Knowledge hub.

Widespread remote working is creating obstacles in multiple forms for today’s teams, from productivity to technology to social connections.  The common thread running through this is maximising online communication. Visual storytelling through video is one of the most effective forms of online communication. Our brain processes information 60,000 faster when it is shared in video […]

As opportunities for face-to-face research become more limited in the current climate, online research is coming to the fore. To help our clients navigate this shift, we ran an Ask Us Anything session to give clients a chance to ask their questions on getting the most out of online research. Almost 200 of you joined […]

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

In the recent weeks we’ve been inundated with announcements by what seems like every company in America, large and small, announcing their approach to the COVID-19 pandemic. With much of the country at home, following the news, shopping online, viewing content and using social media more than before, American consumers are paying close attention to […]

In this unprecedented time of COVID-19, the world around us is changing daily, hourly, even by the minute, as news is near-instantly disseminated online and circulated via social media. In America, as in many other countries, the coronavirus has upended our economy, healthcare systems, jobs, and our daily lives. Our behaviors, feelings, needs, perceptions, attitudes, […]

As the COVID-19 crisis continues to spread across the world, it can be a little hard to be optimistic at times; doctors and specialists still do not completely understand the virus itself, containment efforts have not been 100% effective, and the negative economic fall-out in many markets is massive. It is not the first time […]

As of the first week of March 2020, the total number of confirmed cases in mainland China, the epicenter of the COVID-19 outbreak, is slightly over 80,000. This works out to be no more than 6 cases in 100,000 people. The probability is much lower in most other places, such as 3.38 cases in 100,000 […]

At a time when there is concern that news outlets are feeding coronavirus panic and confusion, it may have been easy to miss some of the more positive news stories emerging in the last few weeks. Chief among them is the impact that digital technology has had across Asia, as parts of China in particular […]

Our kids media experts Bianca Abulafia and Sarah Serbun shared their top tips at Qual 360 of how to conduct qual research with kids and the cultural considerations to bar in mind in each market.

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]