Focus group market research.
Delve deeper to truly understand your consumer segments and find new ways to meet their needs.
Understanding customers across different target segments or slices of the population is crucial for any business. Focus groups are a powerful tool for building a rich understanding so you can place customers at the heart of your strategy.
We work with businesses to run focus groups that help them get closer to their current and target customers. By tapping into the power of group dynamics, we’re able to uncover rich insights around attitudes and behaviors, and explore underlying motivations, need states and perceptions.
We know that effective moderation is key to the success of any focus group. That’s why each and every one of our focus groups are run by experienced moderators with the energy and cultural understanding needed to unlock powerful, new insights for your business. Our moderators think carefully about how to structure each group, using a range of qualitative insights to elicit nuanced and creative insights. What’s more, we’re skilled at fostering the right group dynamic to encourage respondents to bounce ideas off each other, helping generate fresh ideas that could provide direction for campaigns, creative or new concepts.
The impact focus groups can have on your business:
Better target your customer segments
By uncovering attitudes and patterns of behaviors at a segment level, we’re able to help you deepen your understanding and identify opportunities for your business.
Create positioning messages that resonate across segments
Understanding target segments across profiles means that you can test messages or positioning to ensure it resonates across the board.
Inspire creative development
Harness group perceptions and responses to different advertisement ideas to sharpen your creative development.
Our customers
View all case studies
Validating an internal brand proposition for SMU’s Post-Graduate Programme
A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
While we span the globe, we're all about one-to-one connections.
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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Everything you need to know about focus groups.
Focus groups are a market research method where a small, diverse group of participants are brought together to discuss a specific topic or product. Focus groups gather qualitative data and gain insights into consumer attitudes, opinions, and behaviors. Focus groups are also known by other terms such as “group interview” or “group discussion,” and they […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
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Bridgestone
Sales & MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
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Bloomberg
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Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
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Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director