Knowledge hub

We live in a “post-factual” world, where facts often take a back seat to emotions and personal beliefs. Ralph Keyes introduced this concept, known as the “post-truth era,” highlighting how emotional appeal can overshadow factual accuracy. Social media and alternative news sources have accelerated this shift, making it a significant force in society today. This […]

Over the past decade, the research industry has undergone significant transformation. Traditionally, research was divided into two primary methodologies: qualitative and quantitative. Through focus groups and interviews, qualitative research focuses on understanding the underlying reasons, opinions, and motivations. On the other hand, quantitative research emphasises statistical analysis and numerical data, often through surveys and structured […]

One of the most groundbreaking advancements in recent years is the advent of generative artificial intelligence. Generative AI refers to algorithms that can generate new content—such as text, images, and even videos—from scratch, based on the data they’ve been trained on. Unlike traditional AI, which analyzes data to make decisions or predictions, generative AI creates […]

Thailand, often called the “Detroit of Asia,” boasts a significant presence of automakers and is actively enticing car manufacturers with incentives for producing electric vehicles and for consumers. A recent study found that 72% of Thai consumers generally have favourable perceptions of Chinese cars, particularly for their affordability, technological features, and sleek and modern designs, […]

In recent years, home ownership in the Philippines has experienced a significant shift. Millennials are now emerging as important players in the real estate market. Over the past five years, home ownership among these younger generations has increased by 20%, a notable rise that has captured the attention of both policymakers and real estate developers. […]

Imagine watching a movie with stunning cinematography—breathtaking visuals, vibrant colours, and meticulously framed scenes. However, as beautiful as the film looks, you soon realise there’s little to no plot. The characters are underdeveloped, the storyline is incoherent, and the dialogue is forgettable. Despite the visual feast, the movie fails to engage because it lacks substance. […]

When global icons like Bill Gates and Sir Paul McCartney extol the virtues of plant-based diets, food brands worldwide should take notice. Gates, an advocate for sustainable agriculture, has invested heavily in plant-based meat companies, while McCartney has long promoted vegetarianism for ethical and environmental reasons. Their endorsements highlight a pivotal shift in consumer preferences […]

As the climate crisis intensifies, the impact on agriculture becomes increasingly evident. Extreme weather events, shifting precipitation patterns, and rising temperatures pose significant challenges to food production worldwide.  In response, the agricultural sector is undergoing a profound transformation driven by technological advancements and sustainable practices to mitigate the effects of climate change.  Here are ten […]

In 2011, Michael Dubin uploaded a comedic YouTube video introducing Dollar Shave Club, a subscription-based razor delivery service. Their tagline included an expletive, and the video quickly went viral, garnering millions of views within days.  What started as a humorous takeover of the overpriced razor market became a major disruptor. Dollar Shave Club’s direct-to-consumer (DTC) […]