混合定性方法有助于关键战略了解目标受众之间在现实世界中传播材料的相对有效性。
Vital Strategies是最大的非政府组织之一，总部设在美国。它的重点是反烟草部门，但随着消费者对吸烟的看法不断变化，以及印度有关吸烟的法律不断变化，检查理解程度很重要，了解沟通和宣传材料的潜在有效性，评估广告对态度和行为意图产生预期影响的可能性。
我们使用混合方法在烟草和非烟草使用者中进行了28组座谈会，以了解传播材料的有效性，并探讨目标受众中的任何负面含义或反应。
通过这项研究，重要策略能够更好地理解其传播材料的理解、理解和潜在有效性。通过这项研究，关键策略可以检查广告的相关性、记忆性以及广告改变态度和行为的潜力。这有助于改进传播材料的重要战略，在大众媒体中利用这些材料推动所需的变革。
Kadence团队更像是我们的合作伙伴。 我们已经一起运行了多个项目，并且…尽管时间紧迫，但积极主动，开箱即用的思考和交付是我们始终与他们联系的一些关键原因。
重要策略
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi
Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
重要策略
Senior Marketing Executive
Sales & Marketing
General Manager PR -Internal Communications & Government Affairs
Vital Strategies
Customer Intelligence Director