Knowledge hub.

Market research is more important than ever before. But after a tough 2020, many marketers are having to adapt to tighter purse strings. This framework outlines 5 key steps marketers and insight professionals can take to maximize their market research budget and deliver value to their stakeholders. 

What are the consumer trends to watch in Asia for 2021? We summarize our new report.

Looking ahead to the trends that will shape the coming year is a critical exercise for any business. But in 2021, this is perhaps more significant than ever. What are the key consumer trends in Asia to watch for 2021?

The arrival of Covid-19 brought with it dramatic changes in food and drink purchase patterns. But which behaviors will stick and what are the longer term trends to watch in food and drink?

As we cope with the fallout of a global pandemic sectors are being reshaped. We take a look at the worlds of automotive, food and beverage, education, media and retail finance, exploring the short-term changes and longer term trends to watch.

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we'll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

In most countries across Asia, face-to-face has long been the dominant form of market research - and this is likely to be the case for some time to come. But in the wake of COVID-19, we've produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.

As opportunities for face-to-face research become more limited, many of our clients are asking us about online research. What methodologies are available? What are the use cases for each? To help, we’ve produced a best practice guide.

Insight professionals are coming under ever increasing pressure. As budgets shrink, our industry is being challenged to demonstrate the power that research brings. So how do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? Download our workshops guide.

The streaming wars are hotting up. But in such a crowded market, how do you thrive? We spoke to consumers across 5 markets where Kadence has offices- the UK, US, Indonesia, the Philippines and Vietnam - to understand what they want from their streaming providers.