We partnered with our friends at Measure Protocol to take part in a first-of-its-kind trial to harness blockchain for market research. Watch the video to discover what we learnt about the potential for this new technology.

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Head of Global Research and Strategy, Phil Steggals, shares his top tips on running workshops that translate research findings into business action.

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How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing?

Discover the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets by watching the webinar below.

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As a result of the pandemic, online research is coming to the fore. To help our clients navigate this shift, we ran an Ask Us Anything session to give clients a chance to ask their questions on getting the most out of online research. Almost 200 of you joined us, but for those that missed the session, you can watch the relevant recording for your market below.

Watch the APAC session

Watch the UK session

Watch the US session

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Segmentations can be powerful tools for a business. But how do you get them right? Lizzy Pottinger explains 5 principles of a successful segmentation.

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In the present circumstances, many of our clients are asking us questions about online research, both in the short and the long-term, in addition to more traditional techniques. Across our offices we’re experienced in a range of methodologies including online communities, video depth interviews and digital ethnographies. In this short video our Global Head of Qualitative Research explains some of the options available and how they work.

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Our kids media experts Bianca Abulafia and Sarah Serbun shared their top tips at Qual 360 of how to conduct qual research with kids and the cultural considerations to bar in mind in each market.

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