Life at Kadence Singapore: Where Innovation Meets Insight.

Kadence Singapore is a passionate team shaping the future of insights through innovation and collaboration.

What It’s Like to Work Here

Our Singapore office is a place where a fast-paced environment meets a collaborative and flexible workspace, fostering creativity and innovation.

Here, you’ll find work-from-home options, continuous learning opportunities, team outings, and wellness initiatives, ensuring that every Kaddie has the tools, support, and inspiration to thrive both professionally and personally.

Explore Life at Kadence Singapore

Why You'll Love It

Key Benefit 1

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Key Point

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Key Point 2

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Key Point 3

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Career Growth & Professional Development

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Training & mentorship programs

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Kadence University & learning resources

At Kadence, we believe that taking time to rest, recharge, and focus on personal well-being is essential for productivity and happiness. That’s why we offer a generous paid time off policy, allowing you to take the breaks you need—whether for a vacation, personal time, or simply to unwind.

Our flexible time-off approach ensures that you can plan your days off in a way that suits your lifestyle. Whether you need a long weekend, a wellness day, or an extended break, we support a healthy work-life balance that keeps you energized and motivated.

Clear career progression paths

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Work-Life Balance & Flexibility

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Hybrid/remote options (varies by region)

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Flexible schedules & time-off policies

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Wellness programs & mental health initiatives

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Region-Specific Perks & Benefits

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Healthcare, parental leave, and retirement plans

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Bonuses, incentives, and country-specific perks

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Team events, cultural activities, and office amenities

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Office Culture & Global Collaboration

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How teams collaborate across different countries

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Personalized office introductions to give candidates a sense of community

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Global Brand & Impact

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Healthcare, parental leave, and retirement plans

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Bonuses, incentives, and country-specific perks

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Meet Our Senior Team

Cindi-collette

Cindi Collett

Specialist sectors B2B, B2C: CPG, Retail, Financial Services, and Healthcare Current location UK

Cindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.

Rupert Sinclair

Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B Current location UK
Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights.

Bianca Abulafia

Specialist sectors Automotive, Media, Kids Current location UK

Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behavior. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.

Amy-Lo

Amy Lo

Current location UK

Amy has worked at Kadence for over ten years, joining the global market research agency after starting her career in larger research agencies. She is passionate about delivering insights worth sharing—insights that make our clients proud to circulate within their businesses. Amy enjoys exploring innovative techniques and processes to maximize quality and efficiency as a mixed methods researcher.

Our Culture

Curious
Curious.

A question unanswered is our favorite type of question. We relentlessly pursue answers to uncover hidden gems of knowledge. We help brands discover answers to the who, what, when, where, and why so they can make game-changing decisions.

Dependable
Dependable.

Trust between our agency and our brand partners is at the very core of everything we do. We are reliable and true to our word. If we make a promise, we will move mountains to deliver.

Agile
Agile.

We are adaptive and responsive to your changing research needs. We understand no research project is ever linear, consumer behaviors are constantly in flux, and your business needs often change. We are flexible to your changing needs.

Genuine
Genuine.

We communicate and connect on a genuine level. With a true appreciation and understanding of your wants and needs, we strive to form trustworthy and reliable relationships with our clients and the brands we help. We want you to be successful and reach your goals, and you will feel it with every interaction between our company and yours.

Futurists
Futurists.

We see patterns that help uncover future predictions in behaviors and results. We are always seeking to understand “what’s next” for you and your brand, and the best path forward to achieve your vision of success.

Life at Kadence: Team, Culture & Adventures

At Kadence, we’re more than just colleagues—we’re a community. Our culture is built on collaboration, inclusivity, and a shared passion for innovation. Whether it’s working on exciting projects, celebrating milestones, or embarking on team adventures, we create an environment where everyone feels valued and inspired.

Kadence India

Join Us at Kadence Singapore

If you’re looking for a career where your ideas matter and your work makes an impact, Kadence Singapore is the place for you. Explore our opportunities and take the next step in your career today.

Work With Us

Your Next Chapter Starts Here

Whether you’re looking for your first role or the next step in your career, Kadence is where curiosity meets opportunity. Join us and be part of a team that’s redefining research.

See all vacancies

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Ev-Market
Blog

How Chinese Automakers are Taking the Thai Automotive Market by Storm.

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers have generally favorable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

Gen-z-in-china
Blog

Gen Z consumers in China in 2024.

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Ev-Market
Blog

How Chinese Automakers are Taking the Thai Automotive Market by Storm.

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers have generally favorable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

Gen-z-in-china
Blog

Gen Z consumers in China in 2024.

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Ev-Market
Blog

How Chinese Automakers are Taking the Thai Automotive Market by Storm.

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers have generally favorable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

Gen-z-in-china
Blog

Gen Z consumers in China in 2024.

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Ev-Market
Blog

How Chinese Automakers are Taking the Thai Automotive Market by Storm.

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers have generally favorable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

Gen-z-in-china
Blog

Gen Z consumers in China in 2024.

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Ev-Market
Blog

How Chinese Automakers are Taking the Thai Automotive Market by Storm.

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers have generally favorable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

Gen-z-in-china
Blog

Gen Z consumers in China in 2024.

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023
Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Ev-Market
Blog

How Chinese Automakers are Taking the Thai Automotive Market by Storm.

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers have generally favorable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

Gen-z-in-china
Blog

Gen Z consumers in China in 2024.

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Ev-Market
Blog

How Chinese Automakers are Taking the Thai Automotive Market by Storm.

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers have generally favorable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

Gen-z-in-china
Blog

Gen Z consumers in China in 2024.

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

We are regarded as one of the best market research agencies in the UK, with clients coming to us with their toughest business challenges.

Clients value our consultative approach and ability to turn insights into action.

Most recently, we’ve supported organizations to answer questions such as:

  • Will our new sustainable solution be a hit with consumers?
  • Is there a market for our innovative new drink?
  • How do we expand our presence in Europe? Where are the best opportunities for our business?
  • What are the big challenges keeping CMOS awake at night?
  • Which packaging concept should we launch?
  • Is there scope to extend our brand into a new category?

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China

FAQs

Do you specialize in qualitative or quantitative research?

We’re experts in both. We pride ourselves on being dualists. This means that everyone is our team is experienced in both qualitative and quantitative methodologies and regular works across the two disciplines. This has distinct benefits for our clients. By operating as one core team, we can ensure that no insights are lost between different phases of the research.

How do you help clients leverage research to turn insight into action?

We are passionate about raising the impact of market research in organizations and work closely with our clients to achieve this. When we’re designing projects, we focus on creating opportunities for you to engage your team in the research up front, such as stakeholder interviews or hypothesis sessions. This is also an emphasis on this once fieldwork has finished. Thanks to our own in-house design team, we can create stand-out deliverables that bring findings to life for your business. We can also run workshops designed to align your team around the insights and build a strategy to capitalize on them. We’re specialists in doing this and have even written a book on this topic!

How do you approach international projects?

We conduct market research in the UK and beyond, helping our clients to develop strategies to succeed in multiple markets. We regularly work with clients to help them understand consumers in the UK alongside their counterparts in European markets, the US and Asia drawing on our network of global offices across these continents. This allows us to tap into rich cultural understanding of your core growth markets to shape the research design and inform our analysis.  

Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Ev-Market
Blog

How Chinese Automakers are Taking the Thai Automotive Market by Storm.

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers have generally favorable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

Gen-z-in-china
Blog

Gen Z consumers in China in 2024.

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Discover why the top global brands trust Kadence

Trusted by

Our China office

Kadence International is a leading market research agency in China, trusted by local brands and multinationals looking to succeed into the Chinese market.

From our base in Shanghai, we’re able to conduct market research in China that spans the length and breadth of the country.

We work with brands on full service market research projects, helping them build customer understanding and design winning products, services and marketing strategies. We’re also able to partner with organizations as a fieldwork partner, helping them to reach respondents right across China.

We are consistently recognized as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

MRS Young Researcher of the Year

Finalist

— MRS, 2023

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China

Kouei has worked in the market research industry for over 20 years. Originally from Japan, he has spent the past 14 years in China and is bilingual in Japanese and Chinese. His expertise lies in helping brands understand how to cater to the needs of Chinese consumers so they can succeed in this lucrative market.

Steven Zhou

Steven Zhou

Specialist sectors Automotive, Media, FMCG, Healthcare, Technology, Financial Services, Food & Beverage Current location China

Steven has almost two decades’ experience conducting market research in China, having worked at global, as well as top tier Chinese market research agencies. Steven’s passion is qualitative moderation, drawing on his expertise to help organizations build a rich understanding of their customers.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Kadence China
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Ev-Market
Blog

How Chinese Automakers are Taking the Thai Automotive Market by Storm.

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers have generally favorable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

Gen-z-in-china
Blog

Gen Z consumers in China in 2024.

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Kadence International Market Research Agency of the Year Singapore