Knowledge hub

The global pet care market is booming, driven by a profound shift in how people view and care for their pets. Pets are increasingly considered family members, leading to higher investments in their health and well-being. This trend is reflected in the market’s impressive growth, valued at USD 304.4 billion in 2023 and projected to […]

Many brands risk falling behind in the rapidly evolving e-commerce sector. With the e-commerce industry moving beyond just selling products online to crafting comprehensive, personalised shopping experiences, this shift” focuses on bridging the digital and physical worlds gap.  In this next-level e-commerce phase, success hinges on integrating digital commerce at the core of business operations, […]

Urban mobility is an increasingly lucrative market, attracting significant investment from major brands such as Audi, Baidu, and Amazon. However, the key to unlocking its full potential extends beyond technological advancements.  While innovations like autonomous vehicles and ride-sharing platforms are crucial, they must be paired with a deep understanding of cultural nuances and the specific […]

Commuting is a universal experience that many of us share. Whether it’s the daily drive to work, catching the bus, or riding a bike, we all have our stories and complaints about our commutes. But have you ever wondered how your commute compares to other parts of the world? This article compares global commuting patterns […]

Luxury brands represent the pinnacle of quality, exclusivity, and prestige. They are often associated with high prices, limited availability, and a sense of sophistication that sets them apart from mainstream products. However, the perception of what constitutes a luxury brand is not static; it evolves influenced by cultural, economic, and societal changes. Understanding how and […]

We live in a world where our furry friends can enjoy all the luxuries and milestones that we do. Welcome to the era where Barkday Parties light up the lives of our canines with festive celebrations, and Doga (Dog Yoga) sessions offer a serene bonding experience for pets and their owners. It’s a time when […]

You might associate Japan more with tea ceremonies than coffee pots, but recent trends reveal a complex and evolving coffee culture that might surprise you. According to the comprehensive 2024 “Coffee Survey” conducted by our sister company, Cross Marketing Inc., which involved men and women aged 20 to 69 across all 47 prefectures, the dynamics […]

In recent years, Singapore has witnessed a notable paradox in financial behaviours. While credit card billings have declined, credit card and other unsecured debts continue to rise. According to recent studies, this trend is particularly pronounced among the younger generations, signalling a shift in their financial attitudes and practices. This juxtaposition of reduced spending alongside […]

Brands are constantly seeking innovative approaches to stand out from the crowd. One powerful tool that has gained significant traction is artificial intelligence. With its ability to analyse vast amounts of data, interpret consumer behaviour, and automate processes, AI has become an invaluable asset for shaping and enhancing brand strategies. Whether streaming or brewing coffee, […]