Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Case studies
It’s our mission to raise the impact of research – and we’re delivering. Our research is helping to power product launches, marketing campaigns and new business strategies. Take a look at our work.
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Validating an internal brand proposition for SMU’s Post-Graduate Programme
A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Understanding the shift in business decision makers’ priorities as they enter a new normal with Bloomberg
Creating compelling content for Bloomberg to help its readers understand how their peers are responding to the pandemic.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Harnessing augmented reality to power innovation in pack testing for Asahi
We ran an industry-leading pilot to test the role of augmented reality in research and its applications to pack testing.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Discovering future growth opportunities for Treatwell
An extensive program of research has helped Treatwell deepen its valued B2B relationships and shape its strategy around their needs.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
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Helping Singapore Changi Airport strategize brand communication in a global pandemic
Curtailed travel during the pandemic meant attitudes towards air travel were consistently evolving. Kadence worked with Changi Airport Group to greater understand attitudes towards air travel and travelers’ readiness to return to the air once restrictions were lifted.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.