Discover why the top global brands trust Kadence
Trusted by
Our India office
Kadence International is one of the leading market research agencies in India.
From our head office in the capital, we conduct market research across the North, East, South and West of India. With such wide coverage across the country, we have a culturally diverse team. Between us we speak 12 languages!
We work with brands on full service market research projects, helping them to build their understanding of Indian consumers and the competitive landscape, to succeed in this market. We can also work with organizations as a fieldwork partner, helping them to reach and research respondents across India.
We are consistently recognized as one of the top market research agencies globally
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year
Finalist
— MRS, 2023
ESOMAR Best Congress Paper
Winner
— ESOMAR, 2023
Meet Our Senior Team
Aman Makkar
Specialist sectors Automotive, Media Current location IndiaAman is an industry veteran with more than 35 years of experience, helping our clients conduct market research in India from our inception to the present day. He believes in ensuring a heightened level of service and forging long term client relationships. In his long and illustrious career, he has worked on projects spanning a range of sectors with renowned clients. Aman is passionate about innovation and has played an instrumental role in bringing newer technologies in data collection to our clients.
Sarvjeet Panesar
Specialist sectors Automotive, Telco Current location IndiaSarvjeet has worked in the market research industry for over 2 decades, having grown the business in India from its beginnings as we’ve expanded to support our clients in understanding this dynamic market. Sarvjeet has a multi-disciplinary role and is passionate empowering our team to deliver outstanding service for our clients.
Tulika Sheel
Specialist sectors B2B Current location India| As a B2B expert, Tulika takes joy in providing consultative and advisory services in market entry and growth strategies, along with other tactical areas of investments and solution related insights. She develops and delivers objective insights, advice and solutions that clients need to advance their business-critical tasks, helping them gain a competitive edge |
Naresh Bhatia
Specialist sectors Fieldwork services across sectors Current location IndiaNaresh has more than 35 years of experience in fieldwork advisory services. He is trusted by clients to help them with their fieldwork needs, guiding clients at every step of the process with practical advice as well as innovative solutions.
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacancies
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We're a trusted fieldwork partner to top-tier organizations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn't stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Our location
See on Google mapsKadence International – New Delhi
Times of India Building
23a Shivaji Marg
Main Najafgarh Road
New Delhi 110015
Our location
See on Google mapsKadence International – Mumbai
Office No: 404, 4th Floor, B-Wing, Cello Triumph,
Opp-Laghu Udyog, IB Patel Road,
Goregaon East,
Mumbai – 400063
Our location
See on Google mapsKadence International – Bangalore
Kadence International Pvt Ltd
Gem Plaza
T-6, 3rd Floor,
Infentry Road, Bangalore-560001
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.
Download the guide now
Targeting the Growing Urban Consumer Market in India.
India’s urban transformation is accelerating, with brands eyeing a burgeoning consumer market poised for dramatic growth. By 2030, 600 million Indians—40% of the population—are expected to live in urban areas, marking one of the fastest urbanization rates globally. This shift is not just altering the country’s physical skyline but fundamentally reshaping consumer behaviors, preferences, and […]
Understanding Indian Consumers Through Fieldwork.
Western theories often fail to capture India’s intricate cultural and market dynamics. With its vast diversity and unique consumer demands, India requires localized strategies that balance cultural sensitivity with global scalability. With over a billion people spanning countless regional, linguistic, and traditional boundaries, understanding Indian consumers demands a localized approach. Immersive consumer research, known as […]
Sales & Marketing
Vital Strategies
Customer Intelligence Director