Computer Assisted Telephone Interviewing (CATI).
Optimize your strategy by building customer understanding.
To remain relevant, brands need to identify areas for improvement and act on these at speed.
We specialize in conducting Computer-Assisted Telephone Interviewing (CATI) studies that provide quick and insightful data collection. CATI studies offer a powerful means of understanding consumers’ perspectives on various aspects of your strategy, ranging from the customer experience to your communications approach. With short, focused surveys that can be conducted at scale, CATI studies enable efficient data gathering for informed decision-making.
We run CATI studies that allow to you gather insightful data – fast. As short, focused surveys that can be conducted at scale, CATI studies provide an effective way of understanding consumers’ views on every element of your strategy – from the customer experience right through to your communications strategy.
We pride ourselves on an agile approach to CATI. Through regular call monitoring we’re able to understand how consumers are responding in real time. This allows us to optimize the survey as we go and focus on the questions that are delivering most value, maximizing consumers’ time and your budget. In this way, we’re able to unearth insights quickly, helping you to adapt your strategy at speed so you can establish competitive advantage.
The speed and efficiency of CATI studies are critical in today’s fast-paced business world. Our expertise and streamlined processes help you gather data rapidly and gain actionable insights to inform your decision-making. By leveraging CATI studies, you can stay ahead of the competition, adapt to evolving market dynamics, and make data-driven choices that drive your business forward. Our team of skilled researchers and analysts are dedicated to delivering high-quality CATI studies that provide valuable insights and support your strategic goals.
The impact CATI studies can have on your business:
Enhance the customer experience
We help you get a quick read of customer satisfaction so you can optimize your strategy.
Determine the impact of your campaigns
Through CATI we can help you understand how your marketing campaigns are landing with consumers so you can enhance them accordingly.
Set the direction for future strategy
Using CATI we can test new hypotheses and understand consumer preferences to inform future strategy.
Our customers
View all case studies
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
How Nintendo Conquered the UK Market and Changed Gaming Forever.
In 2005, Nintendo was teetering on irrelevance in the UK. Once a dominant force, the gaming giant had been eclipsed by Sony’s PlayStation and Microsoft’s Xbox, holding a mere 5% market share in a space increasingly dominated by high-powered consoles and competitive gaming. Gaming had become synonymous with young, tech-savvy male audiences – a niche […]
The Marketing Teams of the Future.
The marketing department, as we know it, is obsolete. Generative AI develops millions of personalized ads in milliseconds. Consumers shape brand narratives in real-time. Predictive algorithms anticipate needs before customers even recognize them. The traditional marketing playbook isn’t just outdated; it’s collapsing. Legacy teams, built on rigid hierarchies and campaign cycles, are being outpaced by […]
Why Brand Loyalty is Turning Into Tribalism.
Brand loyalty is no longer about what you buy – it is about who you are. Consumers do not just choose brands; they pledge their allegiance. Jeep Wrangler owners – called Jeepers, Apple users, Patagonia advocates, and Nike loyalists are not just customers – they are tribes bonded by shared values, identity, and purpose. A […]
Fast Food Enters the Subscription Era as Brands Bet on Customer Loyalty.
In early 2022, Panera Bread introduced its Unlimited Sip Club, a subscription service granting customers unlimited self-serve beverages for a monthly fee. It was among the first major fast-food chains to test a subscription-based model, shifting from traditional loyalty programs to a strategy aimed at securing recurring revenue and increasing customer visits. Subscription models are […]
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Sales & Marketing
Vital Strategies
Customer Intelligence Director