一项多阶段区域研究帮助SMU了解了对研究生轨道内部品牌努力的共鸣和看法。
虽然新加坡管理大学（SMU）在本科课程的定位/营销方面很明确/有力，但研究生课程（硕士和博士）的性质和内容却有根本的不同，这意味着需要调查是否有任何现有的品牌属性可以类似地扩展到研究生课程，并与过去和现在的学生以及潜在的申请者产生共鸣。
这项研究的范围很广，涵盖了受访者的类型和地域，这意味着研究方法也需要相应地调整。 在研究生课程方面，在新加坡，与校友和在校生进行了2组座谈会，同时通过电话采访了6位研究生课程毕业生，收集他们对与SMU研究生课程候选人合作的想法。此外，还向SMU研究生教师进行了在线调查，以了解他们对各种品牌属性的看法。在新加坡以外的地方，在线调查对象包括现在的学生、校友以及未来的学生。在研究生项目方面，与在职人士和项目毕业生的同行进行了电话采访，同时还与校友进行了在线调查。
研究结果为大学提供了指导，指出哪些内部品牌属性最能引起不同利益相关者的共鸣。这反过来又使接下来的步骤更加清晰，他们能够继续他们的计划，在未来加强研究生品牌。
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi
Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Senior Marketing Executive
Sales & Marketing
General Manager PR -Internal Communications & Government Affairs
Vital Strategies
Customer Intelligence Director