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Spices in different bowls
Blog June 4, 2021

Market segmentation for FMCG products – the ultimate guide

Segmenting your market is incredibly important if you want to achieve success in any industry. It has many benefits, from improved marketing to making it easier to expand your offerings. FMCG (fast-moving consumer goods) are no exception. In fact, there are many reasons why market segmentation for FMCG products is sometimes even more important in […]

Blog June 4, 2021

How to develop a market entry strategy for India

Why consider developing a market entry strategy for India? It’s very simple: India is a huge market. In population terms, it’s now on a par with China at around 1.3 billion people – and it’s likely to overtake its northern neighbor this decade. India is still a young country – 44% of its population is […]

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Blog May 13, 2021

Design meets insight – a day with the global design team at Kadence

At Kadence we believe insights must be communicated clearly in order to generate maximum impact. We also believe that demonstrating the value of these insights, and embedding them across stakeholder groups, is vital. With this in mind, we pride ourselves on producing design output that is easily and effectively shared across organizations to inform, add […]