry has been ripe for disruption for years. The pandemic has been the seismic shift needed to influence consumer preferences and the manufacturers are ready to take advantage. To help brands navigate the shifts, we‘ve developed a new report exploring 6 key trends that will influence automotive purchases for 2022 and beyond.

Health and wellness front cover
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Health and wellness trends for 2021 and beyond

The global health and wellness industry is booming. Already a top priority for consumers before the pandemic, health and wellness have come into even sharper focus, with the industry undergoing significant transformation in response to Covid. Our report explores 4 trends brands need to watch in 2021 and beyond.