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beauty industry
Blog

Latest global trends in the beauty and cosmetics industries.

A summary of our latest trend report: About Face The beauty and personal care market is one of the fastest-growing consumer markets, particularly in the cosmetics and skincare categories. About Face: Emerging Global Trends in the Beauty and Cosmetics Industries is an in-depth, 65-page guide providing insights into key trends shaping the beauty industry in […]

Understanding Consumer Behavior
Blog

How to use consumer behavior to drive customer action and loyalty.

Consumer behavior is shifting more rapidly and drastically than ever before. Brands are trying to keep up with massive changes in consumer behavior and preferences in virtually every sector, from groceries and fitness to banking and finance. Consumers continue to pivot their preferences and priorities with uncertainty, inflation, and an economic downturn.  In the early […]

Competitive Intelligence
Blog

The Importance of Competitive Intelligence Studies.

Just like reaching an unknown destination without a map is difficult, so is building a business strategy without competitive intelligence.  Competitive intelligence helps brands shape their product development, distribution channels, pricing, messaging, positioning, brand promotions, and features. It allows brands to identify their challenges and opportunities in the market in relation to their competition, so […]

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Speculative fear and the effect on buying behavior
Blog

Speculative fear and the effect on buying behavior.

Fear is a negative emotional response to the presence of danger or threat. Speculative fear is a negative emotional response to the anticipation of danger or threat, which may or may not occur. Humans are hardwired to look for things to fear, forming a necessary part of our survival instinct from birth.  The human response […]

rurual-market-research-india
Blog

Rural Market Research: Challenges and Methodologies.

India is a diverse country with 29 States and seven Union Territories covering more than 600 districts, roughly 8,000 towns, and more than 0.6 million villages. The villages are spread over 3.2 million square kilometers supporting 65 percent of India’s total population. There is vast heterogeneity in population characteristics due to socio-cultural factors, caste-based divisions, […]

Arpan Jhingran
Blog

People in Research Spotlight- Arpan Jhingran

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Arpan Jhingran Position: Project Manager Kadence Office: New Delhi, India I joined the Kadence […]

Vietnam market entry
Blog

What makes Vietnam an attractive destination for foreign investment.

From one of the world’s poorest and most isolated nations, Vietnam has emerged as a force to reckon with for international investors. Now a middle-income country with a young population, Vietnam provides a wealth of opportunities for brands entering the country. Owing to a rising middle class and a boost in manufacturing and exports, an […]

Arpan Jhingran, Market Researcher
Blog

People in Research Spotlight- Shiraz Haider

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Shiraz Haider Position: Associate Project Director Kadence Office: New Delhi, India I joined the […]