Focus group market research.
Delve deeper to truly understand your consumer segments and find new ways to meet their needs.
Understanding customers across different target segments or slices of the population is crucial for any business. Focus groups are a powerful tool for building a rich understanding so you can place customers at the heart of your strategy.
We work with businesses to run focus groups that help them get closer to their current and target customers. By tapping into the power of group dynamics, we’re able to uncover rich insights around attitudes and behaviors, and explore underlying motivations, need states and perceptions.
We know that effective moderation is key to the success of any focus group. That’s why each and every one of our focus groups are run by experienced moderators with the energy and cultural understanding needed to unlock powerful, new insights for your business. Our moderators think carefully about how to structure each group, using a range of qualitative insights to elicit nuanced and creative insights. What’s more, we’re skilled at fostering the right group dynamic to encourage respondents to bounce ideas off each other, helping generate fresh ideas that could provide direction for campaigns, creative or new concepts.
The impact focus groups can have on your business:
Better target your customer segments
By uncovering attitudes and patterns of behaviors at a segment level, we’re able to help you deepen your understanding and identify opportunities for your business.
Create positioning messages that resonate across segments
Understanding target segments across profiles means that you can test messages or positioning to ensure it resonates across the board.
Inspire creative development
Harness group perceptions and responses to different advertisement ideas to sharpen your creative development.
Our customers
View all case studies
Validating an internal brand proposition for SMU’s Post-Graduate Programme
A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
While we span the globe, we're all about one-to-one connections.
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Can Chipotle Sell Mexican Food to Mexico?
A bold move into familiar territory – will it pay off? Chipotle’s announcement to open its first restaurant in the country, which inspired its menu, raises eyebrows and expectations. Partnering with Latin American restaurant operator Alsea, the US-based chain is entering a market where culinary authenticity isn’t a differentiator; it’s the starting point. For Chipotle, […]
Taste, Trust, or Trend? Decoding the Plant-Based Milk Movement.
In cafés from Stockholm to Singapore, something curious is happening to the humble latte. The milk has changed – but the meaning of what’s being poured has changed even more. Oat milk, once a fringe choice in vegan corners of Brooklyn and East London, now commands entire refrigerator shelves in mainstream supermarkets. In London alone, […]
Why Chocolate Sales Are Rising in a Health-Focused World.
Global demand for chocolate is rising, even as consumer concern over sugar, processed foods and wellness reaches new heights. Across the UK, the US, and key Asian markets, confectionery companies are reporting growth not just in premium segments, but also in functional and “better-for-you” formulations once considered niche. The shift reflects a broader recalibration of […]
Why Tech Buyers Are Saying ‘Not Yet.’
The global tech retail market is slowing. Consumers who once chased every new release are now holding off, thinking harder, and stretching upgrade cycles across devices – from phones to wearables to home tech. What’s changed isn’t just price sensitivity; it’s mindset. The old rhythm of new-for-new’s sake is being replaced by a more deliberate […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director