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Global manufacturing leaders are carefully considering the pros and cons of both. China still leads the world in manufacturing, with close to 30% of the country’s economic output coming from this sector. Many industry experts and leading economists believe that China will no longer be the manufacturing powerhouse it once was within the next five […]

Kadence was announced as a finalists for a Quirk's Award 2021

Exploring the priorities of APAC’s business decision-makers —past, present, and future  Download the summary of our latest report The global business community was hit hard in 2020, with COVID-19 creating unprecedented challenges for organizations worldwide.  Supported by Kadence International, Bloomberg Media embarked on a research program with 3800 executive business decision-makers in six markets across […]

Download the summary of our latest report The automotive industry has a clear, shared vision of a dramatically transformed future with electronic vehicles, autonomous vehicles, connected cars, shared ownership, and subscriptions. But are consumers ready to transition just yet? The pandemic has changed how much people travel, and this leaves us with the big question: […]

Breaking down your market into segments is often harder than it sounds. Here are the 5 biggest challenges to market segmentation and how to overcome them.

We are delighted to share our recent successes at the Agency of the Year Awards in Singapore, winning 2 golds and 1 bronze. We took home Market Research Company of the Year Singapore as well as Consultant of the Year, marking the first time a market research company has ever won two awards in one […]

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

We are thrilled to announce that we’re finalists in 3 categories at Singapore’s Agency of the Year Awards. We’re shortlisted for: Market Research Agency of the Year Consultant of the Year Agency Leader of the Year The Agency of the Year Awards are organized by Marketing Magazine and seek to recognize the country’s best agencies. […]

The health and wellness industry is booming. Explore our new report to learn about the 4 key health and wellness trends for 2021 and the brands leading the way.

Segmenting your market is incredibly important if you want to achieve success in any industry. It has many benefits, from improved marketing to making it easier to expand your offerings. FMCG (fast-moving consumer goods) are no exception. In fact, there are many reasons why market segmentation for FMCG products is sometimes even more important in […]