Opportunity identification.
Find new opportunities in your category to inspire product development.
To remain relevant, brands need to be able to launch new products with confidence. We work with businesses to help them find gaps in the market upon which successful products can be built.
It’s crucial that the opportunity identification process is carefully executed to maximize the chances of a successful product launch. We’ll work with you to design a bespoke approach based on your unique challenges. This could involve:
- Workshop sessions with end-consumers. This helps to build a rich understanding of consumer interactions with the product category including patterns of behavior, product usage and perceived deficiencies with the current offerings.
- Usage and attitudes studies. Large-scale quantitative studies allow us to explore the category as whole, identifying consumer needs that you can meet through product development.
- Expert interviews with thought leaders in your industry. These deliver a future-focused perspective, pinpointing potential areas of growth in the sector, opportunities and whitespace.
Building on this foundation of knowledge, we can run co-creation workshops with consumers to capture and refine embryonic product ideas that relate to the white spaces identified.
We also run workshops for your internal stakeholders, designed to help you harness new opportunities and ideas and move forward in the NPD process. We’ll share key insights and work with you to identify the product ideas to be taken forward for further development and testing. Typically, our in-house creative team will also attend this session, allowing them to gather the information required to visualize the ideas for the next phase of NPD research: concept testing.
The impact opportunity identification research can have on your business:
Find whitespace
Understand where the market is heading to find new opportunities for your brand.
Identify consumer needs that you can capitalize on
We give you an unfiltered, objective understanding of consumers needs in the category, allowing you to better meet what your customers are looking for through your new product development.
Develop winning products
As an agency with rich expertise across the NPD cycle, we can help you set your product launch up for success.
Our customers
View all case studies
Discovering future growth opportunities for Treatwell
An extensive program of research has helped Treatwell deepen its valued B2B relationships and shape its strategy around their needs.
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.
Download the guide now
Japan’s Second-Hand Market Redefines Retail and Sustainability.
The second-hand goods market in Japan has seen extraordinary growth over the past decade, more than doubling in value since 2010. This surge reflects a shift in consumer behavior toward more sustainable and economical choices, driven by the rising popularity of second-hand goods platforms and a cultural focus on quality and reuse. Our sister company, […]
The Psychology of FOMO and How Brands Use It.
A pair of limited-edition sneakers sells out in seconds. A countdown timer warns shoppers to buy now—or miss out. An influencer teases an exclusive event, restricted to a select few. Despite a surplus of consumer choices, brands are making products deliberately harder to buy. Scarcity, urgency, and FOMO—the fear of missing out—have become core strategies […]
Fast Food Gets Personal as Consumers Demand More Choice.
When Miguel and Mikayla Reyes launched Quesadilla Gorilla in Visalia, California, they weren’t just selling quesadillas – they were tapping into a growing demand for customization. By letting customers build their meals with fresh ingredients and signature salsas, they transformed a small local shop into a rapidly expanding chain. Fast food chains are no longer […]
Why Climate-Resilient Crops Face Global Hurdles.
A billion people depend on India’s wheat harvests. What happens when the heat rises too fast for crops to survive? Export bans. Soaring grain prices. A scramble for alternatives. Across Asia and beyond, food systems are under strain as extreme weather makes staple crops increasingly unpredictable. In response, scientists in China have developed drought-resistant rice […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director