Entering a new market is high risk but high reward. Market research is fundamental to de-risking the process and designing a market entry strategy that will set your business up for success.

We work with organizations to conduct market entry research so they can understand the potential for their business in new markets. With offices spanning many of the high growth markets in Asia, as well as the US and Europe, we’re perfectly positioned to help businesses grappling with this challenge as we can bring our rich local market knowledge and cultural understanding to bear.

By combining primary and secondary data, we’ll determine the size and shape of the market and the growth potential for your business, allowing you to make an informed decision about market entry. And by bringing you closer to your target customers, we’ll help you understand how best to localize your product, pricing and promotion strategy to ensure your business thrives in a new market.

The impact our market entry research can have on your business:

Realize new opportunities

Our research doesn’t just explore the state of the market, it identifies the areas your business can capitalize on.

Understand the competitive landscape

We’ll help you understand the players you’ll be up against, and how to steal market share.

Get closer to customers

By building a rich understanding of your target customers in a new market, you can shape your strategy around their needs.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Southeast Asia’s Wallet Wars Are Shaping a New Consumer Economy.

Cash is disappearing from daily life across Southeast Asia. In 2019, nearly half of all transactions in Asia were made in cash. By 2027, that figure is expected to fall to just 14 percent, according to the Bank for International Settlements. Mobile wallets—once a convenience—are now overtaking physical currency as the region’s default mode of […]

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Inside the Urban Shift Reshaping Consumer Demand.

In 2023, more people moved to Charlotte, North Carolina than to New York City. Once known primarily as a banking hub, Charlotte is now among the fastest-growing metropolitan areas in the United States, with its population increasing by over 15% in the past decade. Its rising appeal is part of a larger pattern: a quiet […]

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Thailand’s Digital Wallet Test Is Reshaping How People Pay.

Thailand is embarking on a bold economic initiative that intertwines fiscal stimulus with digital innovation. The government has launched a digital wallet scheme, providing eligible citizens a one-time payment of ฿10,000 (approximately USD 275). This initiative aims to invigorate local economies and accelerate the nation’s transition to a cashless society. The program is being rolled […]

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