Entering a new market is high risk but high reward. Market research is fundamental to de-risking the process and designing a market entry strategy that will set your business up for success.

We work with organizations to conduct market entry research so they can understand the potential for their business in new markets. With offices spanning many of the high growth markets in Asia, as well as the US and Europe, we’re perfectly positioned to help businesses grappling with this challenge as we can bring our rich local market knowledge and cultural understanding to bear.

By combining primary and secondary data, we’ll determine the size and shape of the market and the growth potential for your business, allowing you to make an informed decision about market entry. And by bringing you closer to your target customers, we’ll help you understand how best to localize your product, pricing and promotion strategy to ensure your business thrives in a new market.

The impact our market entry research can have on your business:

Realize new opportunities

Our research doesn’t just explore the state of the market, it identifies the areas your business can capitalize on.

Understand the competitive landscape

We’ll help you understand the players you’ll be up against, and how to steal market share.

Get closer to customers

By building a rich understanding of your target customers in a new market, you can shape your strategy around their needs.

Our customers

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Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.

Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.

Sales & Marketing
Bridgestone

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.

Head of Insights
Discovery

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.

Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

Performance Marketing & Analytics Director
Treatwell

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