Market entry research.
Break into lucrative new markets.
Entering a new market is high risk but high reward. Market research is fundamental to de-risking the process and designing a market entry strategy that will set your business up for success.
We work with organizations to conduct market entry research so they can understand the potential for their business in new markets. With offices spanning many of the high growth markets in Asia, as well as the US and Europe, we’re perfectly positioned to help businesses grappling with this challenge as we can bring our rich local market knowledge and cultural understanding to bear.
By combining primary and secondary data, we’ll determine the size and shape of the market and the growth potential for your business, allowing you to make an informed decision about market entry. And by bringing you closer to your target customers, we’ll help you understand how best to localize your product, pricing and promotion strategy to ensure your business thrives in a new market.
The impact our market entry research can have on your business:
Realize new opportunities
Our research doesn’t just explore the state of the market, it identifies the areas your business can capitalize on.
Understand the competitive landscape
We’ll help you understand the players you’ll be up against, and how to steal market share.
Get closer to customers
By building a rich understanding of your target customers in a new market, you can shape your strategy around their needs.
Our customers
View all case studies
Discovering future growth opportunities for Treatwell
An extensive program of research has helped Treatwell deepen its valued B2B relationships and shape its strategy around their needs.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
What the Grocery Aisle Tells Us About the Global Economy.
The fastest way to read the economy might be through a grocery receipt. In the United States, a staple as simple as frozen pizza has become a financial strategy, signaling how households manage cost, comfort, and consistency. And the US isn’t alone. Across markets, pantry staples are doubling as economic sensors. In the UK, a […]
Industrial Tech Firms Feel the Heat as ESG Transparency Goes Mainstream.
Blueprints and performance specs no longer tell the full story. With buyers and stakeholders demanding greater transparency, industrial tech firms are under increasing pressure to disclose more than just technical capabilities. Procurement teams across sectors are asking deeper questions – about carbon emissions, labor conditions, and lifecycle impact. European disclosure mandates and US reporting proposals […]
Luxury Retail Faces Reckoning as Gen Z Embraces Thrift.
Luxury retail is hitting a generational speed bump. Once buoyed by the spending power of older millennials and Gen X, high-end fashion and beauty brands are now facing a slowdown, with Gen Z opting out of traditional luxury splurges. Most recently, global markets from Paris to Shanghai have reported sluggish sales, prompting concerns across the […]
Why AI Will Not Replace Human Researchers (Yet).
AI is transforming market research at breakneck speed. It can analyze vast datasets in seconds, extract sentiment from global conversations, and generate predictive insights that shape business decisions. The efficiency is undeniable. But AI alone is not enough. Despite its advancements, AI will not replace human researchers. It operates within the confines of its training […]
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director