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The definitive guide to concept testing

Every marketer knows the stat: 80% of new products fail. Or 90%. Or 95%. The precise number differs, but the story is always the same.  By anyone’s standards, those are daunting odds for businesses that want to innovate and stay ahead of the curve. How can companies buck the trend and increase their success rate? […]

Face to face live tracker
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Where can I conduct face-to-face research during Covid-19?

Last updated: 05/01/21 Our live tracker shows you where you can conduct face-to-face research, as well as the considerations you need to bear in mind. For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. To help clients embrace […]

Blog Glossary

What is survey design?

Survey design is an important part of doing business and market research. Put simply; it refers to the process of creating surveys that get responses. This is important because it allows you to better understand the market and your customers, so you can make more data-driven decisions and fix areas that are falling short. Done […]

Person completing usage and attitude study
Blog Glossary

What is conjoint analysis?

What is conjoint analysis? It’s often lauded as an extremely effective way to gain detailed insights and conduct market research, but how does it work? Essentially, conjoint analysis is a way of measuring the value that customers place on an existing or new product’s features. It typically works via a survey, which looks something like […]

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What does the future hold for education?

As a result of the COVID-19 lockdowns, education institutions across the globe have faced a myriad of challenges, including the move to distance learning and finding new ways to support pupils. Students have also had to adapt with the support of an in-person learning environment Now that some educational institutions are emerging from the pandemic, […]

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What does the future hold for automotive?

The automotive industry has been one of the hardest hit by the pandemic. Cars have lain dormant in driveways for months as a result of lockdowns across the world, and economic shutdowns hit supply chains, with reports of some manufacturers even resorting to flying parts across the world in suitcases. But as consumers emerge into […]

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What does the future hold for the media industry?

When we look the impact of COVID-19 on the media industry it’s a mixed picture. Whilst some areas, like video streaming services, have thrived as a result of increased time at home, others have come to a complete standstill, such as OOH advertising and cinema. But which trends in media will persist? In this article we […]

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What does the future hold for food and beverage?

Over the past few months, COVID-19 has had a significant impact on how we think and behave when it comes to food and beverage (F&B). When lockdowns were implemented in countries around the world, non-essential retailers were closed, dining-in was prohibited, and supply chains were tested. As a result, buying behaviors and attitudes have changed […]

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4 trends to guide your brand into the ‘new normal’

If you are anything like me, amidst the coronavirus and the global lockdown (even as some markets like Vietnam and Vienna are slowly returning to ‘normal’), you would be doing one of 3 things: Staying at home and minimizing social contact Trying to make home-based working happen while balancing all kinds of other personal life […]

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Why the term ‘expert’ is wrong and why we need EXPERTISE

Who do you listen to when it comes to responding to a global pandemic? Doctors? Virologists? Economists? Eccentric Billionaires who operate a ‘space taxi’? Politicians? Surely not politicians!?! The term expert has been losing its social credibility for years – as it has become politicized – and ‘alternative facts’ have risen in social media. It […]