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Writing an international market research report is often an enormous undertaking for companies, but it’s also a beneficial and valuable exercise when done right. If you’re considering launching your brand or a product in a new, overseas market, a comprehensive and accurate market research report is essential. Creating an effective international market research report requires […]

The overriding purpose of market research is simple: The better a brand understands its customers and position in the marketplace, the stronger equipped it is to seize advantage of future growth opportunities.  In most cases, market research starts with a macro understanding of consumer trends and behaviors before zooming in on the nuances within the […]

Businesses strive daily to provide what customers want. Their success depends mainly on how well they understand the needs and motivations of their target audience.  In the past, this frequently translated into a scattershot approach to meeting customer demands—build more products, design more features, and so on—with, at best, a goal of growing sales.  But […]

Back in the day, market research consisted mainly of tapping into as big a consumer pool as possible, with little thought given to culturally diverse demographics. In the past few years, as the struggle to achieve social justice and equality has gained prominence, market research experts have begun changing research methodology to more accurately reflect […]

Technology has revolutionised many industries and market research is no exception.

This summary of the report, “The Asian Consumer: 4 Key Trends for the Next Normal,” examines the purchasing trends, consumer characteristics, and brand preferences of major Asian markets that embody a unique national and cultural identity. If you want to grow your company’s presence in Asia, make sure you read the full report here.  This report […]

Entering a domestic market is one thing, but expanding overseas is something else entirely. Moving to a new, international market comes with a range of unique challenges that require a strategic approach with empirical methods. It’s crucial to understand and anticipate these differences to avoid nasty surprises and give yourself the best chance of success when entering […]

A successful product is one that not only looks great but also solves a real problem. Ticking off both boxes requires understanding your customers’ motivations, goals, and behaviors—and user research is the best method for gaining those insights. User studies are conducted in person traditionally, but it’s possible to accomplish the same goals in an […]

When designing a new product or service, or upgrading existing ones, probably the most crucial question brands can ask themselves is: What will our customers think about this?  Companies that plow ahead without undertaking relevant research up-front can sometimes miscalculate what will satisfy the users of that product or service—thereby placing their company’s prestige and […]

For some, 2021 is a year best forgotten. But from a marketers and researchers perspective 2021 certainly revealed some interesting insight into changing consumer behaviors and demands. Here we have compiled the best of our trend reports and guides from 2021 all in one convenient place. Consumer Trends in Asia 2021 This report is specially […]