Shopper research.
Maximizing conversion in-store and online.
The influences on shoppers’ behavior are complex and vast. By exploring the path to purchase, and pinpointing the moments that have the greatest impact, we can uncover new opportunities for your brand.
By drawing on a range of methodologies, we provide rich insights about how your current and target customers shop the category across different channels. What products do they currently buy? What are the motivations that are driving these purchases? And what does the decision-making process look like?
By providing a detailed picture of the key influences on purchase behavior, as well as the barriers to conversion, we can help you maximize sales in-store and online.
The impact shopper research can have on your business:
Refine your packaging
Guided by a rich understanding of the motivations that drive purchase, we can help you improve your packaging so that it better resonates with target customers.
Increase the effectiveness of your point of sale materials
We’ll work with you to determine the role your in-store marketing plays, finding ways to maximize its impact.
Optimize your position in-store
By understanding how shoppers navigate the store, we can find the best place for your brand.
Our customers
View all case studies
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Harnessing augmented reality to power innovation in pack testing for Asahi
We ran an industry-leading pilot to test the role of augmented reality in research and its applications to pack testing.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
What Shein and Temu Reveal About Retail’s Future.
Forever 21 is closing its doors – again. Once the crown jewel of American mall culture, the fast-fashion giant is filing for bankruptcy for the second time in under five years. As shuttered storefronts stretch across the US, its downfall has become more than a brand misstep – a sign that the old fast-fashion model […]
The Smart Play for Marketers Who Want Results with Email and SMS.
On a rainy Thursday in Jakarta, over 8,000 Sociolla customers received a flash SMS alert offering 20% off select skincare products. By 12:10 p.m., web traffic had tripled. Less than 24 hours later, a follow-up email landed in their inboxes – cleanly designed, product-focused, and personalized with recommendations based on browsing history. The conversion spike […]
Is the Future of Streaming Only for Those Who Can Pay More?
Streaming once promised a cheaper, simpler alternative to bloated cable packages. That era is ending. The subscriber land grab is over, and platforms are pivoting hard toward profitability – raising prices, pushing ad tiers, and upselling premium features that quietly pressure viewers to spend more. Netflix, once the champion of disruption, now nudges users toward […]
How The White Lotus Turned the Four Seasons into a Pop Culture Travel Icon.
A TV show about dysfunctional elites on vacation has done more for Four Seasons’ bottom line than any ad campaign could. Since The White Lotus aired, bookings at the luxury hotel’s Maui, Sicily, and Thailand properties have surged, with high-end suites seeing record demand. The show didn’t just showcase opulence – it turned its filming […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director