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Blog September 14, 2021

Towards a New Business World – 2021 and Beyond —A Summary of Our Latest Report

Exploring the priorities of APAC’s business decision-makers —past, present, and future  Download the summary of our latest report The global business community was hit hard in 2020, with COVID-19 creating unprecedented challenges for organizations worldwide.  Supported by Kadence International, Bloomberg Media embarked on a research program with 3800 executive business decision-makers in six markets across […]

Blog September 13, 2021

Speed Bumps on the Road to Change: Automotive Trends For 2022

Download the summary of our latest report The automotive industry has a clear, shared vision of a dramatically transformed future with electronic vehicles, autonomous vehicles, connected cars, shared ownership, and subscriptions. But are consumers ready to transition just yet? The pandemic has changed how much people travel, and this leaves us with the big question: […]

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Blog June 9, 2021

We’re finalists for Innovation of the Year at the AURA Awards

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

Spices in different bowls
Blog June 4, 2021

Market segmentation for FMCG products – the ultimate guide

Segmenting your market is incredibly important if you want to achieve success in any industry. It has many benefits, from improved marketing to making it easier to expand your offerings. FMCG (fast-moving consumer goods) are no exception. In fact, there are many reasons why market segmentation for FMCG products is sometimes even more important in […]

Blog June 4, 2021

How to develop a market entry strategy for India

Why consider developing a market entry strategy for India? It’s very simple: India is a huge market. In population terms, it’s now on a par with China at around 1.3 billion people – and it’s likely to overtake its northern neighbor this decade. India is still a young country – 44% of its population is […]