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Brands Exposed – what consumers want to see from your marketing as they emerge from lockdown.

New research from Kadence International

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How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing?

In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

We’ll reveal

The messaging consumers want to see from brands in this period as well as what they reject
The ads that are really resonating with consumers based on our Emotional Connection Matrix and what we can learn from them
The pitfalls to avoid
The cultural differences that brands need to consider to succeed in different markets
How evolving anxieties about COVID-19 are influencing consumers’ reactions to ads, and what this can tell us about projecting future ad success

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Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

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