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At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Priscilla Yuliani Sasmita, Indonesia Position: Quantitative Research Manager Kadence Office: Indonesia When did you […]

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Ksatria Dharma Wisesa Position: Assistant Research Manager Kadence Office: Indonesia When did you join […]

Journaling or writing in a diary is an age-old process researchers use in qualitative research to become familiar with the participants before a focus group. While this methodology helps capture deep insights from people’s daily lives, it is a time-consuming and laborious process. So how do you get rich data and insights without going through […]

With a GDP of $5.15 trillion, Japan is well-positioned for international expansion and offers substantial business opportunities for brands in various industries.  The country has dramatically bounced back from the disruption caused by the 2011 natural disasters, like the earthquake and the Tsunami. Japanese motor vehicles and electronics are prevalent globally. It is also among […]

World economists are starting to speculate or predict a pending recession, which often leads to a flow-on effect on company forecasts and budgets.  In economics, a recession is a contraction in an economy for two consecutive quarters when there is a decline in economic activity.  During a recession, consumers generally spend less. Recession-challenged consumers become […]

As organizations chart their growth and enter new markets, market research can assist them with these goals through data-driven insights. Market research plays a pivotal role in identifying market trends, uncovering competitive advantages, and discovering consumer intent and behaviors. This helps brands make better decisions based on data.  Therefore, market researchers are increasingly turning to […]

Just like we need a GPS to take us from point A to Point B, businesses need to intuitively map their customer’s journey to ensure they are moving through the process. But instead of plotting it physically on a map, brands need to use technology to visualize each touchpoint the customers interact with when they […]

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Hide Hamano Position: MD/Regional Account Director (Japan) Kadence Office: Thailand When did you join Kadence? I […]

Consumer interest in Connected Technology is rising due to the accelerated digital shift to “at-home” trends during the pandemic. With an increasing number of people working, learning, shopping, exercising, and even monitoring their health from the comfort of their homes, the connected technology market is rife with opportunities for brands in a multitude of sectors.  […]

The significant strides in Artificial Intelligence (AI) are reinventing the market research industry by addressing cost and time issues. As for the process and application, AI makes market research less laborious, faster, and more accurate. Machine Learning reduces the time to complete projects from weeks and months to hours and days. Algorithms make the job […]