Market Research in the UK – Why Brands Choose Kadence.

From London to Edinburgh, Manchester to Cardiff, Kadence stands out among market research companies in the UK for our ability to blend global reach with deep local expertise.

WIM_uk-hero
Download our agency credentials

At Kadence, we conduct market research for brands across the UK and Europe, helping them uncover insights that drive competitive advantage.

Our Expertise in UK and European Market Research.

We are more than a data provider. Kadence acts as a strategic research partner to brands across the UK and Europe, helping them make confident decisions, understand shifting consumer behaviours, and test market assumptions with precision.

As one of the most experienced UK market research firms, we deliver insight-led solutions that support everything from product innovation to communication testing and customer segmentation. Whether you’re launching a new campaign, exploring overseas expansion, or benchmarking performance, we provide the clarity to move forward with confidence.

From full-service market research projects to agile fieldwork support, our London-based team helps clients uncover what customers want and need — in any sector, in any market.

With more than three decades of experience, Kadence has become the research partner of choice for many of the world’s leading brands. We support multinational corporations, national enterprises, and globally recognised names across industries. Our work spans everything from understanding usage behaviours for Mitsubishi vehicles in the UK to helping Unilever Food Solutions develop and launch products across European markets.

As part of Kadence International’s global network, our UK office reflects our worldwide perspective. With a team fluent in 15 languages and expertise across geographies, we’re equipped to solve the most complex research challenges — whether they’re local or international.

Our UK office

Kadence is one of the leading market research agencies in London. From our base in the capital, we conduct market research across the UK, Europe and the Middle East.

We partner with brands on full-service market research projects to help them get closer to customers and launch standout products and communications strategies. We can also work with organisations as a fieldwork partner, helping to reach the right respondents in any European market.

As one of Kadence International’s global offices, our team reflects our international outlook. Between us we speak 15 languages!

We are consistently recognised as one of the top market research agencies in London

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021
Agency of the Year Awards, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year

MRS Young Researcher of the Year

Finalist

— MRS, 2023
ESOMAR Best Congress Paper

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

UK and Europe Market Research

At Kadence, we provide end-to-end market research services to some of the world’s leading brands. From idea validation to strategy refinement, we help businesses unlock new opportunities, understand their markets, and drive measurable growth. Whether you’re launching a product, entering a new market, or refining your customer experience, our research uncovers the insights you need to move forward with clarity and confidence.

See full service list

FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations. 

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

FAQs

What methodologies do you offer in the Americas?
We offer a range of qualitative and quantitative methodologies – spanning everything from focus groups, in depth interviews and quantitative surveys, right through to cutting-edge methodologies such as passive tracking and neuroscience.
Where can Kadence conduct research?
Pretty much anywhere! From our East and West Coast hubs, we cover the length and breadth of the Americas. And for brands looking to conduct multi-market projects or grow their presence further afield, we collaborate with our offices in Europe and across Asia, to meet your needs.
What is it like working with Kadence?

Our customized and flexible approach to answering your business questions separates us from the pack! From project design to delivering actionable insights, our team customizes a solution that meets your specific needs. Our findings are delivered in a visually impactful way, ensuring your stakeholders are highly engaged & ready to act on the insights we’ve shared. 

Our Customers

View all case studies
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific
WSJ

Meet Our Senior Team

Bianca Abulafia

Bianca Abulafia

Specialist sectors Automotive, Media, Kids

Current location UK

Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.

Cindi Collett

Cindi Collett

Specialist sectors B2B, B2C, CPG, Retail, Financial Services, Healthcare

Current location UK

Cindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.

Rupert Sinclair

Rupert Sinclair

Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B

Current location UK

Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights.
Amy-Lo

Amy Lo

Specialist sectors

Current location UK

Amy has worked at Kadence for over ten years, joining the global market research agency after starting her career in larger research agencies. She is passionate about delivering insights worth sharing—insights that make our clients proud to circulate within their businesses. Amy enjoys exploring innovative techniques and processes to maximise quality and efficiency as a mixed methods researcher.

Please select the type of enquiry