一种混合的方法论帮助《华尔街日报》了解如何在快速变化的世界中定位品牌以获得成功。
《华尔街日报》是全球最受尊敬的报纸品牌之一。但与其他许多行业一样，媒体也正在经历快速的数字化转型。《华尔街日报》希望了解人们是如何看待它的数字体验的，以及今后如何优化它。
我们开始了《华尔街日报》有史以来最大的一项消费者调查，调查对象超过5000人，涵盖了当前、过期和潜在客户。为了了解人们对《华尔街日报》及其数码产品的看法和态度，我们采用了一系列方法，包括调查、座谈会和深入访谈。通过将此与被动跟踪和用户体验测试相结合，我们能够超越消费者所说的，了解他们如何真正与《华尔街日报》的数字产品组合互动。
通过这项研究，《华尔街日报》能够更好地了解其产品的作用和相互作用，并找到进一步发展的机会，以推动保留和收购。这已经转化为一种新的数字产品战略，它决定了从《华尔街日报》生产的产品和格式到用户体验的方方面面。
Kadence是这个项目的优秀合作伙伴；他们花时间真正了解我们的业务挑战，并开发了一种研究方法，可以从各个方向解决考试问题。几年后的今天，这项工作的影响仍然存在。
客户情报总监
华尔街日报
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi
Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
客户情报总监
Senior Marketing Executive
Sales & Marketing
General Manager PR -Internal Communications & Government Affairs
Vital Strategies
Customer Intelligence Director