Discover why the top global brands trust Kadence
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Our USA offices
Kadence International is a leading market research company in the USA. We partner with brands on full-service market research projects, helping to crack complex business problems through rich insight. We can also work with companies as a fieldwork partner, helping to reach the right respondents and execute fieldwork.
We have offices in New York and the Silicon Valley. From these bases, we can conduct research across the United States, both in North and South America. And with team members in London, Seattle and Tokyo, as well as global offices across Asia, we can turn pressing research needs around quickly. This gives us the ability to work longer, and smarter, to serve our clients.
We are consistently recognized as one of the top market research agencies globally
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Meet our senior team
Ellie Tehrani
Specialist sectors Technology, B2B, Financial Services
Current location USA
Ellie believes in working as one with our clients, in understanding the “why” in every request so that the “how” becomes a natural solution to the equation. Her vision and impact in the industry has been to shift the research paradigm from descriptive to prescriptive, enabling our clients to formulate clear answers to complex questions.
Ani Villaverde
Specialist sectors Design, Advertising, Brand
Current location USA
Ani brings an extensive history of working in the market research industry. She is a brand design ambassador responsible for the creative direction and execution across all channels and audiences. Focused on delivering insight and creating compelling and persuasive visual stories, she artfully mixes her analytic foundation with big creative ideas.
Janine Michalek
Specialist sectors B2B, B2C, Retail, CPG
Current location USA
Janine, with 25+ years of Insights experience, is a key driver of corporate success. Her top-notch market intelligence shapes growth-focused strategies, leveraging diverse research methods and advanced statistics to tackle challenges, foster innovation, and fuel growth. She’s also a highly regarded speaker at trade shows, seminars, round-tables, trade associations, and industry events.
Work With Us
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We're a trusted fieldwork partner to top-tier organizations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Our location
See on Google mapsKadence International – New York
The Chrysler Building
405 Lexington Ave,
Suite 701
New York, NY 10174
Our location
See on Google mapsKadence International – San Francisco
Salesforce Tower
415 Mission Street
37th Floor
San Francisco, CA 94105
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Your Premier Market Research Agency
In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.
Why Choose Kadence for Market Research?
Global Reach with Local Expertise
Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.
Customized Solutions
At Kadence, we recognize the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.
- Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies. - New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies. - Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience. - Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making. - Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.
Innovative Methodologies
Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.
Driving Success with Market Research
As a trusted market research agency, Kadence helps businesses achieve success through:
- Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
- Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
- Product Testing: Validate your products against consumer expectations through robust testing.
Partner with Kadence for Market Research
Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.
What is Market Research?
Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.
Free Guide
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.
