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Featured Blog October 19, 2021

Food and Beverage Trends to Watch in 2022 and Beyond

Download the summary of our latest report The pandemic has led to irreversible changes in consumer behavior. As consumers stayed home for the better part of 2020, they have formed a new set of preferences, habits, and F&B expectations.  Today, what consumers are looking for from the food and beverage industry is very different from […]

Blog January 24, 2022

The Asian Consumer: Summary of our latest trend report

This summary of the report, “The Asian Consumer: 4 Key Trends for the Next Normal,” examines the purchasing trends, consumer characteristics, and brand preferences of major Asian markets that embody a unique national and cultural identity. If you want to grow your company’s presence in Asia, make sure you read the full report here.  This report […]

Blog January 21, 2022

The 8 Major Differences Between Domestic and International Market Research

Entering a domestic market is one thing, but expanding overseas is something else entirely. Moving to a new, international market comes with a range of unique challenges that require a strategic approach with empirical methods. It’s crucial to understand and anticipate these differences to avoid nasty surprises and give yourself the best chance of success when entering […]

Blog January 4, 2022

How to Conduct User Studies in an Online Environment

A successful product is one that not only looks great but also solves a real problem. Ticking off both boxes requires understanding your customers’ motivations, goals, and behaviors—and user research is the best method for gaining those insights. User studies are conducted in person traditionally, but it’s possible to accomplish the same goals in an […]

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Blog December 23, 2021

The Importance of User Studies

When designing a new product or service, or upgrading existing ones, probably the most crucial question brands can ask themselves is: What will our customers think about this?  Companies that plow ahead without undertaking relevant research up-front can sometimes miscalculate what will satisfy the users of that product or service—thereby placing their company’s prestige and […]

Blog December 22, 2021

Our Best Trend Reports and Guides of 2021

For some, 2021 is a year best forgotten. But from a marketers and researchers perspective 2021 certainly revealed some interesting insight into changing consumer behaviors and demands. Here we have compiled the best of our trend reports and guides from 2021 all in one convenient place. Consumer Trends in Asia 2021 This report is specially […]

Blog December 13, 2021

How to develop a market entry strategy for Singapore

Singapore has reigned supreme as a lucrative market for domestic and international businesses, and according to many economists, it is the best country to do business.  So, what makes Singapore a favorable market for international companies? Singapore’s location makes it an ideal place for foreign investments. The world’s busiest port and a pro-business environment position […]

Blog December 7, 2021

6 market research industry trends worth watching.

Like virtually all aspects of modern life, the market research industry has undergone an explosive change in our COVID-19 pandemic era. While most of the principles of market research remain intact, brands worldwide have had to refine and modify their research methods as part of this “new reality.”  Generally speaking, market research starts with a […]

Blog December 1, 2021

How to segment the market for a new product

Each year, an average of 30,000 new products enter the marketplace (that’s enough to fill the average grocery store!), and 70% will fail to sustain or grow sales in the first two years.  How does a brand ensure that a new product stands out in the sea of competition? How does it increase the odds of success?  […]

User study
Blog November 30, 2021

The 4 Main Types of User Studies

How well do you know your consumer base? Can you accurately predict how the design and function of your products will best serve your targeted audience? If the time has come to upgrade your product or service, do you have a strong sense of how your customer base will respond to these changes? These and […]