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[Research] Gen Z and Millennials’ Trust in Neo-Banks Across Southeast Asia.

The financial world is transforming—are you ready to understand the next wave?

The banking sector across Southeast Asia is witnessing a seismic shift as Gen Z and Millennials redefine financial trust. This groundbreaking study from Kadence International, in partnership with PureSpectrum, reveals the factors driving neo-bank adoption and the challenges legacy banks face in retaining relevance.

Dive into three pivotal trends reshaping banking preferences, highlighting how neo-banks are meeting the demands of a mobile-first, tech-savvy generation. From increased trust in digital platforms to preferences for personalized banking experiences, this report offers actionable insights for banking leaders, strategists, and marketers eager to stay ahead in a rapidly evolving market.

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Gen Z and Millennials' Trust in Neo-Banks Across Southeast Asia

Key Findings Include:

  1. The Digital Edge: Neo-banks are capturing trust through seamless digital experiences, with 65% of respondents across Southeast Asia using or having used their services.
  2. Redefining Banking Priorities: For most users, convenience and customer experience rank higher than legacy reputation, signaling a shift in priorities.
  3. Challenges for Neo-Banks: Despite their growth, concerns about security and technical glitches remain barriers to complete adoption.

Why Download This Report?

  • Discover how Gen Z and Millennials are shaping the future of banking in Singapore, Malaysia, the Philippines, and India.
  • Gain data-backed insights into what drives financial decision-making in these demographics.
  • Learn actionable strategies to address trust gaps and elevate the neo-banking experience.

Unlock this report to explore how neo-banks are reshaping the financial landscape and what it means for the future of banking in Southeast Asia.