Home • Knowledge hub • We’re finalists for Innovation of the Year at the AURA Awards

Blog

We’re finalists for Innovation of the Year at the AURA Awards

Image of the post author

Jodie Shaw

Jodie Shaw

Search

Topic Resource Type

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing.

This new approach harnesses augmented reality models, built in-house by our design team, that respondents can interact with at home. The result? Rich, detailed feedback to fuel the innovation and design process without the need for a physical prototype or bringing respondents together centrally.

We conducted a pilot of the technology alongside Asahi Europe & International, which validated a number of benefits over established pack and concept testing methods, including respondents being able to better visualize what the concepts would look like in real life, and spontaneously commenting on critical details of the pack design. Read the full case study to find out more about the pilot.

The AURAs are one of the most respected awards in the market research industry, and are judged by members of AURA, an organization of client side research and insight professionals. Innovation of the Year is a brand new category for 2021 that seeks to recognize solutions that are helping to “deliver better insights or deliver insights better.”

The winners will be announced at the AURA Awards Dinner in London on 19th July.

Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

Get In Touch

"(Required)" indicates required fields

First Name(Required)

Last Name(Required)

Business email address(Required)

Company(Required)

Job title(Required)

Location(Required)

Project delivered / completed within (optional)

What is your budget for this project? (optional)

Message

reCAPTCHA

Optional Brief Upload (80MB max)

Drop files here or

Accepted file types: pdf, doc, docx, odt, ppt, pptx, txt, ods, xls, xlsx, Max. file size: 80 MB.

(function() { var e = document.getElementById('select'); e.onchange = function() { if (e.value != 'null') { e.style.color = '#000'; } else { e.style.color = '#777'; } }; })();